London, 11-12 October, 2017

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All Data Driven Business 2015 Speakers

Conversion Conference Speakers

Simo Ahava
Simo Ahava

Senior Data Advocate

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

Simo holds the position of Senior Data Advocate at Reaktor. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.

Simo Ahava is speaker of the following session:

Tom Capper
Tom Capper

Analytics Consultant

Tom Capper is an analytics consultant at Distilled with a background in economics and econometrics, and works on projects covering CRO, SEO and measurement across a range of clients from startups through to international brands.

Tom Capper is speaker of the following session:

Derek Gallagher
Derek Gallagher

Conversion Optimisation Manager

Derek spent ten years working in the Financial Services industry where he worked on Multinational Corporate Strategy and ran a billion euro financing portfolio. 6 years ago he moved to a startup in the Technology sector and now works with Trend Micro a global leader in I.T Security.

A firm believer that the only constant is change, Derek has spent the last 12 months working on developing a CRO culture in Trend Micro. Derek is a straight talker and has a strong view on the science of CRO vs. the business of making money. He also believes that CRO should stand for “Customer Revenue Optimisation” because in business that’s what matters.

Chris Gibbins
Chris Gibbins

Head of User Experience

Chris heads up the UX, CRO and Personalisation division at RedEye, managing a large team of UX Researchers, UX/Optimisation experts and Solutions Engineers. With a background in art and design, his passion for understanding customer behaviour and optimising digital experiences started about 10 years ago after being introduced to the fascinating field of usability and eye tracking. If he could Chris would A/B test everything!

Chris Gibbins is speaker of the following session:

Karl Gilis
Karl Gilis

Co-founder

Karl is number three on the list of most influential conversion experts in the world. He’s the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts, because he’s tired of all the opinions and gut feelings in the web business. The last few years he’s been obsessed with AB-testing. Mainly because it allows him to see the impact of changes he proposes based on research. But AB-testing also made Karl humble again. Because he noticed that best practices don’t always work. And that his great ideas and solutions sometimes utterly fail. Karl teaches at several university colleges in Belgium and speaks at conferences all over the world. He’s also known as the ‘conversion comedian’. He works for clients such as Suzuki, Thomas Cook, Tui, Shell and Daikin.

Dave Gowans
Dave Gowans

Head of Conversion Optimization

Dave is the Head of Conversion at Conversion.com where he works with businesses from start-ups to $5 billion/year web giants. By using a data-driven approach to conversion optimisation, Dave and the team identify the reasons why users don’t convert and split-test innovative solutions. He has managed optimisation campaigns for blue chip companies across Europe including household names in telecoms, retail, gaming and travel. He has managed online search & recommendation projects in the gaming and television industries and has a passion for improving the online experience and maximising conversion.

Dave Gowans is speaker of the following session:

Dan Grainger
Dan Grainger

Lead Online Conversion Analyst

After several years in academia, Dan found his way into more “traditional” analytics working on valuation models to drive improvements in application decisioning at Capital One; he soon found his true calling in digital analytics and optimisation. A few roles later, covering most facets of digital analysis and conversion optimisation with various FS companies and a telco, Dan now leads the conversion analytics team at TUI (UK&I). Working in an increasingly agile setup, his team are the source of digital insight to drive forward the optimisation of TUI’s websites in the UK and Ireland (Thomson, First Choice and Falcon).

Dan’s main passion in his work is split testing/ conversion optimisation, being able to physically see improvements for the customer and the business benefits gained from peoples’ hard work. One of his current focuses is to grow this programme at TUI.

You can find out more about Dan on LinkedIn (dangraingertuigroup) – feel free to connect.

Dan Grainger is speaker of the following session:

Gareth Holder
Gareth Holder

UX Research

Gareth Holder works within UX research at Shop Direct specialising in their award winning Experimentation programme. The UX team are responsible for delivering the most engaging and innovative shopping experience to millions of customers across all devices. Gareth and his fellow UX researchers ensure that the key objectives of the business are met by continually optimising customer journeys to drive improved customer satisfaction and business performance.

Gareth and the team create data informed hypotheses which drive up to 100 challengers a month across the companies websites and generate a huge amount of knowledge around how the user navigates the websites utilising their World Class UX lab, a number of session tracking tools and guerrilla testing.

Gareth Holder is speaker of the following session:

Austin Knight
Austin Knight

UX Designer

Austin Knight is a UX Designer, speaker, and author at HubSpot in Boston, MA. He currently oversees the UX forHubSpot.com,INBOUND.com, the HubSpot Blog, and a range of additional front-end web properties and tools, which are used by more than 4 million visitors per month. Upon joining the company, he introduced Lean UX to the internal design team, setting the foundation and framework for UX across all of HubSpot’s web properties. Previously, he’s worked with teams large and small, in organizations ranging from startups to public tech companies. He also serves as a UX and IxD mentor at DesignLab and General Assembly.

Austin Knight is speaker of the following session:

Chris McCormick
Chris McCormick

Optimisation Strategist

Chris McCormick recently took his talents to PRWD’s rapidly growing team having spent the past five years working for the UK’s largest online retailer, Shop Direct. Whilst at Shop Direct, Chris was a key player in their transformation into a pure customer-centric business, an ethos at the core of their innovative and data driven ‘test and learn’ culture which delivered on average 70 insight-driven tests across all devices and culminated in the coveted ‘Best Customer Experience in Retail’ award.

Chris McCormick is speaker of the following session:

Colin McFarland
Colin McFarland

Director, Experimentation

Colin is Director, Experimentation at Skyscanner. He leads the development of Dr Jekyll, Skyscanners in-house experimentation platform, as well as working to foster the experiment culture across the organisations 10 global offices. 

Previously, Colin led experimentation teams at Shopdirect and Rentalcars and has spoken at (amongst others) Rise Conf, Crunch Conf, Design It Build It, Lean Conf, MarTech, Spotify, and Microsoft. 

Colin McFarland is speaker of the following session:

Charles Nicholls
Charles Nicholls

SVP Product Strategy, Chair the SAP Conversion Academy

Charles Nicholls is a leading industry expert on ecommerce, web analytics, social media marketing, and online buyer behaviour. He specializes in shopping cart abandonment and email remarketing, and serves as Chair of the Conversion Academy. He has authored two books: 'Lessons Learned From The Top 10 Converting Websites' and 'In Search of Insight.' Charles is a market analyst, blogger, commentator and regular contributor to ecommerce and analytics publications including Practical eCommerce, ClickZ, CustomerThink and BusinessWeek. He is also founder and Chief Strategy Officer at shopping cart recovery company SeeWhy. Charles’ profile can be viewed here: http://www.seewhy.com/conversion-academy.htm

Luigi Reggiani
Luigi Reggiani

Head of Data Analytics

In Digital Marketing since 15 years - Luigi is today leading Commercialization Strategy for Data Analytics solutions in EMEA. Advisor to Brands & Agencies on their Digital Strategies, Luigi is also a partner to Google Product teams for development & deployment of new Analytics solutions & features.

Luigi Reggiani is speaker of the following session:

Paul Rouke
Paul Rouke

Founder and Director

With 17+ years of experience in the conversion optimisation industry, Paul is one of the leading figures in the industry. He is an author, international keynote speaker and revered trainer on the subject, whose real passion lies in championing industry, company and personal change.

PRWD's conversion optimisation maturity audit - www.CROmaturityaudit.com

Martijn Scheijbeler
Martijn Scheijbeler

Lead Growth, SEO & Analytics

Martijn Scheijbeler is the director of marketing at The Next Web, he’s responsible for the execution of it's marketing strategy involving: audience growth & engagement, marketing analytics, product and data across all projects related to The Next Web: Deals, Academy, Index.co & Conference.

Victor Schlegel
Victor Schlegel

Head Business Intelligence/BigData Services

Victor Schlegel began his career in Japan at Fujitsu Inc., Global Marketing Department. After further positions at T-Systems and Credit Suisse where he worked as Black Belt in efficiency projects, he took the position in the strategy department of Swisscom Inc., where he developed and rolled out analytical services.

Victor Schlegel is speaker of the following session:

Bart Schutz
Bart Schutz

Chief Persuasion Officer

Coming from a family of psychologists, Bart Schutz became a... psychologist. So did his wife. After 2500+ usability tests he found out that A/B-testing is the holy grail of dialogue optimization. That one can test with a live audience what psychology professors tested in a lab. He has over 100 persuasion techniques in his wheel of persuasion, which made him the Chief Persuasion Officer at award winning Online Dialogue.

Korbinian Spann
Korbinian Spann

Global Digital Marketing

Korbinian Spann ist bei dem US Unternehmen W.L. Gore & Associates im globalen Marketing für Traffic Acquisition und Media zuständig. Zuvor war der Marketingexperte beruflich als Teamleiter bei FriendScout24 unterwegs und hat die Bereiche rund um Suchmaschinenwerbung, Suchmaschinenoptimierung und Social Media im Unternehmen koordiniert. Vorrangig hat er sich in dieser Zeit mit Performance Marketing beschäftigt. Gemeinsam mit einigen Partnerunternehmen gründete Korbinian Spann das Forum „Dating SEO“. Nebenberuflich ist Korbinian Spann als Dozent und Berater im Einsatz.

Craig Sullivan
Craig Sullivan

CEO

Optimal Visit

Craig has been blending UX, Analytics, AB Testing, Voice of Customer and Conversion Optimisation techniques for over 15 years. He's also been building teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more.
By teaching teams and companies to build and measure products differently, he helps unlock the hidden value and growth in every product. Using these approaches, his clients have found over £2Bn in incremental annual revenue in the last 5 years.
Craig lives in Blackheath, London, with his daughter and an entourage of cats and pug dogs. He likes to relax growing organic vegetables, doing the odd spot of DJing badly and reading hard boiled Crime Fiction. You can find him tweeting as @OptimiseOrDie on everything to do with Numbers, UX and Psychology.

Julius van de Laar
Julius van de Laar

Digital Media Strategist & Campaigns Consultant

Julius van de Laar is a digital media strategist and communications expert with strong campaigning experience.

He consults for politicians and political parties, non-governmental organizations and private sector corporations by providing strategic advice as they develop strategies to achieve their goals: win elections, growing and engaging their audience and shaping public opinion.

During the 2012 US Presidential election, Julius van de Laar served on President Obama's winning presidential campaign as regional GOTV director in the battleground state of Ohio. There, he focused on targeting voters and gaining supporters by combining proven campaigning strategies with the latest new media and big data tactics. In 2007 and 2008 he worked for Obama for America in nearly a dozen states and served as Missouri Youth Vote director.

Since then, van de Laar has served as a senior strategist to Germany's Social Democratic Party as well as other parties and candidates across Europe. He has consulted for major NGO's including Amnesty International, Change.org, Greenpeace, WWF and Avaaz.org, providing strategic communications advice. Van de Laar is a frequent TV and radio pundit, providing analysis on current political events, campaigning and digital communications. He lectures at conferences and universities, gives workshops and trainings on campaigning and social media and advises politicians and business leaders on strategic communications.

Theo van der Zee
Theo van der Zee

Owner

ConversionReview

Theo van der Zee has studied social and organizational psychology at the university of Utrecht. During his college years he also started a webdesign studio. Deeply interested in human behavior he then moved his focus towards conversion optimization. Currently he's performing expert website reviews as the owner of ConversionReview. You can find out more about Theo on his website –www.conversionreview.comor follow him on Twitter via @theovdzee

Theo van der Zee is speaker of the following session:

Ton Wesseling
Ton Wesseling

CEO

Ton is a web analyst who became a growth hacker, an optimization lunatic and entrepreneur. He founded the biggest blog in the Netherlands on Analytics and Optimization (webanalisten.nl) and organizes many events on this subject in the Netherlands. He started well known optimization firm Online Dialogue 5 years ago and is now the CEO of Testing.Agency - your A/B-test development and management machine. His life is all about growth optimization and bare foot presentations to inspire the world how they can get more value out of their digital efforts. Connect on Twitter (@tonw) or Linkedin (tonwesseling).

Ton Wesseling is speaker of the following session:

eMetrics Summit Speakers

Simo Ahava
Simo Ahava

Senior Data Advocate

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

Simo holds the position of Senior Data Advocate at Reaktor. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.

Simo Ahava is speaker of the following session:

Sean Burton
Sean Burton

Founder & Managing Director

Sean has spent over 15 years working in the digital sector and is passionate about deriving insight and value using technology and data centred on customer experience. He has worked with brands both large and small, and many suffer from the same problem – how to avoid getting lost in complexity. Having previously been the Director of Measurement at Seren, Sean set up his own Digital Marketing & Customer Intelligence company, Analyt (https://analyt.co.uk/about), in 2014 which specialises in using a blend of data, psychology, & technology to improve digital customer experience and drive business performance.


Sean is heavily involved in the analytics community, running a regular twitter chat (#AnalytChat) on Digital Marketing, User/Customer Experience (UX/CX), Analytics & Data Visualisation. He is also involved in organising the MeasureCamp (http://measurecamp.org) conference.


More details can be found on the Analyt site: analyt.co.uk/about

Sean Burton is speaker of the following session:

Dan Grainger
Dan Grainger

Lead Online Conversion Analyst

After several years in academia, Dan found his way into more “traditional” analytics working on valuation models to drive improvements in application decisioning at Capital One; he soon found his true calling in digital analytics and optimisation. A few roles later, covering most facets of digital analysis and conversion optimisation with various FS companies and a telco, Dan now leads the conversion analytics team at TUI (UK&I). Working in an increasingly agile setup, his team are the source of digital insight to drive forward the optimisation of TUI’s websites in the UK and Ireland (Thomson, First Choice and Falcon).

Dan’s main passion in his work is split testing/ conversion optimisation, being able to physically see improvements for the customer and the business benefits gained from peoples’ hard work. One of his current focuses is to grow this programme at TUI.

You can find out more about Dan on LinkedIn (dangraingertuigroup) – feel free to connect.

Dan Grainger is speaker of the following session:

Todd Green
Todd Green

Business Performance Director, Casual Games

Information about Todd Green's session will follow soon.

Stéphane Hamel
Stéphane Hamel

Digital Analytics Thought Leader

Consultant

Stéphane Hamel is a seasoned consultant, Faculty Chair, Digital Analytics for Simplilearn / MarketMotive and distinguished thought leader in the field of digital analytics. Recognized as Google Product Strategy/Expert (2016) and named Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry, including creating the Digital Analytics Maturity Model, the Web Analytics Solution Profiler (WASP) quality assurance tool as well as other tools and concepts throughout the years. Stéphane has previously held a leadership position with award winning Cardinal Path agency, board positions with the DAA and thought hundreds of students enrolled in the UBC Award of Achievement in Digital Analytics and graduate-level marketing classes at Laval University. In addition, Stéphane co-manages the largest Google Analytics user community on Google Plus and serve on a number of advisory boards for agencies, startups and vendors in the digital analytics industry. He is frequently called upon to speak at conferences around the world and an often-quotedmedia contributor on the topic of digital intelligence and analysis. Stéphane holds an MBA in eBusiness and work from home in a historical heritage area called Île d’Orléans, near Québec-city, Canada.

Stéphane Hamel is speaker of the following session:

Andrew Hood
Andrew Hood

Managing Director

Andrew started his digital career in 1999 as part of the founding team behind All-Hotels.com, one of the first hotel aggregator websites (subsequently acquired by OTC and Lastminute.com). He then built analytics tools for the search marketing industry before founding Lynchpin in 2005.

Lynchpin is a full service analytics consultancy, combining consultancy, analytics and data engineering services. With experience across wide range of industries and impeccable knowledge of analytics tools and technology, Lynchpin develops bespoke analytics strategies to meet the demands of modern business.

Lynchpin are proud to count Tesco Bank, Bupa, Ralph Lauren, New Scientist, Dyson and Canon within their current client roster.

Andrew Hood is speaker of the following session:

Emily Hutchings
Emily Hutchings

Insight and Optimisation Manager

Emily draws on a history in Barclays and Barclaycard using web analytics and survey data to produce hypotheses that drive better customer experiences. She also supports clients with best practice digital analytics and optimisation capability development and delivery.
Emily recently joined Mezzo Labs, which was founded 9 years ago and has now grown it into one the UK’s leading analytics consultancies. 12 London-based Mezzo experts now focus on helping multinational corporations get more out of 1st and 3rd party data.

Mezzo Labs have some great experience measuring mobile apps. Emily will talk about the challenges and share some of what they have learned.

Emily Hutchings is speaker of the following session:

Joe Jenkins
Joe Jenkins

Mobile Editor

Joe has been Mobile Editor of The Telegraph since 2010. As a digital publisher across web, mobile web and apps his focus is not just on the products and brand but, importantly, on the journalists producing the articles for those products, helping them to engage more closely with their digital audience by using analytics and personalised data reports. Joe has 20 years of experience in journalism and before joining The Telegraph worked for the Wall Street Journal Europe.

Joe Jenkins is speaker of the following session:

Vincent Kermorgant
Vincent Kermorgant

Senior Web Analyst

IF Insurances Finland

Vincent Kermorgant is one of Finland’s most experienced Web Analyst with over 10 years of practical experience. Vincent's expertise ranges from Web Analytics processes, core online business KPIs creation, SEO, Data visualization and using the web analytics raw data for maximum business impact and unlimited segmentation.

Vincent Kermorgant is speaker of the following session:

Adrian Kingwell
Adrian Kingwell

CEO

Adrian founded Mezzo Labs 9 years ago and grew it into one the UK’s leading analytics consultancies. 12 London-based Mezzo experts now focus on helping multinational corporations get more out of 1st and 3rd party data.

Mezzo Labs have some great experience measuring mobile apps. Adrian will talk about the challenges and share some of what they have learned.

Information about Adrian Kingwell's session will follow soon.

Russell McAthy
Russell McAthy

CEO

Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.

Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands to understand how consumers truly interact with their marketing activity both on and offline.

Russell McAthy is speaker of the following session:

Stuart McMillan
Stuart McMillan

Deputy Head of Ecommerce

Stuart has worked for Schuh for five years; his job description includes responsibility for site performance and the quality of the conversion across all devices and being the champion for the multichannel, connected customer. Prior to this role, he was a senior web developer in the fashion industry, and brings a detailed technical appreciation to the Schuh ecommerce department. His aim is to help the ecommerce team to create the definitive ecommerce experience in the UK footwear sector.

He pays close attention to the user experience, customer experience, SEO, accessibility, site speed and multi-device, multi-session retail.

Stuart McMillan is speaker of the following session:

Ludovic Moulard
Ludovic Moulard

Ecommerce Lead

After 8 years as marketing & BI manager at Delamaison, a French Home & Garden pure player, Ludovic joined fifty-five for a deep dive into his favorite subjects: e-commerce & big data.

Addicted to Web analytics, webmarketing and e-commerce in general, with a 5 years experience of management and datamining, I've been able to face the challenges of the ever-improving and fast-evolving e-commerce market, building the SEO, SEM, shopbots and affiliation strategy as well as the merchandising of Delamaison, recruting and managing the traffic and merchandising team.
I am now a eCommerce Product Manager at fifty-five providing consultants with specific reporting & analyses and coordinating Data-science, Engineer & consulting teams on retail issues.

Ludovic Moulard is speaker of the following session:

Peter O`Neill
Peter O`Neill

Director

Peter has been working in Digital Analytics since 2006 and is recognised as one of the leading European experts in the field. He is a co-founder of LeapThree, a London based Digital Analytics consultancy and Google Analytics Certified Partner. This agency is the result of a merger between L3 Analytics and AEP Convert. LeapThree works with clients of all sizes and sectors, helping teams to operate smarter through the use of data, directly leading to improvements in business performance. Peter also founded MeasureCamp, a Digital Analytics unconference, and co-founded MeasureBowling, two key Digital Analytics community-run events now held globally.

Barbara Pezzi
Barbara Pezzi

Director Analytics & Search Optimization

Fairmont Raffles Hotels International

Barbara Pezzi has over 17 years experience in the hospitality industry. She joined Swissotel Hotels and Resorts in 2001 to expand the leisure segment for the company. Since then she moved on to oversee the ecommerce segment and subsequently web marketing and web analytics. In 2010 she was appointed Director of Web Analytics and Search Optimisation for Fairmont Raffles Hotels Intl. Barbara is now responsible for search engine optimisation and web analytics for all websites in the group across the 3 brands: Fairmont, Raffles, Swissotel.

Barbara Pezzi is speaker of the following session:

Steen Rasmussen
Steen Rasmussen

Senior Partner and Scandinavian Online Optimisation Specialist

Steen Rasmussen is one of Denmark’s most experienced online business profiles and presenters within website optimisation. He is the national representative of the Digital Analytics Association and has 10 years of practical experience with online optimisation of websites and web analytics – references range from strong Nordic brands such as Vestas and Ericsson to international profiles like Oracle and Johnson & Johnson.

Steen Rasmussen is speaker of the following session:

Dave Rhee
Dave Rhee

General Manager, Social Network Moderator

"Wandering" Dave has served the Digital Analytics Association as primary moderator of the best practices Web Analytics Forum since 2006. His analytics work includes designing the performance measurement framework and social media strategy for adidas for the 2010 World Cup, as well as consulting for numerous global clients and pro bono projects.

Sergio Romero
Sergio Romero

Director of External Marketing & Performance Analytics

Sergio Romero is currently Director of External Marketing & Performance Analytics at Vistaprint, a Cimpress company, where he leads the team responsible for optimizing online and offline channels activity and improving the efficiency of the company’s marketing budget of hundreds of millions of US dollars a year. He brought to Vistaprint 10+ years of experience in the Consulting and Financial Services industries where he developed top notch strategies in order to increase customer loyalty, grow product distribution through non-traditional channels and enhance return on marketing investment. He started his career with The Boston Consulting Group, and prior to Vistaprint Sergio held different positions in data mining, customer analytics and business strategy with CaixaBank, the leading retail bank in Spain with more than 14M customers. Sergio holds a BSc in Statistics from UPC (Barcelona) and an MBA from ESADE Business School.

Jeff Sauer
Jeff Sauer

Founder and Lead Instructor

Jeffalytics

Jeff Sauer is a born problem solver who has been creating on the web since he was in 8th grade. After graduating from college with a degree in Computer Information Systems, Jeff became a full time Internet marketer in 2005. Since then, he has helped grow his company, Three Deep Marketing by 500% to $6 million in revenues, being named to the Inc 5000 list for 2010, 2011 and 2012. While working with some of the biggest brands in the world, his company has won numerous awards. Jeff was named the 2012 CIO of the Year in Minneapolis/St. Paul for emerging companies.

Jeff Sauer is speaker of the following session:

Dave Sottimano
Dave Sottimano

Lead Strategist

As lead strategist at Define Media Group, Dave is responsible for developing enterprise level organic search strategies for a wide range of businesses. An amateur programmer, blogger, professional “thing-breaker” and all around Internet appassionato. Canadian born, Italian origin and somehow ended up in London and now Barcelona. Loves marketing, dislikes umbrellas.

Henrik Stenmann
Henrik Stenmann

Senior Partner & Scandinavian Online Marketing Specialist

Henrik has worked in the Nordic Internet industry since 1999, with a focus on result focused online marketing. As a Senior Partner at IIH Nordic A/S, he specialises in online marketing in Scandinavia dedicated to measuring effect and generating revenue from online traffic. An experienced presenter from Copenhagen, Stockholm, Vancouver and Barcelona, his constant focus on online marketing measurement has made him a significant authority on online marketing and conversion rate optimisation. His references among many others includes brands such as IKANO, ELLOS, SAS and Telia.

Henrik Stenmann is speaker of the following session:

Jim Sterne
Jim Sterne

Founder

Jim Sterne is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written eight books on using the Internet for marketing, produces the eMetrics Summit - www.emetrics.org and is co-founder and current Chairman of the Digital Analytics Association - www.DigitalAnalyticsAssociation.org

Craig Sullivan
Craig Sullivan

CEO

Optimal Visit

Craig has been blending UX, Analytics, AB Testing, Voice of Customer and Conversion Optimisation techniques for over 15 years. He's also been building teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more.
By teaching teams and companies to build and measure products differently, he helps unlock the hidden value and growth in every product. Using these approaches, his clients have found over £2Bn in incremental annual revenue in the last 5 years.
Craig lives in Blackheath, London, with his daughter and an entourage of cats and pug dogs. He likes to relax growing organic vegetables, doing the odd spot of DJing badly and reading hard boiled Crime Fiction. You can find him tweeting as @OptimiseOrDie on everything to do with Numbers, UX and Psychology.

Craig Sullivan is speaker of the following session:

Predictive Analytics World Speakers

Dean Abbott
Dean Abbott

President

Dean Abbott is Co-Founder and Chief Data Scientist of Smarter Remarketer, Inc., and President of Abbott Analytics, Inc. in San Diego, California. Mr. Abbott is an internationally recognized data mining and predictive analytics expert with over two decades experience applying advanced data mining algorithms, data preparation techniques, and data visualization methods to real-world problems, including fraud detection, risk modeling, text mining, personality assessment, response modeling, survey analysis, planned giving, and predictive toxicology.

Mr. Abbott is the author of Applied Predictive Analytics (Wiley, 2014) and co-author of IBM SPSS Modeler Cookbook (Packt Publishing, 2013). He is a highly-regarded and popular speaker at Predictive Analytics and Data Mining conferences and meetups, and is on the Advisory Boards for the UC/Irvine Predictive Analytics Certificate as well as the UCSD Data Mining Certificate programs.

He has a B.S. in Mathematics of Computation from Rensselaer (1985) and a Master of Applied Mathematics from the University of Virginia (1987).

Information about Dean Abbott's session will follow soon.

Hedley Aylott
Hedley Aylott

CEO

With a degree in Mechanical Engineering and a Masters in Music Composition, Hedley Aylott’s route to leadership of a Top 10 digital company is, to say the least, unconventional.

In 1995, he worked with a group of prisoners in Manchester’s HMP Strangeways, recording and releasing a Top 40 single – and winning a BAFTA in the process.

Hedley launched Summit in 2000 at HMP Humber to provide online strategy, marketing and technology to businesses whilst establishing a rehabilitation programme for prisoners.

Today Summit is a multi-award winning business with a turnover in excess of £40 million and employs over 120 staff at its offices in Yorkshire, London and Prague.

Summit helps some of Europe’s most successful retailers and brands such as Argos, Homebase, Selfridges, Carpetright, Office Depot, Reckitt Benckiser transform the way they trade online.

Hedley is an engaging and enthusiastic speaker about all aspects of business, retail and a Digital evangelist.

Away from work, Hedley is a passionate polo player, pilot, water-ski instructor and sailor.

Nick Clarke
Nick Clarke

Head of Analytics

Nick Clarke is Head of Analytics at Tessella. After a research career in chemical physics Nick joined Tessella in 1999 to utilise the same set of skills to make data talk in the commercial sector. Nick now leads Tessella’s analytics division, crafting managed analytics services offerings that support data-driven enterprises to generate maximum value from their data and technology platforms.

Sven Crone Dr.
Sven Crone Dr.

Director

Sven F. Crone is an Assistant Professor in Management Science at Lancaster University, UK, where his research on forecasting with artificial intelligence has resulted in 40+ peer reviewed articles (including EJOR, JORS, IJF) and received international awards. As the Deputy Director of the Lancaster Centre for Forecasting, with 15 members of staff & PhD students one of the largest units dedicated to business forecasting, Crone has more than 10 years of consultancy experience in corporate projects, including supply chain forecasting (e.g. Beiersdorf, Sanofi-Aventis, Bayer, Celanese, Hapag-Lloyd), retail forecasting (e.g. Tesco, Morrisons, Sainsbury, Wilkinsons), and utilities demand and price forecasting (e.g. DONG, Codelco). Crone regularly provides corporate training courses for the Forecasting Centre, IBF and IEEE worldwide as well as custom-made in-house courses. He has been a regular speaker at 50+ academic and practitioner conferences, including different keynote lectures.

Sven Crone Dr. is speaker of the following sessions:

Sven Crone Dr. is moderator of the following sessions:

Richard Davis
Richard Davis

Head of Analytics

Dr. Richard Davis is Group Head of Analytics at Lloyds Banking Group. He leads a team of data scientists who work across the Group looking to employ novel analytical solutions to problems facing the bank. This encompasses a number of “Big Data” technologies from data acquisition and cleansing, visualisation including dynamic dashboards, predictive analytics and data mining using artificial intelligence. Richard has previously held roles in alternative investments companies where he developed machine learning tools for hedge funds. Prior to this he was a researcher in applied mathematics, he has a PhD in Chemistry where he developed a non-lethal diagnostic test for mad cow disease.

John Elder
John Elder

Founder & Chair

John Elder chairs America's most experienced Data Science consultancy. Founded in 1995, Elder Research has offices in Virginia, Maryland, North Carolina and Washington DC. Dr. Elder co-authored 3 award-winning books on analytics, was a discoverer of ensemble methods, chairs international conferences, and is a popular keynote speaker. John is occasionally an Adjunct Professor of Systems Engineering at the University of Virginia, and was named by President Bush to serve 5 years on a panel to guide technology for national security.

John Elder is speaker of the following session:

Usama Fayyad
Usama Fayyad

Chief Data Officer

Usama M. Fayyad, Ph.D. is Group Chief Data Officer at Barclays in London where his responsibilities include building and delivering the data infrastructure for BI, data warehousing, BigData and analytics/insights technologies across the Barclays Group globally as well as data governance, and enterprise Data Architecture. He also took on an additional role at Barclays as CIO of Risk, Finance, and Treasury Technology. He is Chairman of Oasis500 in Jordan following his appointment in 2010 by King Abdullah II of Jordan to be the founding Executive Chairman. Oasis500 a tech startup investment fund that runs an accelerator, entrepreneurship training program, and angel investment network aiming to fund 500 Internet and Technology startups in the MENA Region. From 2011-2013 he served as Chairman & CTO of BlueKangaroo, a mobile search engine to help consumers benefit from the vast offers environment that is difficult to search and benefit from. 2008: founded Open Insights: data strategy/technology firm to help enterprises develop data strategy & BigData solutions to effectively grow revenues. 2004-2008: Yahoo!'s chief data officer & Executive VP of Yahoo!'s global BigData systems/policies & data scientist group using Big Data for content/ad targeting: growing Yahoo! revenues from targeting by 20x in 4 years while processing 25+ Terabytes of data/day. Founder of Yahoo! Research Labs: the premier scientific research organization to develop the new sciences of the Internet.2003: co-founded/led DMX Group, a data mining/data strategy company -- acquired by Yahoo! in 2004. In early 2000: co-founder/CEO of Audience Science (digiMine, Inc.) the leader in Behavioral Targeting & ad networks.1995-2000: led Data Mining & Exploration group at Microsoft Research, built data mining products for Microsoft's server division. From 1989-1996: held a leadership role at NASA's JPL in analysis of Big Data in Science earning him the top research excellence award from Caltech, as well as a U.S. Government medal from NASA.Fayyad's Ph.D. in engineering is from the University of Michigan, Ann Arbor (1991). He holds BSE's in both EE & CSE (1984); MSE in CSE (1986); and M.Sc. in mathematics (1989). He published over 100 technical articles, holds over 30 patents. A Fellow of AAAI (Association for Advancement of Artificial Intelligence), Fellow of ACM (Association of Computing Machinery), editor two influential books on data mining; Founding editor-in-chief of primary scientific journal in field (Data Mining and Knowledge Discovery) and of SIGKDD Explorations Newsletter, Chairman of ACM SIGKDD which runs the world's premiere data science, big data, and data mining conferences: KDD. He is an active angel investor in U.S., EU and Middle East specializing in early-stage tech companies.

Michael Georgakopoulos
Michael Georgakopoulos

Management Consultant & Analytic Solutions Architect

In more than 12 years of professional experience working with large multinationals and institutions across the globe, provided leadership and problem solving expertise on various operational improvement initiatives. Functional expertise ranges from business analysis using advanced simulation and predictive modelling techniques to project and product management, operational and process reengineering, marketing mix optimisation, strategic cost reduction and risk assessment. Industry experience covers a wide range from Defence, Healthcare and Energy to Education, Banking, Consumer Goods (FMCG) and Marketing.

Alwin Haensel
Alwin Haensel

Business Analytics & Founder

Alwin Haensel is the Founder and Managing Director of the Big Data & Analytics company Haensel AMS - Advanced Mathematical Solutions. He holds a Phd in Applied Mathematics and studied in London, Berlin and Amsterdam. His main fields of interest are the modeling of customer purchasing behavior, data prediction and optimization under uncertainty.  Most recently, he concentrated on eCommerce topics such as: Conversion Attribution, optimal SEA bid strategies, recommendations, dynamic pricing, as well as specific data mining and forecasting projects.

Alex Hancock
Alex Hancock

Head of Treasury Analytics

Alex Hancock is Head of Treasury Analytics for Shell. He leads the Treasury Analytics Team in tackling challenges such as short and long term cash forecasting, counter party exposure, credit & risk. In a former role he was Analytics Manger for Shell Lubricants Supply Chain with a focus on forecast accuracy, supply chain optimisation and inventory management.

Abigail Lebrecht
Abigail Lebrecht

Principal Analyst

Abigail has a background in probability and statistics and a PhD in Queueing Theory from Imperial College London. As Principal Analyst at uSwitch, she focuses on using statistical and machine learning techniques to get the most value out of available data. Abigail is passionate about encouraging an understanding of uncertainty in both big and small data.

Anna Machens
Anna Machens

Data Scientist GfK Data Lab

Anna is a Data Scientist at GfK Data Lab. Together with an international team of Data Scientists and Data Science Engineers she researches the possibilities of GfK’s data landscape and develops data-driven products. Before joining GfK she worked as a Data Science freelancer in South East Asia. She holds a PhD in physics from Aix-Marseille University where she did research on epidemic processes on dynamic networks.

Costas Mantziaris
Costas Mantziaris

Costas’ professional journey was “digital” all the way!

Starting in 2001 as an e-business consultant, he was the founder and CEO of Mindworks Interactive since 2003. By 2015, when Mindworks was acquired by Dentsu Aegis Network, it had already become the fastest growing and biggest independent digital agency in Greece, with a team of over 60 people and a leading position in performance marketing and online communications in general.

In the same time, never-resting Costas had also managed to create and then sell 2 more start-ups.

Since 2015, Costas and Mindworks are proud members of the global Dentsu Aegis family and he is the Managing Director of iProspect Greece.

Costas believes that data beats opinion. He works with some of the leading brands in Greece and abroad such as Allianz, Mondelez, Aegean Airlines, Heineken, to support data-driven strategic decisions.

Stephen Pickett
Stephen Pickett

Computational Chemistry

Stephen Pickett, Ph.D. works in the Computational Chemistry department at GlaxoSmithKline, leading a team of scientists applying state of the art computational methods to drug discovery. He has over 20 years experience in pharmaceutical R&D and is an author of over 40 peer-reviewed scientific articles and six patent applications.

Enda Ridge
Enda Ridge

Head of Algorithms

Enda is Data Scientist with over 10 years experience and author of the book “Guerrilla Analytics – a practical approach to working with data”. He is currently building a Data Science team and capability at Sainsbury's, one of the UK's largest grocery retailers.

Enda has significant experience across the predictive analytics life cycle. He has worked in pre-sales of social network software for fraud detection and as a professional services consultant helping clients in government, financial services, insurance, and audit. His Data Science has been reported to high-profile stakeholders including regulators, banking CROs, government committees and international bodies. Enda's PhD was in "Design of Experiments for Tuning Algorithms", establishing methodical approaches to evaluating predictive analytics solutions.

You can find further information at: http://guerrilla-analytics.net.

Sandro Saitta
Sandro Saitta

Data Scientist

Sandro Saitta is a Data Scientist Manager at Expedia. He has 7 years of experience in different industries such as Civil Engineering, Finance, Telco, Security and Travel. More particularly, he applied data science in topics such as system identification, stock picking, online advertising, ink authentication and competitive intelligence. He is a blogger at www.dataminingblog.com and President of the Swiss Association for Analytics (www.swiss-analytics.com). Sandro holds a Master and PhD in Computer Science from EPFL.

Victor Schlegel
Victor Schlegel

Head Business Intelligence/BigData Services

Victor Schlegel began his career in Japan at Fujitsu Inc., Global Marketing Department. After further positions at T-Systems and Credit Suisse where he worked as Black Belt in efficiency projects, he took the position in the strategy department of Swisscom Inc., where he developed and rolled out analytical services.

Information about Victor Schlegel's session will follow soon.

Veronique Van Vlasselaer
Veronique Van Vlasselaer

PhD researcher

Véronique Van Vlasselaer graduated magna cum laude as Master Information Systems Engineer at the faculty of Business and Economics, KU Leuven (Belgium). For her master thesis topic “Mining Data on Twitter”, she received the best thesis award from the faculty’s student branch.

In 2012, Véronique started as a Ph.D researcher with prof. Bart Baesens at the Faculty of Business of Economics at KU Leuven, department of Decision Sciences and Information Management. Her main research topics include social network analytics, fraud detection and net lift modeling.

Werner Vorstmann
Werner Vorstmann

Finance Director

Werner is Finance Director at Bookit BV, a short break specialist for hotels and holiday parks with market leading positions in the Netherlands, the main website are Weekendjeweg.nl and BungalowS.nl. He holds an MSc in Environmental Science and Business Administration, as well as an executive master in finance & control. Werner is a heavy R user and a big-data enthusiast.

Phil Winters
Phil Winters

Senior Managing Partner

A pioneer in developing approaches to help organizations raise customer value and increase loyalty by delivering outstanding customer experience, Phil Winters is known internationally as The Father of Customer Intelligence. Phil draws on 30+ years’ experience working with some 300 companies worldwide defining customer strategies to grow their businesses. He is an independent business advisor, a sought-after keynote
lecturer and a highly effective moderator of customer perspective workshops.

Ralph Wirth
Ralph Wirth

Global Head, Science & Technology

Ralph is heading up GfK Data Lab – a new, global Data Science team that focuses on researching, leveraging, and enhancing GfK’s data landscape, experimenting with new data sources, and developing valuable data-driven products.

He started his career in GfK’s Marketing & Data Science unit in 2005 and quickly became a renowned methodology expert in the market research community. Prior to launching the Data Lab, Ralph was part of the Global Innovation team, managing all stages of GfK’s innovation process – from continuous monitoring of emerging digital trends and strategy development to the roll-out of new, innovative market research tools.

Ralph holds a PHD in statistics and is author of numerous articles and conference papers.

David Wooff
David Wooff

Mathematical Sciences and Statistics and Mathematics Consultancy Unit

David is Professor of Statistics at Durham University , and Director there of the Mathematical Sciences Consultancy Unit. He has been working in the area of applied statistics for around 40 years, with particular interests in Bayesian statistics and applications of statistics to commercial and industrial problems. He has published around 70 articles and books on a wide variety of applications. For the past six years he has been deeply involved in developing award-winning statistical methods and predictive analytics in digital commerce, in collaboration with Summit.

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