London, 11-12 October, 2017

Agenda

Data Driven Business London
etc.venues, 200 Aldersgate, 11-12 October, 2017


Data Driven Business - London - Day 1 - Wednesday, October 11th, 2017

8:00 am
Registration
Registration
Registration
Registration
9:10 am
 
 
 
Room: Room: Creative 2
Email Innovations Summit
Welcome & Opening
Speaker
Jeanne JenningscohereOne
Partner
CohereOne
9:15 am
Room: Premium 1+2
Digital Growth Unleashed
Welcome & Opening
Speaker
Stephen Pavlovichconversion.com
CEO
Conversion.com
Room: Creative 3
eMetrics Summit
Welcome & Opening
Speaker
Peter O`NeillLeapThree
Director
LeapThree
Room: Creative 1
Predictive Analytics World for Business
Welcome & Opening
Speaker
Sven Crone Dr.Lancaster Research Centre for Forecasting
Director
Lancaster Research Centre for Forecasting
Room: Creative 2
Email Innovations Summit
Keynote:
Moderator
Jeanne JenningscohereOne
Partner
CohereOne
Speaker
Dela QuistAlchemy Worx
CEO
Alchemy Worx
9:30 am
Room: Premium 1+2
Digital Growth Unleashed
Keynote:
  • Scaling a Testing Culture
  • Complex topics explained through simple stories
  • If you run A/B tests for conversion optimisation, this session is for you
Speaker
Lukas VermeerBooking.com
Data Scientist
Booking.com
AttractPersuadeAll Levels
Room: Creative 3
eMetrics Summit
Keynote

An introduction to artificial intelligence and what it means for marketing analysts

Speaker
Jim SterneeMetrics Summit
Founder
eMetrics Summit
artificial intelligencemachine learningmarketinganalytics
Room: Creative 1
Predictive Analytics World for Business
Keynote:
  • Every analytics challenge reduces, at its technical core, to optimizing a metric
  • As algorithms improve over time, one could imagine obtaining a solution merely by defining the guiding metric
  • But are our tools that good? Are we aiming them in the right direction?
Speaker
John ElderElder Research
Founder & Chair
Elder Research
 
10:00 am
 
 
 
Room: Creative 2
Email Innovations Summit
Sponsored by
Dotmailer
Moderator
Jeanne JenningscohereOne
Partner
CohereOne
Speaker
Skip FiduraDotmailer
Client Services Director
dotmailer
10:25 am
 
Room: Creative 3
eMetrics Summit
Sponsored by
ObservePoint
Room: Creative 1
Predictive Analytics World for Business
Sponsored by
HAVI
Speaker
Funs JansenHAVI
Senior Manager Marketing Analytics
 
10:30 am
Coffee Break
Coffee Break
Coffee Break
Coffee Break
10:55 am
Room: Premium 1+2
Digital Growth Unleashed
Track 1:
  • How to extract useful data from almost any site - with minimal time and effort
  • Learn what you need to model and automate discovery work
  • With downloadable reports, templates and guides
Speaker
Craig Sullivan
CEO
Optimal Visit
Growth TechAdvanced
Room: Premium 3
Digital Growth Unleashed
Track 2:
  • Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis
  • Any size company can avail of the already available tools out there to achieve growthl
  • Learnings, tools, tactics and techniques to start a successful Growth Marketing journey
Speaker
Luke MontgomeryGrowth Tribe
Lead Growth Hacking Speaker
Growth Tribe
ServeAll Levels
  • How a full stack marketer has evolved to become a highly technical, creative and execution focussed Swiss army knife
  • How to give companies the edge by wearing many hats  
  • How to utilise a wide range of CRO techniques to improve campaigns with practical examples and takeaways
Speaker
Depesh MandaliaSM Commerce
Founder
SM Commerce
PersuadeServeGrowth TechAll Levels
Room: Creative 3
eMetrics Summit

Data democratization and self-service analytics are possible, if you heed Lucy's warnings and learn from her experience. 

Speaker
Lucy ButlerArgos
Digital Intelligence Controller
Argos
Room: Specialist
eMetrics Summit
Break Out Session (Limited to max. 30 Participants - First Come First Serve)

Moving from in-house analyst to consultant comes with challenges, rewards, and lessons for agencies and brands

Speaker
Anna LewisPolka Dot Data
Owner
Polka Dot Data
Room: Creative 1
Predictive Analytics World for Business
  • How operational research techniques can enhance predictive analytics 
  • Optimisation methods to find the profit optimal footprint for Retailers
  • Simulation techniques to model the flow of patients in Emergency departments
Moderator
Sven Crone Dr.Lancaster Research Centre for Forecasting
Director
Lancaster Research Centre for Forecasting
Speakers
Louise FildesErnst & Young
Operational Research Consultant
Ernst & Young
Room: Creative 2
Email Innovations Summit
Moderator
Jeanne JenningscohereOne
Partner
CohereOne
Speaker
Jenna TiffanyLet's Talk Strategy
Founder & Strategy Director
Let'sTalk Strategy
11:40 am
Session Change for Digital Growth Unleashed and Combo Pass Holders
Session Change for eMetrics Summit and Combo Pass Holders
Session Change for Combo Pass Holders
Session Change for Combo Pass Holders
11:45 am
Room: Premium 1+2
Digital Growth Unleashed
Track 1:
  • Companies need to iron out potential issues before they start optimizing
  • Functionality testing is the key, but done by very few companies
  • Instead of buggy test, that create inaccurate results, functionality testing helps to unearth hidden revenue
Speaker
Abi HoughEndless Gain
Device Experience Director
Endless Gain
PersuadeServeAdvanced
Room: Premium 3
Digital Growth Unleashed
Track 2:
  • Copy is one of the biggest needle movers in split tests
  • How to approach copy at every stage of the customer journey
  • Underlying theories and techniques, including purchasing decision hierarchy, biases and embedded commands
Speaker
Mel HensonAWA digital
Head of Creative
AWA digital
PersuadeServeAll Levels
Room: Creative 3
eMetrics Summit

It takes a village to do analytics - and you need to make it fun!

Speaker
Andrew GerhardtSky
Implementation Principal
Sky IDS
Room: Specialist
eMetrics Summit
Break Out Session (Limited to max. 30 Participants - First Come First Serve)

Audience-first approach in tandem with business goal

Speaker
James CorrSEER Interactive
Analytics Team Lead
Seer Interactive
Room: Creative 1
Predictive Analytics World for Business
Keynote:
  • The core reason for data visualization
  • Learning the patterns corresponding to various multivariate relations
  • A topology of proximity opening the way for visualization in Big Data
Speaker
Alfred InselbergTel Aviv University
Computer Science and Applied Mathematics Departments
Tel Aviv University
Room: Creative 2
Email Innovations Summit
Moderator
Jeanne JenningscohereOne
Partner
CohereOne
Speaker
Gareth CartmanCLD
Director of Digital Marketing
CLD
12:30 pm
Lunch Break
Lunch Break
 
Lunch Break
12:45 pm
 
 
Lunch Break
 
1:40 pm
Room: Premium 1+2
Digital Growth Unleashed
Keynote:
  • Why you should treat your web site and your first date in the same way
  • 10 universal but often forgotten conversion principles
  • Tips you can use for both conversion optimization and dating
Speaker
Karl GilisAGConsult
Co-founder
AGConsult
PersuadeServeAll Levels
Room: Creative 3
eMetrics Summit

How proper calculation of Customer Lifetime Value benefits the customer as well as the company

Speaker
Marek Kobulskyklido.cz
Head of Marketing
klido
Room: Creative 1
Predictive Analytics World for Business
  • Anti-ML efforts are a large part of financial crime compliance
  • Successful ML detection is inherently different from classical anomaly detection in time-series data
  • Risk-based approach to anti-ML and what this means for ML detection techniques
Speaker
Elena Sharova
Data Scientist
Credit Suisse
  • How one of the largest logistics company in the Middle East automated the delivery of shipments using machine learning
  • No postcodes in the region, instead customers need to give a description of the address
  • How GPS was used to predict the delivery location using clustering and classification algorithms
Speaker
Megha AgarwalPivotal
Data Scientist
Pivotal
Room: Specialist
Predictive Analytics World for Business
Technical Deep Dive (Limited to max. 30 Participants - First Come First Serve)
Speaker
Hans-Georg ZimmermannSiemens
Senior Research Principal
Siemens
Room: Creative 2
Email Innovations Summit


    Moderator
    Jeanne JenningscohereOne
    Partner
    CohereOne
    Speaker
    Kate BarretteFocus Marketing
    CEO & Founder
    Shine a Light Media
    2:40 pm
    Session Change for Digital Growth Unleashed and Combo Pass Holders
    Session Change for eMetrics Summit and Combo Pass Holders
    Session Change for Combo Pass Holders
    Session Change for Combo Pass Holders
    2:45 pm
    Room: Premium 1+2
    Digital Growth Unleashed
    • Fourteen elements that the world's winning websites get right
    • Identifying which of your “cylinders” isn't firing
    • Tips for growing businesses of all sizes
    Speaker
    Karl Blanks Ph.D.Conversion Rate Experts
    Chairman
    Conversion Rate Experts
    PersuadeServeAlle Levels
    Room: Premium 3
    Digital Growth Unleashed
    Track 2:
    • Understand the opportunities – and challenges – of personalisation
    • Learn how to structure your personalisation programme 
    • See how personalisation can drive advanced experimentation
    Speaker
    Kyle Hearnshawconversion.com
    Head of Conversion Strategy
    Conversion.com
    PersuadeServeAdvanced
    Room: Creative 3
    eMetrics Summit
    Moderator
    Jim SterneeMetrics Summit
    Founder
    eMetrics Summit
    Room: Creative 1
    Predictive Analytics World for Business
    • Public construction contracts are awarded through the competitive bidding process
    • Presentation of a model that accurately predicts competitor’s bids
    • Case study of client who achieved a CAGR of 46%
    Speaker
    Paul MlakarR2M Solution
    Co-Founder and Managing Partner
    R2M Solution
    Room: Specialist
    Predictive Analytics World for Business
    Technical Deep Dive (Limited to max. 30 Participants - First Come First Serve)
    Speaker
    Hans-Georg ZimmermannSiemens
    Senior Research Principal
    Siemens
    Room: Creative 2
    Email Innovations Summit
    Moderator
    Jeanne JenningscohereOne
    Partner
    CohereOne
    Speaker
    Tim WatsonZettasphere
    Email Consultant
    Zettasphere
    3:30 pm
    Coffee Break
    Coffee Break
    Coffee Break
    Coffee Break
    3:55 pm
    Room: Premium 1+2
    Digital Growth Unleashed
    Featured Session:
    • Lovehoney's approach to optimising for user segments
    • How to use experience maps to build a picture of real users
    • Plotting the pain points and opportunities, using research analysis to form hypotheses and tests
    Speakers
    Jesmond Allen
    User Experience Consultant
    Matthew CurryLovehoney
    Head of Ecommerce
    LH Group
    PersuadeServeAdvanced
    Room: Creative 3
    eMetrics Summit

    What does it take to make a large organization more data informed?

    Speaker
    Jonathan BrechKentucky Fried Chicken
    Head of Digital
    KFC UK & Ireland
    Room: Specialist
    eMetrics Summit
    Break Out Session (Limited to max. 30 Participants - First Come First Serve)

    Trials and tribulations of collecting clean data

    Speaker
    Matthew LindleyBT Group
    Lead Tagging Engineer
    BT
    Room: Creative 1
    Predictive Analytics World for Business
    • True innovation starts with asking Big Questions
    • New perspectives on the Big Data and Data Science challenges we face today
    • How learning from the past can help you solve the problems of the future
    Speaker
    Lukas VermeerBooking.com
    Data Scientist
    Booking.com
    4:40 pm
    Session Change for Digital Growth Unleashed and Combo Pass Holders
    Session Change for eMetrics Summit and Combo Pass Holders
    Session Change for Combo Pass Holders
    Session Change for Combo Pass Holders
    4:45 pm
    Room: Premium 1+2
    Digital Growth Unleashed
    Keynote:
    • Business of all sizes struggle with the implementation and scaling of experimentation
    • How to augment experimentation within a business
    • Driving a data-focussed culture to deliver a competitive edge
    Speaker
    Colin McFarlandSkyscanner
    Director, Experimentation
    Skyscanner
    PersuadeServeAdvanced
    Room: Creative 3
    eMetrics Summit
    Keynote

    A checklist of simple techniques, tools and approaches to design a better customer experience, starting today!

    Speaker
    Craig Sullivan
    CEO
    Optimal Visit
    Room: Creative 1
    Predictive Analytics World for Business
    • GDPR regulations will bring some unsettling new requirements for data scientists
    • Five topics of interest
    • Illustrated with concrete examples built using open source software
    Speaker
    Phil WintersCIAgenda
    Senior Managing Partner
    CIAgenda
    Room: Creative 2
    Email Innovations Summit
    Moderator
    Jeanne JenningscohereOne
    Partner
    CohereOne
    Speaker
    Ruben Zantingh
    Online Marketing Strategist
    Marketing Enzym
    5:45 pm
    Networking Reception in the Exhibit Hall
    Sponsored by
    Pure360
    Networking Reception in the Exhibit Hall
    Sponsored by
    Pure360
    Networking Reception in the Exhibit Hall
    Sponsored by
    Pure360
    Networking Reception in the Exhibit Hall
    Sponsored by
    Pure360
    7:00 pm
    End of First Conference Day
    End of First Conference Day
    End of First Conference Day
    End of First Conference Day
    7:30 pm

    Dinner with strangers:
    meet your fellow attendees.
    See the registration desk for more information

    Dinner with strangers:
    meet your fellow attendees.
    See the registration desk for more information

    Dinner with strangers:
    meet your fellow attendees.
    See the registration desk for more information

    Dinner with strangers:
    meet your fellow attendees.
    See the registration desk for more information

    Data Driven Business - London - Day 2 - Thursday, October 12th, 2017

    8:30 am
    Registration
    Registration
    Registration
    Registration
    9:30 am
    Room: Premium 1+2
    Digital Growth Unleashed
    Featured Session
    • The Impact of new technology and big data turned 
    • The Meaning for marketers who are analysing data, gathering insights and making prediction
    • How do we distinguish between the results and data we can trust from that we should ignore
    Speaker
    Joe TwymanYouGov
    Head of Political and Social Research
    YouGov
    Growth TechAll Levels
    Room: Creative 3
    eMetrics Summit
    Featured Session:

    Moving from a report generator to a change agent without losing your job

    Speaker
    Dave RheeDigital Analytics Association
    General Manager, Social Network Moderator
    Digital Analytics Association
    Room: Creative 1
    Predictive Analytics World for Business
    Featured Session:
    • What Artificial Intelligence and Machine Learning are, how they work, and their relevance to forecasting
    • Real case studies of AI and ML algorithms employed by leading manufacturers
    • The power of forecasting algorithms that learn, adapt to context and find hidden insights
    Speaker
    Sven Crone Dr.Lancaster Research Centre for Forecasting
    Director
    Lancaster Research Centre for Forecasting
    Room: Creative 2
    Email Innovations Summit
    Moderator
    Jeanne JenningscohereOne
    Partner
    CohereOne
    Speaker
    Kath PayHolistic Email Marketing
    CEO & Founder
    Holistic Email Marketing
    10:30 am
    Coffee Break
    Coffee Break
    Coffee Break
    Coffee Break
    10:55 am
    Room: Premium 1+2
    Digital Growth Unleashed
    Track 1:
    • Most businesses are a long way off developing a mature, strategic approach to conversion optimisation
    • The four pillars of conversion optimisation maturity and areas you need to focus on
    • Becoming customer led and developing a growth mindset, just like Amazon
    Speaker
    Paul RoukePRWD
    Founder and Director
    PRWD
    AttractPersuadeServeAll Levels
    Room: Premium 3
    Digital Growth Unleashed
    Track 2:
    • Judging how much or how little localisation is needed
    • Process for understanding customers providing relevant and highly converting content
    • Successful and less successful examples
    Speaker
    Andy Atkins-KrügerWebcertain
    CEO
    Webcertain
    AttractPersuadeAll Levels
    Room: Creative 3
    eMetrics Summit
    Track 1:
    • A seemingly great customer might actually be a loss making one
    • Understanding customer profitability
    • How to surface and understand the financial data that can make the difference
    Speaker
    Vicky Brock
    Founder & CEO
    Clear Returns
    Room: Creative 1
    Predictive Analytics World for Business
    • Using machine learning to predict when product decline starts to occur
    • Early warning system to proactively manage product life-cycle, generate additional margin and avoid costly write-offs
    • How to compare performance from a variety of state of the art techniques
    Speaker
    Laks Raghupathi Ph.D.Shell Oil Company
    Analytics Manager
    Shell India Markets Pvt Ltd.
    • Case Study Barclays
    • Pulling different data sources together
    • Creating an accurateforecasting/predictive model and intuitive simulator
    Speakers
    Carol AshbyBarclays
    Brand and Advertising Research Vice President
    Scott Watson
    Director or Analytics
    The Modellers
    Room: Specialist
    Predictive Analytics World for Business
    Technical Deep Dive (Limited to max. 30 Participants - First Come First Serve)
    • Data arrives in a continuous fashion and the data stream continuously refreshes and changes
    • Fit regression models online, updating the parameters of the model as new data arrives, so that the model updates to reflect the data from the stream
    • Spark Streaming Regression Model to illustrate how to predict a better forecast than traditional batch prediction method
    Speaker
    Biraja GhoshalTata Consultancy Services
    Big Data Analytics Practice Lead UK&E
    Tata Consultancy Services
    Room: Creative 2
    Email Innovations Summit
    Moderator
    Jeanne JenningscohereOne
    Partner
    CohereOne
    Speaker
    Parry Malm
    CEO
    Phrasee
    11:40 am
    Session Change for Digital Growth Unleashed and Combo Pass Holders
    Session Change for eMetrics Summit and Combo Pass Holders
    Session Change for Combo Pass Holders
    Session Change for Combo Pass Holders
    11:45 am
    Room: Premium 1+2
    Digital Growth Unleashed
    Keynote:
    • How to use testing to improve your product strategy
    • Tracing the product lifecycle from conception to launch
    • Big red button test, minimum viable product and AB test
    Speakers
    Rohit GuptaSecret Escapes
    Head of R&D
    Secret Escapes
    Ian RobinsonSecret Escapes
    Design Lead
    Secret Escapes
    Growth TechAll Levels
    Room: Creative 3
    eMetrics Summit

    Making dashboards better than ever

    Speaker
    Annabel St John-Lylereed.co.uk
    Product Analyst
    reed.co.uk
    Room: Specialist
    eMetrics Summit
    Break Out Session (Limited to max. 30 Participants - First Come First Serve)

    How do you stay relevant today and tomorrow when AI’s determine search results?

    Speaker
    Jeff Ferguson
    CEO
    Fang Digital Marketing
    Room: Creative 1
    Predictive Analytics World for Business
    • Building a price prediction model for AutoScout24, making this model available and learning from user feedback
    • Gaining transparency in current and future market values
    • Helping each seller to find his individually optimized selling price
    Speakers
    Alexander DiergartenScout24
    Data Scientist
    Scout24
    Sean GustafsonScout24
    Product Manager
    Scout24
    Room: Creative 2
    Email Innovations Summit
    Moderator
    Jeanne JenningscohereOne
    Partner
    CohereOne
    Speaker
    Beata Linz
    Senior Digital, Email & Brand Marketing Expert
    Beata Linz Consultancy
    12:30 pm
    Lunch Break
    Lunch Break
    Lunch Break
    Lunch Break
    1:40 pm
    Room: Premium 1+2
    Digital Growth Unleashed
    Track 1:
    • Analyse macro and micro level data
    • How to gain a real understanding who your visitors are
    • Learn about the different types of visitors and how they interact with your site and apps
    Speaker
    Charles MeadenDigital Nation
    Founder
    Digital Nation
    PersuadeServeAll Levels
    Room: Premium 3
    Digital Growth Unleashed
    Track 2:
    • Leverage the testing of your emails to improve the performance of your other marketing acquisition and conversion channels
    • Learn how to build hypothesis into your emails, drive the actions that provide the answers you're looking for and much more
    • See how to test for long-term results as well as short-term results
    Speaker
    Kath PayHolistic Email Marketing
    CEO & Founder
    Holistic Email Marketing
    AttractAll Levels
    • How to get more conversions out of your existing CRM tools & processes
    • Small changes in targeting that can lead to big improvements in performance
    • Plus, top email marketing tips & examples that boost OR, CTR & CVR


      Speaker
      Robert SimonsTreatwell
      Group Head of CRM
      Treatwell
      AttractAll Levels
      Room: Creative 3
      eMetrics Summit
      Roundtable Discussion:

      Understanding and alleviating inequality in digital analytics.

      Moderators
      Peter O`NeillLeapThree
      Director
      LeapThree
      Jim SterneeMetrics Summit
      Founder
      eMetrics Summit
      Speakers
      Vicky Brock
      Founder & CEO
      Clear Returns
      Lucy ButlerArgos
      Digital Intelligence Controller
      Argos
      Anna LewisPolka Dot Data
      Owner
      Polka Dot Data
      Room: Creative 1
      Predictive Analytics World for Business
      • Time-sensitive machine learning model to mine customers’ demographic and behavior features and predict time of likely conversion
      • Deep learning and survival analysis for extending traditional linear survival analysis to non-linear data
      • Applying DeepSurvival allows to outperform any of the traditional targeted advertising algorithms
      Speaker
      Grace YangMicrosoft
      Data Scientist
      Microsoft
      • How to design a predictive model to carry out a segmentation process with the massive data coming from Twitter
      • Behavior, cluster analysis, feature engineering and ensemble methods
      • Python a R languages to build the model
      Speaker
      Miguel Angel BarrosTurner
      Data Scientist
      Turner
      Room: Specialist
      Predictive Analytics World for Business
      Deep Dive (Limited to max. 30 Participants - First Come First Serve)
      • What are the latest software and technical developments in credit scoring of retail borrowers.
      • How can new sources of data (social network analysis and text mining) add value to the credit scoring process.
      • How can we overcome regulatory challenges to leverage new developments in machine learning.
      Speaker
      Cristián BravoSouthampton University
      Lecturer in Business Analytics
      Southampton Business School
      Room: Creative 2
      Email Innovations Summit
      Moderator
      Jeanne JenningscohereOne
      Partner
      CohereOne
      Speaker
      Phil SingerManchester Airport Group
      CRM Manager
      Manchester Airport Group
      2:40 pm
      Session Change for Digital Growth Unleashed and Combo Pass Holders
      Session Change for eMetrics Summit and Combo Pass Holders
      Session Change for Combo Pass Holders
      Session Change for Combo Pass Holders
      2:45 pm
      Room: Premium 1+2
      Digital Growth Unleashed
      Featured Session:
      • What does integrated marketing mean to CRO ninjas working in both search and social space
      • 5 tactics to take action towards CRO lift 
      • FB PowerEditor import, illustrating the tactics via importable example Facebook Ads retargeting campaigns
      Speaker
      Marty WeintraubaimClear Online Marketing Agency
      Co-Owner & Founder
      aimClear Online Marketing Agency
      AttractPersuadeAdvanced
      Room: Premium 1+2
      Digital Growth Unleashed
      Track 2:
      • Observations across the large scale experimentation efforts
      • Counter intuitive ways to arrive at the wrong conclusion
      • The importance of designing metrics for causality
      Speaker
      Tom OliverSkyscanner
      Senior Data Science Manager
      Skyscanner
      PersuadeAll Levels
      Room: Creative 3
      eMetrics Summit

      The reality of LTV – practical advice and strategies

      Speaker
      Anne SargeantLynchpin
      Head of Analytics
      Lynchpin Analytics
      Room: Specialist
      eMetrics Summit
      Break Out Session (Limited to max. 30 Participants - First Come First Serve)

      Presenting analytics recommendations is as important as having insights

      Speaker
      Suniel CurtisNBrown
      Head of Web Analytics and Insight
      Room: Creative 1
      Predictive Analytics World for Business
      • Real image recognition at Badoo (expression detection)
      • Recurrent Neural Network to predict the facial expression out of a photo
      • How to create a multi layer network
      Speaker
      Leonardo De MarchiBadoo
      Lead Data Scientist
      Badoo
      Room: Creative 2
      Email Innovations Summit
      Moderator
      Jeanne JenningscohereOne
      Partner
      CohereOne
      Speaker
      Kristian RobinsonCACI
      Email Developer / Designer
      CACI
      3:30 pm
      Coffee Break
      Coffee Break
      Coffee Break
      Coffee Break
      3:55 pm
      Room: Premium 1+2
      Digital Growth Unleashed
      Keynote:
      • Dont' drown in numbers that don't help move the needle
      • See what a great analytics strategy looks like in 2017
      • Actionable tips, techniques and advice
      Speaker
      Andy Young
      Consultant
      PersuadeServeGrowth Tech
      Room: Creative 3
      eMetrics Summit

      The need to collect ever richer data and why off-the-shelf tools weren't right for us

      Speaker
      Mark StephensFinancial Times
      Head of Data Technology
      Financial Times
      Room: Creative 1
      Predictive Analytics World for Business
      • How do we get started to move towards predictive analytics
      • How to enable prediction in businesses with multiple, complex dependencies
      • Lessons from healthcare that can be applied across other businesses
      Speaker
      Smriti Chandrasekar
      Founder and CEO
      Quadraflake Consulting
      Room: Specialist
      Predictive Analytics World for Business
      Technical Deep Dive (Limited to max. 30 Participants - First Come First Serve)
      • Creating user lists based on purchase probability
      • How machine learning can increase the overall e-commerce earnings and the revenue per customer 
      • Open source tools and query samples in a step-by-step guide to implement your own predictive customer journey
      Speaker
      Viktor TarnavskyYandex
      Head of Yandex.Metrica
      Yandex N.V.
      Room: Creative 2
      Email Innovations Summit
      Moderator
      Jeanne JenningscohereOne
      Partner
      CohereOne
      Speaker
      Russell DawsonFidelity International
      Senior Email Marketing Manager
      Fidelity International
      4:40 pm
      Session Change for Digital Growth Unleashed and Combo Pass Holders
      Session Change for eMetrics Summit and Combo Pass Holders
      Session Change for Combo Pass Holders
      Session Change for Combo Pass Holders
      4:45 pm
      Room: Premium 1+2
      Digital Growth Unleashed
      Feedback Session:
      • Actionable tips from experts
      • Get your hypothesis checked
      • Registered attendees can send in their suggestions
      Speakers
      Stuart McMillanSchuh Limited
      Deputy Head of Ecommerce
      Schuh Limited
      Stephen Pavlovichconversion.com
      CEO
      Conversion.com
      Paul RoukePRWD
      Founder and Director
      PRWD
      Craig Sullivan
      CEO
      Optimal Visit
      PersuadeAll Levels
      Room: Creative 3
      eMetrics Summit
      Closing Keynote:

      Conversion Rate Optimization - a Masterclass in 45 Minutes

      Speaker
      Doug HallConversion Works
      Director of Analytics and Conversions
      Conversion Works
      Room: Creative 1
      Predictive Analytics World for Business
      Closing Note and Feedback
      Speaker
      Sven Crone Dr.Lancaster Research Centre for Forecasting
      Director
      Lancaster Research Centre for Forecasting
      Room: Creative 2
      Email Innovations Summit
      Panel discussion:
      Moderator
      Kath PayHolistic Email Marketing
      CEO & Founder
      Holistic Email Marketing
      Speakers
      Dan HamiltonMicrosoft
      Senior Marketing Manager
      Adrian MandipeArsenal
      CRM, Campaign & Data Analyst
      Ollie MilesSecret Escapes
      Global Head of CRM
      5:30 pm
      End of Digital Growth Unleashed London 2017
      End of Conference
      End of Conference
       
      5:45 pm
       
       
       
      End of Conference
      CloseSelected Tags:
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