London, 17-18 October, 2018

Speakers

Data Driven Business London
etc.venues, 200 Aldersgate, 16-17 October, 2018


Review – All Data Driven Business Speakers 2018

Digital Growth Unleashed

Jono Alderson
Jono Alderson

Mad Scientist

Jono Alderson has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, brand strategy, campaign strategy, lead generation, eCRM automation, conversation rate optimisation and web development – from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical detail. He’s worked with agencies, startups, household brands and FTSE 100 companies to define, support and deliver successful SEO, content, analytics and brand strategies at an international level.

Jono Alderson is speaker of the following session:

Dawn Anderson
Dawn Anderson

Director

Dawn Anderson is a SEO & Search Digital Marketing Strategist focusing on technical, architectural and database-driven SEO. Dawn is the director of Move It Marketing.

Laura Beauparlant
Laura Beauparlant

Owner + Creative Director

Laura Beauparlant is an entrepreneur, an award-winning speaker, a design and branding expert and the founder of Lab Creative. Her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients.  Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding.

Dave Chaffey
Dave Chaffey

Director Marketing

Dr Dave Chaffey (https://www.linkedin.com/in/davechaffey/) is co-founder and Content Director of Smart Insights (www.smartinsights.com/about-dave-chaffey/), an online publisher and consultancy with customers in more than 100 countries. Smart Insights help their members improve their digital marketing skills and businesses improve their Return on Digital Marketing via access to their educational platform offering best practices templates, guides, market insights and elearning. Dave is creator of the Smart Insights RACE marketing planning system and author of 5 bestselling books on digital marketing including Digital Marketing: Strategy, Implementation and Practice. Known for his advice on digital trends, innovation and best practice, he has been recognised by the Chartered Institute of Marketing as one of 50 marketing 'gurus' worldwide who have shaped the future of Marketing. 

Dave Chaffey is speaker of the following session:

Dave Collins
Dave Collins

Founder

Dave Collins has been demystifying search engines for business owners since 1997 – before Google was even launched. He’s had the pleasure of working with almost 600 companies from 48 different countries, and has delivered over 80 presentations at more than 40 different events, conferences, training days, webinars, online classes, networking events, workshops, an accelerator program for startups and more. His reputation is based on his wide range of experience, and willingness to share good, useful information. Aside from butting heads with Google, Dave also enjoys climbing, ageing gracefully, teaching his children the joys of fire, sarcasm, procrastination, single-malt whisky, (very) amateur photography, turning into his Father, and long lists with too much detail. For some reason, Dave quite enjoys SEO. Sometimes. Some of it anyway.

Dave Collins is speaker of the following session:

Anna Dahlström
Anna Dahlström

Founder

UX Fika

Anna Dahlström is a London based Swedish UX designer and the founder of UX school UX Fika. Over the last 17 years, Anna has worked client side for the likes of BBC, for startups and agencies on a large variety of brands and projects, from websites and apps to TV UIs. She's currently focused on helping organisations and startups with UX related matters as well as doing the final edits on her book for O'Reilly about Storytelling in Design.

Anna Dahlström is speaker of the following session:

Kate Dale
Kate Dale

Strategic Lead for Campaigns

Feminist and former journalist Kate Dale is responsible for delivering This Girl Can, Sport England’s multi-award-winning campaign, which is changing the way millions of people think about exercise and physical activity, and has seen 2.8 million more women get active as a direct result. Prior to this, Kate spent 10 years as a trade magazine editor before becoming a brand and content specialist for major online banking institutions including Barclays. When time permits, she like to takes part in triathlons and learning to dance. She has recently been appointed a trustee for Women’s Sport Trust – a leading UK charity focused on using the power of sport to accelerate gender equality and stimulate social change.

Karl Gilis
Karl Gilis

Co-founder

Karl is number three on the list of most influential conversion experts in the world. He’s the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts, because he’s tired of all the opinions and gut feelings in the web business. The last few years he’s been obsessed with AB-testing. Mainly because it allows him to see the impact of changes he proposes based on research. But AB-testing also made Karl humble again. Because he noticed that best practices don’t always work. And that his great ideas and solutions sometimes utterly fail. Karl teaches at several university colleges in Belgium and speaks at conferences all over the world. He’s also known as the ‘conversion comedian’. He works for clients such as Suzuki, Thomas Cook, Tui, Shell and Daikin.

Karl Gilis is speaker of the following session:

Nancy Harhut
Nancy Harhut

Chief Creative Officer

Nancy Harhut & Associates

Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Social Top 50 email marketing leader, and the winner of numerous International ECHO awards for marketing effectiveness, she has creative directed integrated campaigns for clients such as IBM, Dell, Nationwide, Sheraton, TripAdvisor, American Express, and more.

Harhut is known for her interesting and actionable insights that focus on applying behavioral science to marketing.  A sought-after, top-ranked speaker, she's wowed audiences with high-energy, example-jammed sessions in Moscow, Stockholm, Sao Paulo and all over the US -- including attendees at SXSW. Follow her on twitter at @nharhut for topical insights, or email her at email hidden; JavaScript is required

Nancy Harhut is speaker of the following session:

Steve Henderson
Steve Henderson

Head of Email Deliverability

Steve is an innovator in email delivery technology. With a background of over 15 years in software and database development, he has spent the last decade specialising in email marketing solutions.

At Emarsys, Steve manages the global deliverability teams. He is a member of the DMA Email Council and has, since 2012, consulted on the council's Legal and Best Practice hub. Steve has also co-authored the DMA Email Metrics and Email Deliverability industry best practice guides.
Steve is a frequent contributor to digital marketing trends on social media and was recently recognised as a 2015 Litmus email marketing thought leader in the area of deliverability and privacy.
He holds a BSc in Economics and Statistics from the University of St Andrews and belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe) and CIPT (Certified Institute of Privacy Technologists).

Steve Henderson is speaker of the following session:

Steve Kato-Spyrou
Steve Kato-Spyrou

UX Architect

Steve is helping develop test and learn thinking (that has persistent in digital for a long time) at an organizational level. He has also designed the components for the componentization of the John Lewis and Sky.com sites, in order to create a consistent customer experience and drive production efficiencies. Steve’s current passion is creating ways to facilitate leadership level workshops, in order to push things forward and not just create circular debates.

Steve Kato-Spyrou is speaker of the following session:

Larry Kim
Larry Kim

CEO

Larry Kim is the founder of WordStream, a PPC management software and services company whose free PPC and keyword research tools have been used by more than a million internet marketers worldwide. Larry has been named the most influential PPC marketer in the world for the last two years by PPC Hero and 3QDigital, and his internet marketing blog is read by nearly a million visitors every month. Larry is a columnist for Search Engine Land, Search Engine Watch, Hubspot, Moz, Inc Magazine, Marketing Profs, and dozens of other publications.

Larry Kim is speaker of the following session:

Ferdinand Koelewijn
Ferdinand Koelewijn

Commercial Director at Growth Tribe

Ferdinand Koelewijn is currently the Commercial Director of Europe's first Growth Academy, and has helped over 500 companies to create and implement growth strategies. He has a broad knowledge scope from behavioural psychology to commercial management thanks to the multiple years of start-up and tech experience and background as a former military leader and instructor.

Ferdinand Koelewijn is speaker of the following session:

David Mannheim
David Mannheim

Owner

David is an experienced conversion optimiser and has worked across a series of core optimisation disciplines including web analytics, user experience and AB & MVT testing. His forte is strategic implementation and process management of conversion rate optimisation.

David is the official, certified tutor for advanced and masterclass conversion rate optimisation courses for the Chartered Institute of Marketing (CIM) and holds a wide range of qualifications.

David Mannheim is speaker of the following session:

Neil McKay
Neil McKay

CEO

Neil is CEO of Endless Gain, a data, biometrics and psychology led multi-award winning optimisation agency.In his career Neil helped build and sell Global Media GmbH to private equity firm The Carlyle Group before leading the UK acquisition of Bigmouthmedia (now part of DigitasLBi). He later led Lakestar Media to success before it was acquired by McCann Worldgroup in 2012.  He has been helping businesses in the UK, across Europe and the States grow their online revenues and profits for over 17 years. It’s something he is passionate about and his company Endless Gain is central to this passion.

Neil McKay is speaker of the following session:

Stuart McMillan
Stuart McMillan

Deputy Head of Ecommerce

Stuart has worked for Schuh for five years; his job description includes responsibility for site performance and the quality of the conversion across all devices and being the champion for the multichannel, connected customer. Prior to this role, he was a senior web developer in the fashion industry, and brings a detailed technical appreciation to the Schuh ecommerce department. His aim is to help the ecommerce team to create the definitive ecommerce experience in the UK footwear sector.

He pays close attention to the user experience, customer experience, SEO, accessibility, site speed and multi-device, multi-session retail.

Stuart McMillan is speaker of the following sessions:

Stephen Pavlovich
Stephen Pavlovich

CEO

Stephen Pavlovich is the CEO of Conversion.com, the UK’s largest conversion optimisation agency. Working with clients like Domino’s, Just Eat and Facebook, they’ve optimised websites and apps, and tested pricing, functionality and new products.

Their clients range from SMEs to Fortune 500 corporations. Across the US, UK and Europe, they have worked in diverse B2B and B2C industries, including SaaS, finance, travel, ecommerce, media, health, and gaming.  

Stephen Pavlovich is speaker of the following sessions:

Jim Rowe
Jim Rowe

Director

Jim is the owner of Blooming Social Media and has worked with businesses of all sizes with their digital marketing strategy and delivery. In early 2018, after keeping a keen eye on the digital landscape changing around the world, Jim chose to pivot the business into chatbot development.

Jim Rowe is speaker of the following session:

Jim Sterne
Jim Sterne

Founder

Jim Sterne, Conference Chair of the Marketing Evolution Experience, is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.

Jim Sterne is speaker of the following session:

Nichola Stott
Nichola Stott

MD & Founder

Nichola is founder and managing director of Erudite, a technical marketing agency who deliver significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.

Jenna Tiffany
Jenna Tiffany

Founder & Strategy Director

Jenna Tiffany is Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and elected Fellow of the IDM with over ten years’ marketing experience across both B2B and B2C. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on digital and email marketing strategy.

As a recognised expert, Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across Europe. Jenna regularly gets interviewed for her thoughts on the latest trends in email marketing and recently authored Smart Insights guide to creating a successful welcome email journey.

Jenna is 2018's Chair for the Digital Growth Unleashed and Email Innovation Summit London events. 

Information about Jenna Tiffany's session will follow soon.

Marketing Evolution Experience Speakers

Magda Baciu
Magda Baciu

Founder

House Of Progress

Magda Baciu is the founder of House Of Progress, a web analytics and user research agency, focused on optimizing websites and online marketing strategies.

As a big believer in cross-domain expertise, 4 years ago she noticed that the online marketing world was (and still is) becoming more and more quantitative and technical.

That’s why later on she decided to bridge the gap between statistics and online marketing, and focus on web analytics and optimization.

So far, she helped more than 30 businesses grow their revenue and together with her team contribute to the industry development by publishing original and practical content on top-notch blogs such as SmartInsights, Econsultancy, GetUplift, ConversionXL.

Magda Baciu is speaker of the following session:

Matthew Curry
Matthew Curry

Head of Ecommerce

Matt Curry is Head of e-Commerce for Lovehoney. He’s seen things you wouldn’t believe actually exist let alone are bought online, is not easily embarrassed and has worked in e-commerce for over 10 years. Previous to perverting the nation, he sold frozen food to the elderly. He’s a statistician by trade, a perfumer by fancy and a constant delight at parties. You can find him on Twitter @mattycurry

Matthew Curry is speaker of the following session:

Matt Gershoff
Matt Gershoff

Cofounder

Matt Gershoff is Co-founder of Conductrics, an intelligent decision engine platform (www.conductrics.com). Matt has over 15 years experience in database marketing and web analytics. He holds MS degrees in both Economics & Artificial Intelligence.

Matt Gershoff is speaker of the following session:

Doug Hall
Doug Hall

Director of Analytics and Conversions

Doug is President of all things data at ConversionWorks, a digital analytics and conversion rate optimisation agency that helps clients generate more value from their websites. Doug has over 20 years industry experience working with global brands such as Diageo, Haymarket Media, Which? and giffgaff on CRO and Web Analytics projects. 

Doug Hall is speaker of the following session:

Gabriel Hughes, PhD
Gabriel Hughes, PhD

CEO and Founder

Gabriel is the CEO and founder of Metageni, designing algorithms for customer journey optimisation and data driven decision making. With over 20 years experience in quantitative analytics research, Gabriel believes we are at a turning point where intelligent analytical systems can unlock the full value of big data.

Gabriel was previously Head of Attribution at Google (6 years), where he was instrumental in the development of new marketing attribution features for Google Analytics and enterprise platforms. He went on to become VP of Analytics at Elsevier, the world’s largest science publisher. He is now the CEO of Metageni, a company he founded to design algorithms for customer journey optimisation and data driven decision makin

Gabriel Hughes, PhD is speaker of the following session:

Lissa Hyacinth
Lissa Hyacinth

Senior Data Scientist

Lissa Hyacinth is speaker of the following session:

Nick King
Nick King

Insight Director

A consumer psychologist and expert in digital media and marketing, possessing the experience to analyse and interpret trends in consumer adoption of technology and develop strategies for customer acquisition and retention through digital and traditional offline channels. 

Nick joined Auto Trader in January 2007 as Business Intelligence and Market research Director. Responsible for analysis and insights within the myriad of reporting tools currently available for the internet.  He built the retailer insight team at Auto Trader and regularly runs master classes, webinars and makes short films to evangelise about data, insight and marketing.  He also speaks regularly at conferences round the world.

After graduating from Loughborough, Nick spent 3 years in advertising and planning at Dorlands and Lintas, 3 years as a rock star with Great Northern Electrics, ran a music production company, was a publisher on High-end HiFi magazines at Petersen/EMAP for 7 years and a Marketing Manager at Superscape for 3 years, helping to build the company from a start-up, to one of the top 3 Mobile content suppliers in the UK.

He then spent 4 years, as the Director of Research at Diffiniti / Carat Interactive, responsible for a team of researchers advising a range of Blue-chip clients (AOL, Auto Trader, Coco-Cola, Diageo, Disney, Kodak, Renault, Halifax, Aviva, and Orange) on the development of their marketing and communications strategies in the Digital arena. And from here, joined Auto Trader.

Rob McLaughlin
Rob McLaughlin

Head of Digital Analytics & Decisioning

Rob McLaughlin is Head of Digital Analytics & Decisioning at Sky - Europe’s largest media & entertainment provider. Rob joined Sky in 2016 and has been working to transform the omnichannel experience by focusing on executing real-time personalization to its 22.5 million customers while delivering against revenue, retention and service objectives. Rob has an accomplished track record of bringing customer data into the complex marketing and technology landscape. Prior to Sky, Rob managed analytics projects at DigitasLBi, Barclays UK, Canon Europe, Blue Latitude, Oracle, comScore, and BrightTALK. Having worked both as a consultant and in-house, he has in-depth knowledge of how businesses from multiple verticals can leverage data to achieve efficiency and growth at scale and speed.

Rob McLaughlin is speaker of the following session:

Olaf Meul
Olaf Meul

Digital Marketer and Owner / Founder

Olaf is the founder of Perplex, a Dutch creative data-driven digital agency for enterprise brands. He is a passionate and 20yrs-experienced creative, digital marketer, that travels around Europe helping his customers and marketers to raise customer value and optimize the -journeys and -experiences based on data insights. Olaf is a regular speaker at national conferences and chairman of the Dutch Senior Marketing Professionals network NIMA. 

Peter O`Neill
Peter O`Neill

Director

Peter has been working in Digital Analytics since 2006 and is recognised as one of the leading European experts in the field. He is a co-founder of LeapThree, a London based Digital Analytics consultancy and Google Analytics Certified Partner. This agency is the result of a merger between L3 Analytics and AEP Convert. LeapThree works with clients of all sizes and sectors, helping teams to operate smarter through the use of data, directly leading to improvements in business performance. Peter also founded MeasureCamp, a Digital Analytics unconference, and co-founded MeasureBowling, two key Digital Analytics community-run events now held globally.

Peter O`Neill is speaker of the following session:

Bhavik Patel
Bhavik Patel

Head of Site & Product Analytics

Bhav is head of analytics at MOO ltd, a business card printing and design company. He manages the site & product analytics team whose role is to bring insights to the business and aid in the decision-making process. His team oversees experiments at MOO and is responsible for helping scale the experiment programme by building a test and learn culture. In the past, Bhav has managed analytics and optimisation at PhotoBox, News UK and Ladbrokes.

Bhavik Patel is speaker of the following session:

Sebastian Petry
Sebastian Petry

Sebastian Petry studierte Statistik an der LMU München und promovierte anschließend dort im selben Fach. Sein weiterer beruflicher Werdegang führte ihn durch Analytics-Abteilungen bei DeutschlandCard und PAYBACK, wo er auch leitende Positionen übernahm. Er betreute in dieser Zeit verschiedene Kunden aus Retail und E-Commerce im Bereich Kampagnenmanagement und Customer Insights sowie verschiedene Marketing- und Plattformthemen. Seine dort gesammelten Erfahrungen machen ihn zu einem Experten im Bereich Customer- und Marketing-Analytics. Gegenwärtig leitet er das Competence Centers Data Science & AI der b.telligent. Mit seinem Team setzt Herr Petry Data Science Projekte in unterschiedlichen Themenbereichen wie etwa Customer Insights, Predictive Maintenance, IoT und KI erfolgreich um. Im Mittelpunkt jeder Analyse steht für ihn deren Nutzen zur Lösung von konkreten Businessproblemen.

Information about Sebastian Petry's session will follow soon.

Donal Phipps
Donal Phipps

Global Analytics Director

Donal is head of Digital Analytics at Pentland Brands, looking after digital analytics at Speedo, Berghaus, Canterbury, Ellesse and a host of other well-loved outdoor and active fashion brands. Donal has over 10 years experience in a variety of marcom, digital and analytical roles. He now focuses on making data digestible and actionable with help from RStats and an insatiable appetite to keep learning.

James Sandoval
James Sandoval

James Sandoval has been in digital media for 20 years, covering go-to-market strategy and sales of both enterprise-level and emerging adtech, martech and analytics software. James is on a new entrepreneurial journey with his venture MeasureMatch, an on-demand professional services marketplace platform which is creating a new, faster route for businesses globally to solve for marketing, commerce and customer experience business needs.

James Sandoval is speaker of the following session:

Jim Sterne
Jim Sterne

Founder

Jim Sterne, Conference Chair of the Marketing Evolution Experience, is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.

Jim Sterne is speaker of the following sessions:

Jim Sterne is moderator of the following sessions:

Hannah Thorpe
Hannah Thorpe

Head of SEO Strategy

As Head of SEO Strategy at UK based award-winning digital marketing agency Found, Hannah has over five years of search experience having devised and managed a range of successful online campaigns for such large brands as Twinings, Le Creuset, And So To Bed, M&G and Elsevier. Specialising in combining technical SEO tactics with clever content marketing delivery, Hannah is responsible for leading complex technical strategies through to creating innovative content campaigns that are underpinned by detailed search and audience data to drive positive ROI for her clients.

Hannah Thorpe is speaker of the following session:

Predictive Analytics World Speakers

Paul Aerts
Paul Aerts

Advanced Analytics Manager

Paul Aerts is Advanced Analytics Manager at Liberty Global's Telenet division, and is head of the team of data scientists in the BI Advanced Analytics department.

Wouter Buckinx, PhD
Wouter Buckinx, PhD

Managing Partner

Wouter Buckinx is co-founder and Managing Partner at Python Predictions, a Brussels-based service provider specialized in data science projects with impact. Python Predictions has a strong legacy in predictive projects in a business context, and success cases of applied data science in marketing, risk, operations and HR. Founded in 2006, Python Predictions is active in b2b and b2c retail, financial services, utilities, postal services, manufacturing, telecommunications, entertainment and fundraising (www.pythonpredictions.com).

John Elder, PhD
John Elder, PhD

Founder & Chair

John Elder chairs America's most experienced Data Science consultancy. Founded in 1995, Elder Research has offices in Virginia, Maryland, North Carolina and Washington DC. Dr. Elder co-authored 3 award-winning books on analytics, was a discoverer of ensemble methods, chairs international conferences, and is a popular keynote speaker. John is occasionally an Adjunct Professor of Systems Engineering at the University of Virginia, and was named by President Bush to serve 5 years on a panel to guide technology for national security.

John Elder, PhD is speaker of the following session:

Miguel Fierro, PhD
Miguel Fierro, PhD

Data Science and AI

Miguel González-Fierro is a Data Scientist at Microsoft UK, where his job consists of helping customers leverage their processes using Big Data and Machine Learning. Previously, he was CEO and founder of Samsamia Technologies, a company that created a visual search engine for fashion items allowing users to find products using images instead of words, and founder of the Robotics Society of Universidad Carlos III, which developed different projects related to UAVs, mobile robots, small humanoids competitions, and 3D printers. Miguel also worked as a robotics scientist at Universidad Carlos III of Madrid and King’s College London, where his research focused on learning from demonstration, reinforcement learning, computer vision, and dynamic control of humanoid robots. He holds a BSc and MSc in Electrical Engineering and an MSc and PhD in robotics. For more information about Miguel you can visit his website.

Miguel Fierro, PhD is speaker of the following session:

Grzegorz Gawron
Grzegorz Gawron

Head of Data Science

Grzegorz Gawron is a lead software engineer/manager with interests in advanced analytics and a taste for theory. He acts as the Head of Data Science at VirtusLab. Previously doing data engineering at Base CRM. Before that trading systems for banking (PRM). … It all started with a :joy: of having the first Commodore 64 program stored securely on a magnetic tape. He holds an MSc in computer science and an MSc in economics from the University of Warsaw. Interests in data, algorithms, software engineering, distributed systems, machine learning.


Bas Geerdink
Bas Geerdink

Technology Lead

Bas Geerdink is responsible for the fast data systems that process and analyze streaming data at ING. He has a background in software development, design, and architecture with broad experience from C++ to Prolog to Scala. He studied artificial intelligence and informatics and has published research on reference architectures for big data solutions.

Vikram Godse
Vikram Godse

Solution Architect

João Guichard
João Guichard

Chief Science Officer

João is Chief Science Officer at Inovretail, specializing in applying quantitative methods within the Retail Industry but also working over the past ten years in sectors such as Manufacturing, Healthcare and Pharmaceuticals. He is a frequent presenter on the topic of Applied Artificial Intelligence.

João Guichard is speaker of the following session:

Yike Guo, Prof
Yike Guo, Prof

Founding Director of Data Science Institute

Imperial College London

Professor Yike Guo has been the Founding Director of Data Science Institute, Imperial College London since April 2014.

Professor Guo lectured at Imperial College London from 1997 and become professor in computing science in the Department of Computing, Imperial College in 2002.  He is a world-renowned researcher in the area of big data analysis with the broad experiences of applying the data mining and machine learning technology for scientific applications, especially in the areas of engineering and medicine. In the last 20 years, he managed research projects as PI or Co-PI with total funding of £130 million (with £35m as Principal Investigator) with significant social and economic impacts. In last 17 years, he has been leading two companies, InforSense and IDBS by translating his technology achievements into successful products. He was the Chief Executive Officer of Inforsense, a spinout company of ICL he established from 1999 to 2009 and Chief Innovation Officer of IDBS, after its acquisition of Inforsense in 2009.  The products Professor Guo has been leading to develop have more than 50000 users worldwide.  

He is a Fellow of Royal Academy of Engineering, Fellow of Academy of Europe and a Fellow of British Computer Society.

Berlinda Hermsen
Berlinda Hermsen

Data Scientist

Dr. Berlinda Hermsen is a data scientists at a Dutch insurance company of about 300 employees. She has a a background in Behavioural Science and 10+ years of experience in predictive analytics and machine learning. She focusses on combining analytics with explaining human behaviour and making it work for business challenges. 

Berlinda Hermsen is speaker of the following session:

Gabriel Hughes, PhD
Gabriel Hughes, PhD

CEO and Founder

Gabriel is the CEO and founder of Metageni, designing algorithms for customer journey optimisation and data driven decision making. With over 20 years experience in quantitative analytics research, Gabriel believes we are at a turning point where intelligent analytical systems can unlock the full value of big data.

Gabriel was previously Head of Attribution at Google (6 years), where he was instrumental in the development of new marketing attribution features for Google Analytics and enterprise platforms. He went on to become VP of Analytics at Elsevier, the world’s largest science publisher. He is now the CEO of Metageni, a company he founded to design algorithms for customer journey optimisation and data driven decision makin

George Iordanescu, PhD
George Iordanescu, PhD

Algorithm Specialist

Dr. George Iordanescu is a researcher in the Algorithms and Data Science Group at Microsoft, where he develops AI solutions using deep learning, computer vision, and multivariate time series forecasting. He received his PhD in EE from “Politehnica” University in Bucharest, Romania, before training as a post-doctoral fellow in computer assisted detection at www.nih.gov .

 

George Iordanescu, PhD is speaker of the following session:

Abhishek Joshi ‘AJ’
Abhishek Joshi ‘AJ’

Senior Director

Abhishek Joshi ‘AJ’ is a Sr. Director in Visa’s consulting & analytics group. He is responsible for helping financial institutions with improving growth and profitability through advanced analytics techniques. AJ has diverse experience in employing analytics to solve business problems across multiple industries – Manufacturing & Engineering, Financial Services and Telecom. 

Abhishek Joshi ‘AJ’ is speaker of the following session:

Norbert Kraft
Norbert Kraft

Research & Technology

Norbert Kraft is a senior researcher at Nokia Bell Labs, where he works to apply Big Data processing, data mining and artificial intelligence to industrial use cases in the telecommunication area.

Norbert Kraft is speaker of the following sessions:

Joey Marburger
Joey Marburger

Director of Product

Joey Marburger was labeled as The Washington Post's punk rock star by Digiday for the work he's accomplished as Director of Product. During his time at The Post, there has been immense growth which Columbia Journalism Review called a 'revolution.' Most recently, Fast Company placed him at number 13 on their Most Creative People in Business 2017 list.
Marburger leads a team of product designers and managers overseeing the development and design of digital products such as washingtonpost.com, Android and iOS apps, distributed news, and a variety of other platforms. He has been at The Post for more than eight years, moving from Mobile Design Director to Director of Digital Products and Design to his current role. He has also worked at Gannett and the Indianapolis Star.
He lives in Northeast D.C. with his wife, Cas, the social media manager for the Truth Initiative Foundation, and their black Labrador retriever, Walt.

Joey Marburger is speaker of the following session:

Andreas Merentitis
Andreas Merentitis

Head of Applied Data Science

Dr. Andreas Merentitis is head of applied data science at OLX, a global leader in online classifieds and a division of Naspers (Africa's largest listed company). Before joining OLX, he was a senior data scientist at Zalando. Andreas has more than 30 publications in the thematic areas of machine learning and was awarded an IEEE Certificate of Appreciation. He is a prize winner with a master ranking in Kaggle.

Andreas Merentitis is speaker of the following session:

Dirk Nachbar
Dirk Nachbar

Data Scientist: Solutions Specialist

Dirk Nachbar is Data Scientist at Google. He specialises in media effectiveness and ML. He has experience across marketing analytics, in the past he worked for Nielsen, dunnhumby, Omnicom and a Fintech startup. 

Dirk Nachbar is speaker of the following session:

Alessandro Negro, PhD
Alessandro Negro, PhD

Chief Scientist

Dr. Negro is the main author of the first recommendation engine ever built on the graph database Neo4j and is the author of the upcoming Manning book: Graph-Powered Machine Learning. He specialises in recommendation engines, graph-aided search, and NLP and has recently built an application using Neo4j and Elasticsearch aimed at personalising search results, utilizing several machine learning algorithms, natural language processing and ontology hierarchy.

Alessandro Negro, PhD is speaker of the following session:

Antal Nusselder
Antal Nusselder

Data Scientist

Antal Nusselder is a data scientist with a background in social psychology. He has 10+ years of experience in predictive analytics, machine learning, analytics propaganda and keeping his work fun at a Dutch insurance company of about 300 employees.

Bohdan Pavlyshenko, PhD
Bohdan Pavlyshenko, PhD

Data Scientist

Bohdan combines academic theories and practical approaches in the data science area. He is a Data Scientist at SoftServe company and an associate professor (PhD) of Electronics and Computer Technologies Faculty at Lviv National University (Ukraine) and has more than 50 scientific publications. His current scientific interest lies in the area of quantitative linguistics, machine learning, predictive analytics, computer vision, social network mining, business intelligence, time series analytics, numeric modelling, risk assessment, reliability theory, financial modelling. He has practical experience in retail and supply chain analytics, customer’s behavior analytics, fraud detection. In predictive analytics models, he combines machine learning and Bayesian inference that is an effective approach for forecasting and risk assessment in the business processes with non-Gaussian statistics. He works on the state-of-the-art predictive analytics solutions, taking part in Kaggle competitions where he has a Master degree and 3 gold medals for top positions in leaderboards. As a teammate, he won one Kaggle competition (“Grupo Bimbo Inventory Demand”) among nearly two thousand teams where he and his team proposed the best solution for sales forecasting in the chain of nearly 800 thousand stores.

Bohdan Pavlyshenko, PhD is speaker of the following session:

Silvan Rath
Silvan Rath

Founder

The Berlin-born CEO has worked for American technology disruptors since 2006, including Cisco Systems, Comscore and eBay. He has establish multichannel strategies with the world’s largest retail groups and brands, and, at eBay, he built a new business unit helping classical retailers navigate eBay's changed landscape. Silvan founded predict.io, an AI start-up, in 2014.

David Stephenson, PhD
David Stephenson, PhD

Author and Founder

Dr. David Stephenson is an independent consultant in the field of data science and big data analytics and author of the forthcoming Pearson publication, “Big Data Demystified:  How to make better business decisions”. He has led global analytics programs for companies such as eBay, Axel Springer and Coolblue (a skyrocketing ecommerce player in the Netherlands) and has worked extensively in insurance, capital markets, and financial risk management. He has also served as an expert advisor to top-tier investment, private equity and management consulting firms.

David completed his PhD at Cornell University and was subsequently Professor at the University of Pennsylvania, teaching applied analytics to graduate students in the engineering and Wharton business schools.

David is currently based in Amsterdam.

David Stephenson, PhD is speaker of the following session:

Mike Tamir
Mike Tamir

Head of Data Science, Advanced Technologies Group

Mike serves as Head of Data Science at Uber ATG, UC Berkeley Data Science faculty, and head of Skymind Labs the Machine Learning research lab affiliated with DeepLearning4J.  He has led teams of Data Scientists in the bay area as Chief Data Scientist for InterTrust, Director of Data Sciences for MetaScale/Sears, and CSO for Galvanize where he founded the galvanizeU-UNH accredited Masters of Science in Data Science degree and oversaw the company's transformation from co-working space to Data Science organization.  Mike began his career in academia serving as a mathematics teaching fellow for Columbia University before teaching at the University of Pittsburgh. His early research focused on developing the epsilon-anchor methodology for resolving both an inconsistency he highlighted in the dynamics of Einstein’s general relativity theory and the convergence of “large N” Monte Carlo simulations in Statistical Mechanics’ universality models of criticality phenomena.

Mike Tamir is speaker of the following session:

Saúl Vargas Sandoval, PhD
Saúl Vargas Sandoval, PhD

Senior Data Scientist

Dr Saúl Vargas Sandoval is a Senior Data Scientist in ASOS, the U.K.’s largest online-only fashion retailer. His current work focuses on designing and adapting recommendation algorithms to help customers discover clothes. Saúl has a PhD from the Autonomous University of Madrid (Spain) on the topic of novelty and diversity in recommender systems, and has previously applied his skills in both academia (University of Glasgow) and industry (Mendeley).

Saúl Vargas Sandoval, PhD is speaker of the following session:

Phil Winters
Phil Winters

Author and Thought Leader

Phil Winters is known internationally as The Father of Customer Intelligence. An independent business advisor, author,  keynote lecturer and workshop leader with 35+ years' experience working with some 300 companies, he focuses on Customer Intelligence and championing the customer perspective to help organizations raise customer value through outstanding customer experience.

Emre Yayıcı
Emre Yayıcı

Managing Partner

Emre is co-founder and managing partner of Analytics Center, a thought leadership, knowledge & expertise center with a clear mission for supporting the entire eco-system with new and disruptive technologies around Big Data, Advanced Analytics and Artificial Intelligence and more importantly their business applications via trainings, advisory and outsourcing services. He is also co-founder of Persona.tech, a machine learning research start-up curating collection of ML algorithms and ML-operationalization technologies at a vertical: (generative) models of how people act. Emre has a solid background in technology and management consulting in Finance and Telecommunication sectors with a special focus on digital transformation. Prior to co-founding Analytics Center & Persona.tech, Emre held managerial positions at Accenture and Peppers & Rogers Group.

Hector Yee
Hector Yee

Team Lead

Hector Leads a team at Google AI: Healthcare (formerly a part of Google Brain) researching the applications of AI on Medical Waveforms. His other Google projects include image search ranking, perception for the self-driving car, video content analysis and Youtube’s Emmy award winning personalized video recommendation system.

Hector Yee is speaker of the following session:

David Zdravkovic, PhD
David Zdravkovic, PhD

Head of Analytics

David Zdravkovic PhD is the Head of Analytics for OC&C Strategy Consultants and is on the Advisory Board at Imperial College for Business Analytics. Follwoing his PhD and a post-doc in computational physics at Imperial College, he has spent over 16 years in strategy consulting and the Big Data arena. He advises clients across industries on both analytics strategy as well as how to apply advanced analytics for maximum commercial benefit.

Email Innovations Summit Speakers

Kate Barrett
Kate Barrett

CEO & Founder

Kate Barrett is the founder of eFocus Marketing (formally known as Shine a Light Media) and The Email Marketing Academy, providing specialist email marketing consultancy, management and training services to companies around the world.

With a proven track record and over 12 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, to target subscribers with the right message, sent to the right person, at the right time, implement, manage and optimise those campaigns, as well as solve complex email marketing issues including deliverability challenges. 

Some of the companies she has worked with or trained include Nissan, Marks & Spencer, Argos, Nissan, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas among many others.

Having been an elected member of the DMA Email Council for 3 years, regularly speaking at events, blogging, being a contributor to Smart Insights and a trainer for the IDM, Kate is always up to date with the latest email marketing news, trends and techniques to feed her passion for the industry. 

Kate is the author of the soon to be published book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’ (published 2018).

Katy Bennett
Katy Bennett

Director UK&I

Katy Bennett is a seasoned sales leader of great passion. She brings to Tinyclues her 18 years’ experience working with organizations to understand their customers and implement automated, data-driven customer engagement solutions.  She has deep knowledge of the UK marketing industry and of the challenges faced by marketers in often crowded consumer markets. She joins Tinyclues from Mapp Digital, where she led the UK sales team. Previous appointments also include sales and management roles with Teradata, Webtrends and eCircle.

Pierluigi Bosco
Pierluigi Bosco

Global CRM Channel Manager

With over 10 years’ experience in the data driven marketing business, Pierluigi has gained extensive know-how in development and implementation of CRM & Loyalty programmes across local and global organisations. In his current role as Senior CRM Channel Manager at Shell, Pierluigi works with 23 markets across the globe to deploy award-winning CRM programmes and support Shell’s customer focused agenda by deepening customers’ engagement and deliver long-term sustainable business growth.

Pierluigi graduated from Federico II University in Naples (Italy) in 2006 with an Economics degree. After an early career in Consulting, International Trade Organisations and some Entrepreneurial activities in Italy and Canada; he finally joined Shell as CRM manager for Italian market in 2009. Pierluigi is currently based in London, UK.

Pierluigi Bosco is speaker of the following session:

Dave Chaffey
Dave Chaffey

Director Marketing

Dr Dave Chaffey (https://www.linkedin.com/in/davechaffey/) is co-founder and Content Director of Smart Insights (www.smartinsights.com/about-dave-chaffey/), an online publisher and consultancy with customers in more than 100 countries. Smart Insights help their members improve their digital marketing skills and businesses improve their Return on Digital Marketing via access to their educational platform offering best practices templates, guides, market insights and elearning. Dave is creator of the Smart Insights RACE marketing planning system and author of 5 bestselling books on digital marketing including Digital Marketing: Strategy, Implementation and Practice. Known for his advice on digital trends, innovation and best practice, he has been recognised by the Chartered Institute of Marketing as one of 50 marketing 'gurus' worldwide who have shaped the future of Marketing. 

Dave Chaffey is speaker of the following session:

Stuart Clark
Stuart Clark

Head of Copy

Stuart is Head of Copy at Red C, an integrated agency specialising in marketing that moves people – to click, to call, to read, to buy. Red C has run award-winning eCRM campaigns for brands including Eurostar, Manchester City Football Club and Swinton Insurance, providing strategy, creative, distribution – and results.

Stuart Clark is speaker of the following session:

Richard Fullerton
Richard Fullerton

CRM & Referral Sales Lead

Richard leads the CRM team as well as the original (and so he likes to think, the best) giffgaff sales channel - Member-Get-Member. With marketing experience across the Telefónica group, he is now ensuring giffgaff continue to talk to, listen to and grow their member base in the uniquely giffgaff way.  

Richard Fullerton is speaker of the following session:

Marcus Gearey
Marcus Gearey

Analytics Manager

Marcus manages the EMEA Analytics division at Zeta Global, a customer lifecycle management company and ESP helping clients make sense of their email marketing through extensive reporting and analytics.

He has a special affinity with data having had a range of jobs in the sector including Database Management, Master Data and Solutions Architecture working with everyone from FMCGs to banks, technology companies, charities, utilities and the retail sector.

Marcus is also a member of the DMA’s email council and was elected Chairman of its Research Hub, responsible for corralling the portfolio of email reporting the DMA publishes each year since 2015. 

Marcus Gearey is speaker of the following session:

Matt Hayes
Matt Hayes

CEO & Co-Founder

Matt Hayes is the Co-Founder and CEO of Kickdynamic, an open time technology that enables brands to automate and personalize their email with engaging and relevant content. Matt is an email expert with over 12 years experience managing email and marketing campaigns globally.

Matt Hayes is speaker of the following session:

Steve Henderson
Steve Henderson

Head of Email Deliverability

Steve is an innovator in email delivery technology. With a background of over 15 years in software and database development, he has spent the last decade specialising in email marketing solutions.

At Emarsys, Steve manages the global deliverability teams. He is a member of the DMA Email Council and has, since 2012, consulted on the council's Legal and Best Practice hub. Steve has also co-authored the DMA Email Metrics and Email Deliverability industry best practice guides.
Steve is a frequent contributor to digital marketing trends on social media and was recently recognised as a 2015 Litmus email marketing thought leader in the area of deliverability and privacy.
He holds a BSc in Economics and Statistics from the University of St Andrews and belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe) and CIPT (Certified Institute of Privacy Technologists).

Steve Henderson is speaker of the following session:

Chris Insall
Chris Insall

Customer Communications Manager

Chris is the Customer Communications Manager at Virgin Holidays with a strong background in CRM and Customer Experience gained across the publishing and package holiday industries. With over 10 years’ experience in Email Marketing, Analytics, and Customer Relationship Management. Chris is passionate about enhancing the customer experience and has most recently led the overhaul of the Virgin Holidays Pre Departure customer journey.

Rich Lallo
Rich Lallo

Head of Digital Marketing

Rich specialises in the digital customer journey and wider CRM with broad experience across the retail, FMCG and retail sectors. Rich joined Holland and Barrett in 2016 and is a key stakeholder in their digital transformation. His team’s role is to deliver a seamless customer experience across all touchpoints, maximise the digital channel performance and develop a best in class customer loyalty programme. He has experience of working across European, Asian and US markets.

Catherine Loftus
Catherine Loftus

Senior CRM & Product Marketing Manager

Catherine joined TrustedHousesitters in April 2016 and now heads up the CRM, communications, and product marketing strategy as Senior Marketing Manager.

She regularly shares her insight and passion for CRM as a speaker on the international stage and has written for well-known email best practice guides.

Before joining TrustedHousesitters, Catherine gained experience working for start-ups and multinational brands and holds both a bachelors degree and a professional diploma in Marketing.

Catherine Loftus is speaker of the following session:

Jacques Prothon
Jacques Prothon

Founder & CEO

Jacques is the founder and CEO of ODICCI, an interactive marketing platform that enables brands to create engaging customer experiences for data capture and data enrichment. Jacques has over 10 years experience in marketing automation. As a recognised expert, Jacques, is an elected member of the DMA Responsible Marketing Committee, working on a sustainable future for the industry by promoting responsible marketing as a driver for business growth.

Jacques Prothon is speaker of the following session:

Elliot Ross
Elliot Ross

Co-Founder

Elliot Ross is passionate about pushing email design to provide the best experience possible for audiences. He founded ActionRocket, the creative studio for email, and co-founded Taxi for Email, a platform that helps marketers make great email campaigns. 

He specialises in creative strategy, design and development that works in the inbox. Over 12 years he's designed award winning campaigns for brands including London 2012, BBC, IKEA, British Airways and Sky. 

He speaks on email design at conferences for Litmus, eBay and IBM, authors the Make Awesome Email blog and co-hosts Email–The Podcast. His sense of Britishness precludes him from calling himself a "thought leader", but other people have.

Elliot Ross is speaker of the following session:

Philip Storey
Philip Storey

CEO

Philip Storey is an email marketing consultant and specialist based in the UK. He heads up the strategic consulting team at Enchant Agency London. Philip has worked as a trusted advisor with hundreds of brands throughout his 15-year career across all industries and geographies worldwide. 

Philip Storey is speaker of the following session:

Jenna Tiffany
Jenna Tiffany

Founder & Strategy Director

Jenna Tiffany is Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and elected Fellow of the IDM with over ten years’ marketing experience across both B2B and B2C. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on digital and email marketing strategy.

As a recognised expert, Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across Europe. Jenna regularly gets interviewed for her thoughts on the latest trends in email marketing and recently authored Smart Insights guide to creating a successful welcome email journey.

Jenna is 2018's Chair for the Digital Growth Unleashed and Email Innovation Summit London events. 

Jenna Tiffany is speaker of the following sessions:

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