London, 20-21 October, 2020

Speakers

Data Driven Business London
etc.venues, 200 Aldersgate, 16-17 October, 2019


Digital Growth Unleashed

Els Aerts
Els Aerts

Co-founder and Managing Partner

As the co-founder of AGConsult, a Belgium-based usability and conversion optimization company, Els has been creating better online experiences based on user research since 2001.

She’s an advocate for qualitative user research and moderated user testing in particular. She loves helping companies to understand their customers better. Because a happy customer is a returning customer.

Els has moderated over 3.500 user tests for companies such as AtlasCopco, Orange, Daikin and Bridgestone.

Els Aerts is speaker of the following session:

Jono Alderson
Jono Alderson

Special Ops

Jono is a digital strategist, marketing technologist and full-stack developer with nearly two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more.

He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets.

Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.

John Campbell
John Campbell

MD and Co-Founder

John founded Rabbit & Pork as the fourth agency and Voice Experience arm of TIPi Group. John has developed and launched several Google Actions and Skills, presented at several voice events around the UK, spoken on the VUX podcast and authored multiple whitepapers.
John has 12 years of experience in digital marketing. Beginning his career at Just Search, working with brands such as Sports Direct, Total PDA and Furniture Today, by 2009, John had moved to Amaze in the role of SEO Campaign Manager working on international brands such as Dyson, Lexus, Henri Lloyd and ODEON. John later moved to STEAK as an SEO Account Manager progressing to the role of Group Account Manager, heading up a team working on Enterprise Rent-A-Car, LV= and Eurostar. In 2015 John moved to ZenithOptimedia / Performics as an SEO Account Director for NatWest and Toyota.
John was recruited as Head of SEO at ROAST, TIPi Group’s founding agency, four years ago, to define its SEO offering, grow and manage the output of the team and improve the departments suite of SEO technology. It was at ROAST John started to develop a voice proposition, first around the optimisation of website content for voice and then in the creation of Google Actions and Alexa Skills.

Aiden Carroll
Aiden Carroll

Co-Founder

A nice guy, who talks too much, has a borderline marketing addiction, and lives in airports. He’s worked with loads of brands, mainly globally, in shaping and delivering their digital and advertising strategies – not to neglect making sure those strategies stick, with a ton of up skilling. To date, he’s been involved in campaigns producing 20+ awards, from the Cannes Lions to the Webbys - he currently judges both. He’s also also taught 65,000 people, across 80 countries.

He loves events and broadcast media. Likely to be online somewhere in the world at all times, doing something of that sort. Would really like to be a talk show host, ideally, if this whole internet thing doesn’t work out. Fair to say he’s also been involved in some seriously catastrophic failures along the way, you know what they say about omelettes.

He’s currently spending a great deal of time nurturing the marketing needs of a variety of brands, as co-founder of The Coloring In Department, a Xoogler of the education variety, as part of a crack team of General Assembly tech folk, and as a presenting & training gun for hire. He definitely doesn’t work for an agency, but can be found in their company often enough. He will absolutely never wear a suit.

Most importantly, he loves what he does, and anyone who tells you different is a damn liar, and definitely can’t be trusted.

Laura Crimmons
Laura Crimmons

Founder

Laura is the Founder of Silverthorn, a PR, Social & Content agency that sparks conversations and engagement to get brands talked about in all the right places. 

She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2018 and 2017 50 Women in Digital Under 30 and was shortlisted for the CIPR’s Outstanding Young Communicator 2017.

Laura has led campaigns  that have gained coverage by top international publishers such as BBC, Mashable, Daily Mail and many more.

Laura is a regular trainer and speaker at industry events such as PRmoment, INBOUND2017, Learn Inbound, UnGagged Vegas, Yoastcon, SMX München and BrightonSEO, where she has delivered the link building/Digital PR training since 2013.

Laura Crimmons is speaker of the following session:

Laura Crimmons is moderator of the following sessions:

Glenn Fisher
Glenn Fisher

Founder

Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a huge international financial publisher. In 2018, having helped launch and grow Agora Financial in the UK, he began to write copy on a freelance basis and focus on coaching aspiring copywriters. He now lives happily with his partner Ruth and dog Pablo on the east coast of England.

Glenn Fisher is speaker of the following session:

Rand Fishkin
Rand Fishkin

Founder

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on TwitterPocketFacebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in NewsweekThe Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.

Rand Fishkin is speaker of the following session:

Karl Gilis
Karl Gilis

Co-founder

Karl is number three on the list of most influential conversion experts in the world. He’s the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts, because he’s tired of all the opinions and gut feelings in the web business. The last few years he’s been obsessed with AB-testing. Mainly because it allows him to see the impact of changes he proposes based on research. But AB-testing also made Karl humble again. Because he noticed that best practices don’t always work. And that his great ideas and solutions sometimes utterly fail. Karl teaches at several university colleges in Belgium and speaks at conferences all over the world. He’s also known as the ‘conversion comedian’. He works for clients such as Suzuki, Thomas Cook, Tui, Shell and Daikin.

Karl Gilis is speaker of the following session:

Bartosz Góralewicz
Bartosz Góralewicz

CEO

Bartosz Góralewicz is the CEO at Onely, an SEO agency that specializes in preventing and curing technical SEO issues for businesses of all sizes, including renowned international corporations. He is passionate about sharing his expertise and frequently publishes thorough case studies. In his off time, he enjoys spending time with his wife and two young baby girls.

Bartosz Góralewicz is speaker of the following session:

Martin A. Greif
Martin A. Greif

President

Martin Greif is an entrepreneur, software executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners, where he is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners' broad customer base.

Martin joined SiteTuners in 2013, following a 10-year stint as President of PrivacyPartners, a company he founded in 2003. Over the course of his career, he has served in executive-level sales and marketing roles at COMTEX News Network, Microsystems Technology, INSO Corporation, CompuServe and Cullinet Software. He currently serves on the Board of Directors for DocuVantage Corporation, and is a former board member of both the Association for Information and Image Management and ObjectWorld Corporation.

Martin A. Greif is speaker of the following session:

Bastian Grimm
Bastian Grimm

Director Organic Search

Bastian Grimm is the Director of Organic Search at Peak Ace and a renowned expert in large-scale, international SEO – managing sites of almost any size in highly competitive industries. 

Always eager to expand his knowledge, with more than 15 years’ experience in online marketing, technical and global SEO, Bastian currently oversees Peak Ace’s search engine optimisation as well as content marketing initiatives. 

Striving for efficiency is one of Bastian Grimm’s key guiding principles. It has shaped his entire career. His belief that understanding a target market means not only getting to grips with the language, but also the culture, has held him in good stead. Bastian leads a thriving team of expert native speakers, able to serve clients in 20+ languages, and the results speak for themselves.

A full-service performance marketing agency with a focus on “all things search,” Peak Ace has a flair for over-achieving. Having been named a FOCUS growth champion for multiple years in a row, as well as scooping up trophies at both the European Search and Drum Search Awards, Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and going to bed with inbox zero.

Bastian Grimm is speaker of the following session:

Duncan Heath
Duncan Heath

Strategy Director

Duncan is a digital marketing trainer, conference speaker, author and consultant, specialising in the subjects of UX and conversion rate optimisation. He’s helped build optimisation programmes for international brands such as The Open University, Vodafone Australia and John Lewis Finance

He believes that good UX and CRO is pretty simple – understand your audience, test with a robust methodology and challenge your presumptions and ego every step of the way.

Duncan Heath is speaker of the following session:

Andi Jarvis
Andi Jarvis

Founder & Strategy Director

Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy agency based in Belfast and Liverpool. Eximo Marketing helps companies find more customers by creating effective marketing strategies, fixing under-performing parts of their campaigns, and providing training to educate and engage their teams.

Originally from Bradford, Andi has worked with brands like Budweiser, Hallmark and Expedia and a number of renewable energy companies to develop and implement effective marketing strategies.

He holds an MSc in Marketing from Ulster University and also runs Eximo & Friends, a fundraising partnership with Barnardo's,  which partners marketing experts with small businesses in to raise money return for a donation to a local refugee charity. 

You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby league, cricket and why boxing is better than UFC. 

You can find Eximo Marketing on TwitterFacebook and Instagram and Andi is on Twitter and LinkedIn.

Andi Jarvis is speaker of the following session:

Come Join Us!
Come Join Us!

Come Join Us! is speaker of the following session:

Bethany Joy
Bethany Joy

Brand voice crafter and wordsmith extraordinaire

A brand voice crafter and wordsmith extraordinaire, Beth helps passionate people with big ideas find the words they need to get got!

She began her working life in charity communications more than a decade ago, before moving on to brand consultancy and then copywriting for a creative agency.

Beth now puts bread (and bacon, always bacon) on the table by helping organisations find a writing style and voice that truly shows the passion and personality of their business, as well as creating gettable and irresistible copy for their marketing materials.

She also shares her expertise and enthusiasm far and wide, regularly speaking at conferences and meetups across the UK and Europe.

You can check her out at bethanyjoy.org

Bethany Joy is speaker of the following session:

Jorden Lentze
Jorden Lentze

Product Manager

Jorden Lentze joined Booking,com in May 2017 as a Product Manager for Partner CSP Reduction team. This team focuses on helping new apartment owners find answers to their questions faster and thereby reduce their need to call our Customer Service Center.

Before that he worked at Google and ABN AMRO Bank on Conversion Rate Optimization. He did his first a/b test in 2008 using Google Website Optimizer.

Jorden Lentze is speaker of the following session:

Matthew Lerner
Matthew Lerner

Founder & CEO

Matt Lerner developed and led 500 Startups "Distro Dojo” growth accelerator in Europe, which helped 35 startups achieve average annual YoY growth of 250%, and had a founder “likely to recommend” score of 96%. He then launched Startup Core Strengths to offer that “dojo mojo” to startups across Europe. Before 500 Startups, he spent 15 years building and running growth teams in the US at PayPal, and three less famous silicon-valley startups. Matt lectures on startup marketing at Imperial College and Stanford Business School.

Matthew Lerner is speaker of the following session:

Matthew Lerner is moderator of the following session:

Judith Lewis
Judith Lewis

Founder

Judith is a renowned writer, trainer, blogger and a digital and media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment.

She is a regular speaker around the world on SEO, content strategy, link building, PPC, and digital strategy, co-hosts a weekly marketing podcast, is a contributor to the Huffington Post, and has been recognised by her peers as one of the most influential people in the UK digital industry.

Judith judges industry leading awards MENA, EU, US, Australian, Nordic, and UK Search Awards, and has every year since their inception. She has worked with market-leading global businesses including Google, Orange, COI, NatWest/RBS, National Gallery, CIPD, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , TotalJobs, Virgin.com, Virgin Startup & more.

She has over 20 years of experience, predating Google in her entry into the market and now runs her own consultancy. She has worked at Centaur Publishing, i-level, & Beyond before setting up her own consultancy. Judith also blogs about chocolate, helps with London Girl Geek Dinners, was a founding Modern Muse, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and is currently updating the large foundational Guide to SEO.

Find out more: http://www.decabbit.com/

Judith Lewis is speaker of the following session:

Russell McAthy
Russell McAthy

CEO & Founder

Russell is a marketing data guy - having consulted or worked with some of the worlds largest brands he now is building the future of marketing tech whilst continuing his passions to change the way data is used my organisations all over the globe. Having run in-house, agencies, consultancies and his own tech businesses Russell has experience from working with startups to global enterprises. Russell often is a keynote speaker at conferences on marketing data and welcomes to Q&A style format to break open the discussion.

Stuart McMillan
Stuart McMillan

Head of Multichannel

Stuart has worked for Schuh for five years; his job description includes responsibility for site performance and the quality of the conversion across all devices and being the champion for the multichannel, connected customer. Prior to this role, he was a senior web developer in the fashion industry, and brings a detailed technical appreciation to the Schuh ecommerce department. His aim is to help the ecommerce team to create the definitive ecommerce experience in the UK footwear sector.

He pays close attention to the user experience, customer experience, SEO, accessibility, site speed and multi-device, multi-session retail.

Cate Murden
Cate Murden

Founder

Cate is the Founder of PUSH, a business consultancy that helps people, teams and companies work better.

Having been signed off with stress after 16 years working in advertising, Cate had a choice: go back to the safe corporate-world that she had known or genuinely take the opportunity to make a difference. She made the first step, created PUSH and has never looked back. The rest, as they say, is history and it’s this experience and determination that she shares and inspires her audiences with.

Cate Murden is speaker of the following session:

Bernardo Nunes
Bernardo Nunes

Head of Science

Bernardo is an enthusiast of the combination of behavioural science, data analytics, and digital channels to predict consumer behaviour. He is ranked as one of the top 40 influential behavioural explorers in Europe. With more than 10 years of experience, he has been helping companies and regulatory bodies get insights from their data and transform ideas into empirically-informed decisions.

Bernardo Nunes is speaker of the following session:

Daniel Saunders
Daniel Saunders

Senior Solutions Manager

Dan has worked in marketing for 16 years. Within Blueclaw Dan works closely with the directors and heads of service to identify new business opportunities. Generating quality leads, following these up and consistently obtaining a high conversion rates. Alongside this Dan has worked on his own ecommerce and Amazon store promoting other products & services where appropriate and generating referral leads. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage has really helped working alongside Directors in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop
a competitive advantage through local networking all this with a Master of Arts (M.A.) focused in Modern History from University of York.

Daniel Saunders is speaker of the following session:

Aleyda Solis
Aleyda Solis

International SEO Consultant

Aleyda Solis is an International SEO Consultant and founder of boutique SEO consultancy Orainti, speaker at +100 conferences in 20 countries in English and Spanish, author of "SEO, Las Claves Esenciales", host of the YouTube SEO video series, Crawling Mondays; and co-founder of Remoters, a resource site for remote based professionals, organizations and digital nomads. 

Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, interviewed in publications such as The Huffington Post and contributed for Think With Google

Aleyda Solis is speaker of the following session:

Nichola Stott
Nichola Stott

MD & Founder

Nichola is founder and managing director of Erudite, a technical marketing agency who deliver significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.

Nichola Stott is speaker of the following session:

Hannah Thorpe
Hannah Thorpe

Head of SEO Strategy

As Head of SEO Strategy at UK based award-winning digital marketing agency Found, Hannah has over five years of search experience having devised and managed a range of successful online campaigns for such large brands as Twinings, Le Creuset, And So To Bed, M&G and Elsevier. Specialising in combining technical SEO tactics with clever content marketing delivery, Hannah is responsible for leading complex technical strategies through to creating innovative content campaigns that are underpinned by detailed search and audience data to drive positive ROI for her clients.

Hannah Thorpe is speaker of the following session:

Jenna Tiffany
Jenna Tiffany

Founder & Strategy Director

Jenna Tiffany has been recognised in 2019 as one of the top 100 female marketers in the
world. Jenna is the Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.
Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across the world. Jenna regularly gets interviewed for her thoughts on the latest trends regularly contributing to Only Influencers email marketing blog and authored Smart Insights Quick Win Guide: Designing an email welcome journey.

Jenna Tiffany is speaker of the following session:

Jenna Tiffany is moderator of the following session:

Anna Tiplady
Anna Tiplady

Senior Consultant

Anna Tiplady is a Senior Consultant at the CRO agency Conversion.com. Having started in digital marketing 6 years ago, Anna has since specialised in Conversion Rate Optimisation taking on the role of CRO Manager at OMD and now Senior Consultant at Conversion.com. In her current role, Anna leads on optimisation strategy for blue chip clients such as Canon and Dominos. Her focus is on achieving growth for clients by understanding what drives and motivates consumers. This lends itself to the application of behavioural psychology principles in the digital world.

Anna Tiplady is speaker of the following session:

Gerry White
Gerry White

SEO & Analytics Consultant

Gerry has been working in the digital sector for 15+ years, mainly in SEO but often swapping over to work in analytics, strategy, social and more. Having worked on some of the biggest global brands when both agency and freelance his experience covers apps, migrations, international and more. Brands Gerry has worked on include Premier Inn, McDonalds, O2, Childline, Weightwatchers, banks and of course Just Eat which in 2016 was listed as one of the top 100 fastest growing organic sites in the UK.

Gerry White is speaker of the following session:

Marketing Evolution Experience Speakers

Simo Ahava
Simo Ahava

Partner & Co-founder

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

Simo is a partner and co-founder at 8-bit-sheep. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.

Simo Ahava is speaker of the following session:

Roundtables will be announced soon
Roundtables will be announced soon

Roundtables will be announced soon is speaker of the following session:

Mariia Bocheva
Mariia Bocheva

Business Development Executive

Mariia is a Business Development Executive at OWOX BI with 6+ years of experience in marketing and product management. She has managed multiple departments and has worked her way up from the role of support manager. Over the last five years, Mariia has worked with the largest multichannel retailers in the EMEA region and knows their pains and gains. She has spoken at the largest Ukrainian conferences, at MeasureCamp in London, at Superweek in Hungary, at eMetrics in Chicago, at ATD in Israel, and at other conferences around the globe.  

Mariia Bocheva is speaker of the following session:

Brian Clifton
Brian Clifton

International Google Analytics Expert & Best Selling Author

Recognised internationally as a Google Analytics expert, Brian’s best selling books have sold more than 100,000 copies and are used by students and professionals worldwide. As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists. A legacy of that work was the online learning centre and test known as the GAIQ, which for 10 years was the certification for analysts.

Brian has also been a guest lecturer at University College London (MSc, “Web Economics”), Copenhagen University, and the Stockholm School of Economics.

Currently Brian is Director of Data Insights at Search Integration – a company specialising in helping organisations gain in-house “metrics understanding” using Google Analytics in combination with other business intelligence tools. He is the founder of the cloud-based Google Analytics audit tool: Verified Data.

Brian Clifton is speaker of the following session:

Adam Greco
Adam Greco

Senior Partner

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. As one of the founders of the Omniture Consulting group, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. In addition, Mr. Greco was the author of the popular “Inside SiteCatalyst” blog that taught SiteCatalyst customers how to apply SiteCatalyst at their organizations. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular "Omni Man" blog and co-founded the award-winning Beyond Web Analytics podcast. Mr. Greco released the first-ever published book on Adobe SiteCatalyst entitled: The Adobe SiteCatalyst Handbook: An Insider’s Guide.

Adam Greco is speaker of the following session:

Dr. Shorful Islam
Dr. Shorful Islam

Chief Data Scientist

Dr Shorful Islam is Practice Lead for Tribal Data Science and co-founder & Managing Director at Stream Intelligence, a data and analytics consultancy. With knowledge of advanced analytical and statistical techniques, and data technologies, he has helped some of the world’s largest companies build predictive and operational models that answer fundamental business questions.

Prior to founding Stream Intelligence, Shorful was Managing Partner, Data and Insights for Wunderman, Head of Data at DDB UK, and Head of Business Information and Customer Data Strategy at ITV. He has also worked across the NHS and local government.

Dr Shorful started his career as a lecturer after completing his PhD in Psychology, his dissertation focusing on predicting unintentional injuries in children.

Dr. Shorful Islam is speaker of the following session:

Come Join Us!
Come Join Us!

Come Join Us! is speaker of the following session:

Jorden Lentze
Jorden Lentze

Product Manager

Jorden Lentze joined Booking,com in May 2017 as a Product Manager for Partner CSP Reduction team. This team focuses on helping new apartment owners find answers to their questions faster and thereby reduce their need to call our Customer Service Center.

Before that he worked at Google and ABN AMRO Bank on Conversion Rate Optimization. He did his first a/b test in 2008 using Google Website Optimizer.

Jorden Lentze is speaker of the following session:

Arnold Ma
Arnold Ma

Founder

Arnold Ma is the founder of Qumin, a speaker, a writer, a technophile and a leading specialist in Chinese Digital Marketing. The official line is that ‘Qumin delivers creative marketing campaigns based on Chinese consumer behaviours. But over a steamed bun in Camden Town, he’ll tell you that his bigger purpose in life is to ‘Open The World To China’. And his belief is that only Digital can make that happen quickly. You’ll find him on LinkedIn, WeChat, Instagram and 9gag. He still wears flip-flops to work.

Arnold Ma is speaker of the following session:

Phil Pearce
Phil Pearce

Co-founder & Analytics Director

Phil is an independent digital analytics, SEO and PPC consultant based in the UK. Over the past 11 years Phil has been helping clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques. “Fail Fast – Succeed Faster" is the motto behind Phil's approach. Phil is renowned for his in-depth technical skills and the ability to solve business challenges through innovative technological solutions. Prior to going independent, Phil worked for optimisation agency Conversion Works as a Google Analytics and search specialists and several other agencies prior to that. Phil holds a BA in Business Studies from the University of Luton. He is a GAIQ certified as well as holding search marketing certifications from all three main search engines (Google, Yahoo and MSN).

Phil Pearce is speaker of the following session:

Jim Sterne
Jim Sterne

Founder

Jim Sterne, Conference Chair of the Marketing Analytics Summit is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.

Craig Sullivan
Craig Sullivan

CEO

Optimal Visit

Craig has been blending UX, Analytics, AB Testing, Voice of Customer and Conversion Optimisation techniques for over 15 years. He's also been building teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more.
By teaching teams and companies to build and measure products differently, he helps unlock the hidden value and growth in every product. Using these approaches, his clients have found over £2Bn in incremental annual revenue in the last 5 years.
Craig lives in Blackheath, London, with his daughter and an entourage of cats and pug dogs. He likes to relax growing organic vegetables, doing the odd spot of DJing badly and reading hard boiled Crime Fiction. You can find him tweeting as @OptimiseOrDie on everything to do with Numbers, UX and Psychology.

Craig Sullivan is speaker of the following session:

Ian Thomas
Ian Thomas

Chief Data Officer

Ian Thomas is speaker of the following session:

Nick Wilsdon
Nick Wilsdon

Search Product Owner

Nick has worked in digital marketing since 1998. Moving to Russia in 2003 he specialised in multilingual search and broadening his knowledge across digital channels, content and PR. During this time he contributed to the Russian digital startup community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.
Returning to the UK in 2011, Nick then built and led marketing teams at Arena Media, Havas Media Group and the Dentsu Aegis Network. As the technical SEO lead at Vodafone Group since 2014, he has improved online performance and customer experience across 22 international markets.  As an advocate for raising standards in online marketing, Nick judges the UK Search Awards and EU Search Awards. He enjoys speaking at conferences on the topics of mobile/data-first marketing, cross-channel campaigns and technical SEO. Outside work, he enjoys cycling and taking part in Prince’s Trust cycling events.

Nick Wilsdon is speaker of the following session:

Predictive Analytics World Speakers

Roundtables will be announced soon
Roundtables will be announced soon

Information about Roundtables will be announced soon's session will follow soon.

Silky Arora
Silky Arora

Technical Lead

Silky Arora tech-leads the Anti-Abuse team at WhatsApp that is responsible for building machine learning models to detect harmful actors in an end to end encrypted world. She founded, led and grew the team to successfully operationalize their efforts to detect and enforce against child abuse, terrorism, sextortion etc.

As one of the first few engineers who joined WhatsApp right after its acquisition, she led the efforts to serve WhatsApp traffic from Facebook’s massive CDN. Prior to that, she worked in FB’s blob storage team which is responsible for reliably and efficiently storing and serving billions of user photos and videos.

Silky Arora is speaker of the following session:

Mark Belvedere
Mark Belvedere

Head of Global Data Science - Payments

Mark Belvedere has spent the past 15 years exploring the application of math and data analysis to day to day problems. Originally trained as an Engineer and focused on improving manufacturing efficiency and hardware safety, Mark quickly transitioned to a career more focused on the use of data to solve business and policy problems and hasn't looked back. He has done business on every continent and worked in a range of industries including transportation, healthcare, utilities, retail, CPG, and online publishing. Mark currently leads Data Science and Analytics for Uber's Risk and Payments team, where his team is focused on using Uber's rich datasets to enrich products and represent the voice of Uber's customers.

Adam Blum
Adam Blum

CEO

Adam Blum is the CEO of Auger.AI. He has been CTO/CEO/co-founder of various successful startups. He has been adjunct professor at UC Berkeley and Carnegie Mellon University. He published the first applied machine learning book (Neural Networks in C++, Wiley, 1992) and holds several patents.

Juan Pablo Campos
Juan Pablo Campos

Senior Data Scientist

Juan Pablo leads the data science efforts at Group Nine Media -- the no. 1 mobile-first publisher in the U.S and home to category leading brands NowThis, The Dodo, Thrillist, and Seeker. With a deep background in Applied Mathematics and M.A. in Statistics from Columbia University, he strikes the right balance between easy to digest visualizations and computer vision using deep learning. Prior to joining Group Nine, he was a researcher at Columbia University’s Water Center, focusing on modeling rain through Non-Homogeneous Markov chains and deep learning to detect waste disposal facilities from mining activity. He is an active volunteer at DataKind, where he lead a six month project to support StrongMinds, an NGO focused on treating depression in women in Africa. Other experience includes building predictive models for marketing and financial risk. 

Juan Pablo Campos is speaker of the following session:

Davin Crowley-Sweet
Davin Crowley-Sweet

Chief Data Officer

Davin is the Chief Data Officer at Highways England. His career actually started as a professional guitarist in a heavy metal band. A shady manager and some angry associates resulted in the band losing the record deal and leaving Davin pretty clueless on what to do next. A friend offered him a home on the railway with National Rail. Here Davin worked his way up through the sector; from helping migrate data as part of an insourcing initiative, to be being the professional head of GB Mainlines railway system-related data. 
 
In 2017, Davin swapped rail for roads and became Highways England’s first Chief Data Officer at the beginning of the largest investments in roads in a lifetime. Understanding the value of Highways England’s data is critical to making informed investment decisions and delivering better journeys for stakeholders.

Davin Crowley-Sweet is speaker of the following sessions:

Demet Dagdelen
Demet Dagdelen

Principal Data Scientist

Demet is a Principal Data Scientist at Automattic, the company behind WordPress.com, WooCommerce and Jetpack. Her academic background is in media studies, computational social science, and pure mathematics. Demet specialises in network science, building machine learning (ML) pipelines, and running and analysing ML-powered marketing campaigns. Previously, she worked at maven7, where she led a team of data analysts and developers responsible for analysing social media data using techniques borrowed from network science to help marketers plan campaigns. 

Currently, she works on the Marketing Science team and her focus for the past couple of years has been on building Automattic's ML pipeline to generate scalable and reproducible ML models on demand, setting up and analysing experiments, and integrating ML into marketing efforts.

Demet Dagdelen is speaker of the following session:

Stephanie de Wangen
Stephanie de Wangen

Director

Stephanie is a Director of The Up Group, the only digitally-focused search, advisory and networking firm. The company works across the growth curve from VC-backed, PE-owned to listed corporates; spanning high-growth pure plays to offline businesses undergoing digital transformation. The Up Group advises and builds boards and senior leadership teams across all functions and curates and manages an unparalleled, global network of industry leaders through its Digital Masters events programme, allowing the company unique access, influence and insight.

Stephanie is a graduate of Trinity College (USA) and has additional diplomas from Institut d’Etudes Politiques in Paris and Middlebury College in the US. Stephanie has dual American and French citizenship, is a native English, French and Spanish speaker and is proficient in Russian and Portuguese.

Stephanie’s early career was spent working for digital businesses (Excite, AOL and Amazon) in marketing and business development roles. She has been an executive search consultant focused on digital and technology almost her entire career, spanning Korn Ferry, CTPartners and The Up Group where she has been since 2011 and seen the business increase over 70% alone in the last three years.

Stephanie de Wangen is moderator of the following session:

Benoit Descamps
Benoit Descamps

Machine Learning Expert

Dr. Benoit Descamps is a consultant based in the Netherlands. With a research background in quantum computing and simulations, he has been scaling up machine learning models for companies ranging from startups to large multi-nationals. Benoit’s main interests are currently in harnessing clickstream for e-commerce sites.

Benoit Descamps is speaker of the following session:

Richard Downes
Richard Downes

Analytics, Data Science and Machine Learning Recruitment Specialist

Richard has over eighteen years of experience as a Recruitment professional/Headhunter. As the Managing Director of Stirling Global, he supports employers in Europe and the United States concerning their hiring of Advanced Analytics/Data Science and Machine Learning professionals.

Richard also offers consulting services to his clients concerning their employer branding, technical talent retention and is most passionate when speaking to companies and hiring managers about how best to communicate and engage with the kind of experienced technical professionals that they want to hire.

Richard Downes is speaker of the following session:

Dr. John Elder
Dr. John Elder

Founder & Chair

John Elder chairs America’s most experienced Data Science consultancy. Founded in 1995, Elder Research has offices in Virginia, Maryland, North Carolina, Washington DC, and London. Dr. Elder co-authored 3 award-winning books on analytics, was a discoverer of ensemble methods, chairs international conferences, and is a popular keynote speaker. John is occasionally an Adjunct Professor of Systems Engineering at the University of Virginia.

Dr. John Elder is speaker of the following session:

Hassan ElHabbak
Hassan ElHabbak

Senior Data Scientist

With a background in computer science and robotics engineering, Hassan focused on innovation in the technology space. Founded two companies that focused on innovation in computer vision research and development, and game development. Now with a focus on the advancement of Artificial Intelligence and its applications on e-commerce. Hassan leads a team of data scientists with the dual role of a product owner and data-scientist. The duality allows the perspective of not only building the AI algorithms but also understanding how to scale and integrate with the business.

David Ellis
David Ellis

Managing Director

David is the founder and Managing Director of Station10, a digital data science consultancy based in London, UK. Started in 2011, Station10 now employs a team of 21 people with experience working with dozens of clients across sectors spanning from retail and travel to finance and insurance. He has delivered proven results for over 40 clients including Tesco, Ted Baker, Legal & General, Boehringer Ingelheim, TUI and Virgin Atlantic. David has 20 years’ experience in proving ROI in digital channels and understanding how visitors behave on websites and how to use this information to drive business performance.

David Ellis is speaker of the following session:

Michelle Gregory
Michelle Gregory

SVP of Data Science

Michelle Gregory has been a data science and AI leader for over 20 years. While she has worked in academic and research positions, her passion lies in operationalizing  NLP and ML algorithms at scale; “The biggest change we have seen in AI in the last 20 years is the computational power to run data intensive algorithms at scale. The core of AI work has not changed, just our ability to make use of it in everyday operations.”  Michelle recently joined Geophy, a tech company building a global platform for independent real estate data and information, where she will serve as their SVP of Data Science. Prior to that, she was the SVP of Data Science at Elsevier where she built a team that combined natural language processing (NLP) and machine learning (ML) methods with domain expertise to enrich content into data structures that drive the analytics that Elsevier’s products require. 

Moran Haham
Moran Haham

Senior Data Scientist

Moran Haham is a senior data scientist at SparkBeyond, whose core business is a cutting-edge technology for data science. Moran is experienced in a wide range of client domains, e.g., retail, finance, banking and logistics where she delivered a massive impact to SparkBeyond’s clients altogether. Apart from the client-facing side, she contributes insightful leads to the R&D into the existing and to the future products. Moran also leads beginners and advanced training for data scientists. Previously Moran worked in Perion networks as a data scientist developing and deploying ML algorithms on large datasets. Moran has an M.Sc. in NLP and recommender systems from Ben-Gurion University and a B.Sc. in industrial engineering & management from Tel-Aviv University.

Moran Haham is speaker of the following sessions:

Krzysztof Jackowski
Krzysztof Jackowski

Mobile Deputy Engineering Manager

Krzysztof Jackowski is an experienced software developer and team leader. He is passionate about technology and social responsibility. During his professional experience, he founded a startup, worked in technology consulting, global NGO and Greek academia spin-off. His biggest passion is finding solutions for complex problems with the simplicity of modern technology. He has vast experience in public speaking during local meetups as well as international conferences including UXDX 2017 in Dublin and Thessaloniki International Trade Fair 2013. Currently, he manages growth for the mobile team and runs mobile R&D projects in Netguru.

Krzysztof Jackowski is speaker of the following session:

Come Join Us!
Come Join Us!

Come Join Us! is speaker of the following session:

Dr. Yuri Katz
Dr. Yuri Katz

Director Data Science

Dr. Yuri Katz has over twenty years of experience in quantitative predictive analytics and information technology in the financial industry, including senior positions in systems’ development and architecture. Prior to his current role, he was the A.v.Humboldt Fellow at the University of Konstanz, Germany. Yuri received his Ph.D. in Chemical Physics from the Institute of Chemical Kinetics & Combustion, Russian Academy of Sciences. His current R&D interests include credit risk modeling, long-term social discounting, and topological data analysis as well as big-data predictive analytics, NLP and Machine Learning. Yuri has published a number of reviews and numerous research papers (50+) in high-impact journals on time-series analysis and financial modeling, magnetic spin effects in chemical reactions and spin-based quantum computing.

Dr. Yuri Katz is speaker of the following session:

Dr. Karmen Kern Pipan
Dr. Karmen Kern Pipan

Head of Data Management Department

Karmen Kern Pipan, Ph.D., started her career in the private sector in the field of informatics and telecommunications and later continued in public administration in different positions in Metrology Institute of Republic Slovenia as quality manager and head of department for quality and business excellence. More than a decade she has been active as EFQM European assessor and certified lecturer. Currently she works as Head of Data management Department, Office for Development of Digital Solutions, Directorate of Digital Society and Informatics in the Ministry of Public Administration of Republic Slovenia. She is involved in the field of data management, business intelligence and big data analytics to improve data-based decision making in Slovenian public administration. She collaborates a lot with successful companies and international professional sphere to identify good practices in this field. She led an inter-ministerial task force for the preparation of the Public Administration Development Strategy 2015-2020. She has presented several articles in different international conferences and professional sphere (e. g. OECD, WISIS, Data Innovation Summit, Big Data Analysis and Data Mining, High Level Conference on Digital & E-Government) and published papers in reputed professional and scientific journals.

Dr. Karmen Kern Pipan is speaker of the following sessions:

Yann Landrin-Schweitzer
Yann Landrin-Schweitzer

Sr. Director, Machine Learning

After an early start in mechanical engineering, Yann has been working on Data Science, AI and Data Engineering at scale since 2003. He has applied these skills in various industrial contexts, in several social media startups, in advertising giants like Yahoo, and digital content creators and distributors like Netflix. More recently a Autodesk, he enabled a shift to data and digital at the core of the business by designing a new data platform and engineering model to serve the needs of creators and makers. He now brings his experience of data strategy to DeliveryHero, helping supercharge the delivery giant's product and business expansion.

Yann Landrin-Schweitzer is speaker of the following sessions:

Ian Macdonald
Ian Macdonald

Principal Technologist

With over 30 years’ experience in designing, building and deploying analytic and business intelligence software and solutions, Ian brings a wealth of experience to bear on today’s challenges and goals around all things analytic.

Duncan Manhattan
Duncan Manhattan

Data Activation Lead

Before joining Gumtree.com 8 years ago, Duncan thought data analysis sounded boring. Quickly realising he was very wrong, he ended up managing web & app analytics for >70 platforms at eBay Classifieds Group before moving to Google in 2016 to join the Google Analytics 360 Team. 

Since then he has helped customers and partners understand, use and integrate with Google Marketing Platform via Google Cloud Platform, Ads Data Hub, DMPs, CDPs, CRM systems, BI tools and countless APIs. He's learned all about advanced algorithmic attribution, inferring causality in digital marketing experiments, 1P/3P data onboarding and activation, ITP, GDPR and the challenges of cooperative marketing for CPG manufacturers.

After his first encounter with time series forecasting 7 years ago he's been involved with numerous data science projects at eBay Classifieds and Google, most recently helping Google's largest global clients implement ML-driven customer segmentation, purchase propensity, churn prediction and lifetime value forecasting models.

Duncan Manhattan is speaker of the following session:

Nikita Matveev
Nikita Matveev

Chief Data Officer

Nikita is a professional in the field of data products and data management. He currently holds a position of the Chief Data Officer in S7 Airlines. His team consists of around 70 specialists in product management, data engineering, database administration, data science, software development and business analysis. They focus on three areas: The first is development of data warehouses and data management practices, which improve data availability, transparency and quality.  Then, they do a lot of research in the field of data science and develop models for core processes improvement. And, finally, they work closely with the business departments and identify their needs in data and analytical instruments. 

Nikita's areas of expertise include Customer Communications, Revenue management, MRO and Process Management. Before joining S7, he worked on business process optimization for a national Russian telecom company and gained experience as a Consultant in Roland Berger.

Nikita Matveev is speaker of the following session:

Andy Neely
Andy Neely

Pro-Vice-Chancellor Enterprise and Business Relations

Professor Andy Neely is Pro-Vice-Chancellor for Enterprise and Business Relations at the University of Cambridge and former Head of the Institute for Manufacturing (IfM). He is a Fellow of Sidney Sussex College and Director of the Centre for Digital Built Britain and Founding Director of the Cambridge Service Alliance. He is widely recognised for his work on the servitization of manufacturing, as well as his work on performance measurement and management.

Andy Neely is speaker of the following sessions:

Brian O’Neill
Brian O’Neill

Product Designer and UX Consultant

Brian T. O'Neill is a designer, advisor, and founder of Designing for Analytics, an independent consultancy which helps companies apply human-centered design to data science and analytics. For over 20 years, he has worked with companies including DellEMC, Tripadvisor, Fidelity, JP Morgan Chase, ETrade and numerous SAAS startups. He has spoken at conferences including O'Reilly Strata, Enterprise Data World, the International Institute for Analytics Symposium, and Predictive Analytics World. Brian also recently launched a podcast entitled, Experiencing Data, where he reveals the strategies and activities that product, data science and analytics leaders are using to deliver valuable experiences around data. In addition to consulting, Brian is also a professional percussionist and has performed at Carnegie Hall and The Kennedy Center. Follow him on Twitter (@rhythmspice) and join his mailing list at https://designingforanalytics.com/list.

Brian O’Neill is speaker of the following session:

Ashish Patel
Ashish Patel

Chief Insights Officer

Ashish Patel is Chief Insights Officer at Group Nine Media, the #1 publisher on mobile in the U.S. and home to category-leading media brands Thrillist, NowThis, The Dodo and Seeker. Ashish concurrently holds the title of Executive-in-Residence at early-stage VC fund Lerer Hippeau. Prior to Group Nine’s formation, Ashish was SVP Social Media at NowThis Media as well as Advisor at The Dodo and Thrillist, and Head of Global Social Media at VICE.

Ashish Patel is speaker of the following session:

Gerhard Pilcher
Gerhard Pilcher

President & CEO

Gerhard enjoys predictive analytics and data mining, especially related to the areas of Fraud Detection, Financial Risk Management, and Health Care outcomes using various analytical methods, working with people, leading change, and timely management of complex projects. His work experience spans both private and government sectors including international experience.

Gerhard is coauthor of the popular book “Mining Your Own Business”. The book targets executives and senior managers who desire to evolve their organizations with better data driven decisions. The book is designed to have dual purpose as an introduction to the subject of data science and as a useful reference for specific, daily guidance. 

Gerhard previously taught at Georgetown University as an adjunct faculty member in the Math and Statistics Master’s degree program. He has also been an instructor for the three-day SAS Business Knowledge Series course "Data Mining: Principles and Best Practices" and an invited speaker at domestic and international conferences.

Gerhard currently serves on the Institute for Advanced Analytics Advisory Board and George Washington University’s Advisory Board for the Business Analytics graduate program. He was named to the NC State Computer Science Department’s “Hall of Fame” in its inaugural year.  

John Riglar
John Riglar

Principal Solutions Consultant, AI and Analytics

John has been involved with Business intelligence, Reporting, Analytics and Artificial Intelligence software for 25 years. Worked in International supporting partners, system integrators and customers showing the business benefits of technology. An experienced presenter and demonstrations of the various ways information can be delivery to the business, expertise gained through working across many different industries. Focused on architecting tightly integrated BI solutions for global OEM’s. John is a Principal Solutions Consultant for OpenText AI & Analytics.

John Riglar is speaker of the following session:

Dr. Tapan Shah
Dr. Tapan Shah

Lead Scientist

Dr Tapan Shah is currently a Lead Scientist at the Global Research Center of General Electric in Bangalore. His research primarily focuses on using AI and machine learning to create Asset Performance Management applications for the transportation, healthcare, and energy sectors. He has deep technical expertise in the areas of extreme classification, matrix factorization, anomaly detection, online learning, and Bayesian methods. Several of his AI based solutions have been deployed as analytical products leading to significant productivity as well as financial impact. He has a strong publication record with 6 filed patents (1 granted) and several publications in peer-reviewed journals and conference proceedings. His other professional activities include AI expert on Cambridge Publishers' advisory boards and mentoring of younger data scientists. Prior to joining General Electric in 2014, Tapan was a PhD scholar (2008-13) at the School of Technology and Computer Science at the Tata Institute of Fundamental Research.

Dr. Tapan Shah is speaker of the following session:

Kriti Sharma
Kriti Sharma

Founder

Kriti Sharma is an Artificial Intelligence technologist and a leading global voice on AI ethics and its impact on society. In addition to advising global businesses on AI, she focuses on AI for Social Good. She built her first robot at the age of 15 in India and has been building AI technologies to solve global issues ever since, from productivity to education to domestic violence. Kriti was recently named in the Forbes 30 Under 30 list for advancements in AI and was included in the Recode 100 list of key influencers in technology in 2017. She was invited as a Civic Leader by the Obama Foundation Summit for her work in ethical technology. She is a Fellow of the Royal Society of Arts, Google Grace Hopper Scholar and recently gave expert testimony on AI Policy to the UK Parliament in the House of Lords.

Kriti was appointed a United Nations Young Leader at the General Assembly in 2018 and is an adviser to the UN Technology Innovation Labs.

Kriti Sharma is speaker of the following session:

Viswanath Sivakumar
Viswanath Sivakumar

Researcher

Viswanath Sivakumar a Researcher at Facebook AI Research working on machine learning for systems where he is currently exploring reinforcement learning to improve the performance of computer networks. Prior to that, he was part of Facebook AI Applied Computer Vision Research group where he founded and lead the Rosetta project — a large-scale machine learning system for understanding text in images and videos. He had also made extensive improvements to the low-level performance and efficiency of Computer Vision models in production. He spent his first few years at Facebook working on our distributed BLOB storage infrastructure, and then on the traffic infrastructure team working on Proxygen, an open-source reverse proxy. He was also one of the early infrastructure engineers on Facebook Live video-streaming.

Viswanath Sivakumar is speaker of the following session:

Dr. David Stephenson
Dr. David Stephenson

Author and Founder

Dr. David Stephenson is an independent consultant in the field of data science and big data analytics and author of the forthcoming Pearson publication, “Big Data Demystified:  How to make better business decisions”. He has led global analytics programs for companies such as eBay, Axel Springer and Coolblue (a skyrocketing ecommerce player in the Netherlands) and has worked extensively in insurance, capital markets, and financial risk management. He has also served as an expert advisor to top-tier investment, private equity and management consulting firms.

David completed his Ph.D. at Cornell University and was subsequently Professor at the University of Pennsylvania, teaching applied analytics to graduate students in the engineering and Wharton business schools.

David is currently based in Amsterdam.

Egge van der Poel
Egge van der Poel

Teamlead Data & Health

Egge holds a BA in Philosophy and a PhD in Elementary Particle Physics (i.e. tiny tiny particles). He searched for (and found...) the Higgs particle at the Large Hadron Collider of CERN, in Geneva. After his PhD at CERN he trained to be a Medical Physicist and was a Big Data consultant at KPMG before taking on the newly created function of Clinical Data Scientist at the Erasmus Medical Centre in Rotterdam. In addition he advices many organisations about Big Data, teaches courses on it at various academic institutions and is an experienced public speaker on the subject of Big Data. He coordinates executive education programs at TIAS Business School (www.tias.edu) and at the Jheronimus Academy of Data Science (www.jads.nl).

Johannes Wagner
Johannes Wagner

Director Trading Analytics

Johannes Wagner leads the global Trading Analytics team within adidas digital. In his current role, he oversees an agile product-area that combines multiple product teams that are centered around buying, merchandising, and trading. Before his role in Trading Analytics, Johannes started his career in adidas and has progressed through roles, covering data analytics, pricing analytics, and merchandising.

Johannes Wagner is speaker of the following session:

Phil Winters
Phil Winters

Author and Thought Leader

Phil Winters is known internationally as The Father of Customer Intelligence. An independent business advisor, author,  keynote lecturer and workshop leader with 35+ years' experience working with some 300 companies, he focuses on Customer Intelligence and championing the customer perspective to help organizations raise customer value through outstanding customer experience.

Joost Zeeuw
Joost Zeeuw

Data Scientist

Joost graduated in both Nuclear Technology and Innovation Management, with distinction, at the Delft University of Technology. In both programs he focussed on developing and implementing innovative technology in healthcare. Joost has a role as Data Scientist, as well as Product Owner at Pacmed. This combination makes that he not only builds decision support algorithms, but also shapes the necessary boundary conditions to implement these algorithms in a way that is responsible, scalable and of clinical value.

Email Innovations Summit Speakers

Paul Airy
Paul Airy

Email Designer and Developer

When it comes to email, there’s nothing Paul’s more passionate about, than delivering the best possible experience a subscriber can enjoy through their email client.

This has led him to challenge long-accepted methods of email design and development, and introduce innovative techniques, to make email more accessible and subscriber-friendly.

HTML typography is his tool of choice in delivering this, a subject on which he’s written about in net magazine, his email newsletter Type E:, and has spoken about at events such as The Email Design Conference, hosted by Litmus, in 2014 and 2015.

Earlier this year, he put some of those typographic techniques into his first book, ‘A Type of Email: A handbook for working with HTML typography in email’, which has inspired and informed email designers and developers alike, all around the world.

Paul Airy is speaker of the following session:

Kate Barrett
Kate Barrett

CEO & Founder

Kate Barrett is the founder of eFocus Marketing – a specialist email marketing agency providing consultancy, management and training services to companies around the world. With a proven track record and well over a decade’s experience in the email marketing arena (increasing results from opens and clicks to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies to target subscribers with the right message, sent to the right person, at the right time, as well as implement, manage and optimise those campaigns and solve complex email marketing issues including deliverability challenges. 

Some of the companies she has worked with/trained include Nissan, Marks & Spencer, Argos, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas, among many others. She’s walked in your shoes and still does for clients today. She knows what it’s like to work at a strategic level, as well as being in the trenches day to day, creating and optimising campaigns. Having been an elected member of the DMA Email Council for over 3 years, regularly speaking at events around the world, blogging, and being a contributor to Smart Insights and a trainer for the IDM, Kate is always up to date with the latest email marketing news, trends and techniques to feed her passion for the industry. 

Kate is also the author of the recently released book ‘E-telligence: email marketing isn’t dead, the way you’re using it is’.

Olly Beckett
Olly Beckett

Email Marketing Consultant

Over the span of 15 years, Olly has worked with some of the world's largest brands, including STA Travel and Expedia, making their email campaigns ever more successful. With experience of managing databases ranging in size from 2,000 to 35,000,000 he has spoken at a number of key email marketing conferences. Olly now runs his own marketing consultancy, focusing on improving key email metrics, as well as providing advice on automation and machine learning.

Olly Beckett is speaker of the following session:

Stuart Clark
Stuart Clark

Head of Copy

Stuart is Head of Copy at Red C, an integrated agency specialising in marketing that moves people – to click, to call, to read, to buy. Red C has run award-winning eCRM campaigns for brands including Eurostar, Manchester City Football Club and Swinton Insurance, providing strategy, creative, distribution – and results.

Stuart Clark is speaker of the following session:

Kait Creamer
Kait Creamer

Email Marketing Manager

Kait Creamer advocates for empathetic "surprise and delight" email marketing in and outside her work as Scaled Agile's Email Marketing Manager. Vice chair of the EEC's Events and Education committee, featured on Phrasee's "Who to Follow" series, and 2017 Stefan Pollard Email Marketer of the Year award winner, she's an expert and enthusiast in email, data, and marketing automation, continually pushing for next best customer-centric campaign. Prior to joining the Scaled Agile team, Kait managed the digital marketing and automation strategy at Boulder SaaS innovator, MakeMusic. She has also served on the programming committee for MediaPost's Email Insider Summit and is an engaged member of Women of Email. She believes in beautiful design, protecting the subscriber, clean copy, and finding new opportunities for innovation in email.

Kait Creamer is speaker of the following session:

Skip Fidura
Skip Fidura

Fractional CMO & Non-Exec Director

Skip Fidura is a consumer centric digital marketer with over 20 years' experience on the client, agency and provider sides. Working for dotmailer, OgilvyOne and Acxiom Digital, he has helped B2B and B2C brands like BT, Fred Perry, Paul Smith, DHL and Copa Airlines have real conversations with each customer across all digital channels. Skip has also been an Executive Director at the dotDigital Group plc and a Non-executive Director of the UK DMA. As Chair of the Responsible Marketing Committee he continues to shape the discussion and define best practice around the responsible use of data and marketing channels. He currently works with a number of companies as a Non-Exec Director and/or Board Advisor helping them to protect and monetise their data assets.

Skip is a globally recognised data-driven marketer whose high energy talks are more about useful suggestions than buzzword bingo. Making complex concepts actionable, his talks focus on using technology to have real conversations with customers, consumer centric uses for data and responsible marketing. 

Skip Fidura is speaker of the following session:

Steve Henderson
Steve Henderson

Head of Email Deliverability

Steve is an innovator in email delivery technology. With a background of over 15 years in software and database development, he has spent the last decade specialising in email marketing solutions.

At Emarsys, Steve manages the global deliverability teams. He is a member of the DMA Email Council and has, since 2012, consulted on the council's Legal and Best Practice hub. Steve has also co-authored the DMA Email Metrics and Email Deliverability industry best practice guides.
Steve is a frequent contributor to digital marketing trends on social media and was recently recognised as a 2015 Litmus email marketing thought leader in the area of deliverability and privacy.
He holds a BSc in Economics and Statistics from the University of St Andrews and belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe) and CIPT (Certified Institute of Privacy Technologists).

Steve Henderson is speaker of the following session:

Dave Holland
Dave Holland

EMEA Regional Director

Dave Holland launched Liveclicker's Real Time Email in Europe in 2013 and has since seen over 170 enterprise brands in the region using the platform's Moment of Open Personalisation capability to drive greater ROI. His extensive experience in the adoption of innovative technology for marketing with some of the biggest retail, travel, destination, gaming, finance, sports, media, telco and entertainment brands in the UK - places him at the leading edge of understanding how to generate engagement in email.

Dave Holland is speaker of the following session:

Nat Johnson
Nat Johnson

Head of Sales

With 10 years’ experience in MarTech, and 7 years advising global brands on their technology purchases, Nat saw first-hand the marketing strategies of these household giants. Nat joined Phrasee 2 years ago, where she dived head first into spreading the AI-generated copywriting revolution. Years of technical insight combined with her innovative approach make Nat the perfect fit for expanding Phrasee’s message into North America and beyond. When Nat isn’t empowering leading brands with awesome email strategies, you can find her on the beaches of Brighton or on her quest for the perfect pie and pint!

Information about Nat Johnson's session will follow soon.

Come Join Us!
Come Join Us!

Come Join Us! is speaker of the following session:

Richard Jones
Richard Jones

Head of CRM & Social Media

An experienced customer marketer with extensive experience across Insurance, Retail and Leisure. Previous brands include Royal & Sun Alliance, Carphone Warehouse, Haven Holidays, Currys PC World & now Head of CRM at T.M.Lewin where we’ve tripled email revenue in just 3 years.

Richard Jones is speaker of the following session:

    Kimberly Kay
    Kimberly Kay

    UK Marketing Manager

    Kimberly has worked in supporter and campaigning communications for over 8 years. She is an expert at creating engaging, holistic marketing experiences to inspire action and build communities.

    In her hometown of Sydney she worked with Australia's leading charities to launch and build out their community fundraising programs. Kimberly headed up the fundraising team at charity challenge agency Inspired Adventures that raises millions of dollars each year through peer to peer fundraising campaigns.

    Since moving to London three years ago, Kimberly has worked with the worlds largest campaigning organisations like Amnesty International and Change.org as a senior retention specialist creating strategic communications to build and grow communities of users who engage for the long-term.

    Today, she leads on the user experiences of their 17-million Change.org users in the UK to make sure they can create and support the change they want to see in the world.

    Kimberly Kay is speaker of the following sessions:

    Chris Marcantonio
    Chris Marcantonio

    Head of Email Marketing

    Chris is an Email Marketing specialist, who has worked in digital marketing for over 10 years. He’s worked across a number of industries (both client and agency side - so feels all your pain!) including sports, hospitality, distribution and retail. He has a background in web development, which explains why all his emails are just so aesthetically pleasing. But Chris isn’t just about visuals, he’s a man of substance, and creates his emails to work across all platforms — accessibility is key.

    Chris is currently Head of Email Marketing at Verse Group Ltd, where he has been a driving force in streamlining the email process, as well as being an integral member of the team and an invaluable contributor to Verse’s fantastic company culture.

    Chris Marcantonio is speaker of the following session:

    Tomas Nadrchal
    Tomas Nadrchal

    Email Channel Manager

    After finishing studies at the University of Economics in Prague in 2013 and getting a master’s degree in Applied Informatics with a specialization in Marketing, Tomas joined the monetization team in AVG. He was responsible for running sales campaigns to customers of TuneUp Utilities products. Since email was one of the most important sales channels of TuneUp Utilities, he gained a lot of experience and enthusiasm in this field. In 2016, Avast acquired AVG and turned the combined organization into the biggest cybersecurity company in the world with over 400 million on users. In the combined organization Tomas became responsible for the whole email channel for both brands.

    Tomas Nadrchal is speaker of the following session:

    Rob Pellow
    Rob Pellow

    Digital Experience Director

    After spending 11 years working for Dyson, I moved fully into the world of CRM with a particular focus on the technology that powers it. Email used to be the thing I least wanted to work on, until I worked in the Marketing team at Dyson in Chicago. There it became the one area I had both creative and coding freedom and I made the most of this. It also introduced me into the world of true personalization that was available in that channel, something that always seemed like a dream for more traditional web-based designers.

    Since leaving Dyson I’ve been working Agency side, first as Head of Digital Design for Adestra - an ESP and for the last 9 months as Digital Experience Director for Armadillo.

    Rob Pellow is speaker of the following session:

    Elliot Ross
    Elliot Ross

    CEO

    Elliot Ross is passionate about pushing email design to provide the best experience possible for audiences. He founded ActionRocket, the creative studio for email, and co-founded Taxi for Email, a platform that helps marketers make great email campaigns. 

    He specialises in creative strategy, design and development that works in the inbox. Over 12 years he's designed award winning campaigns for brands including London 2012, BBC, IKEA, British Airways and Sky. 
    He speaks on email design at conferences for Litmus, eBay and IBM, authors the Make Awesome Email blog and co-hosts Email–The Podcast. His sense of Britishness precludes him from calling himself a "thought leader", but other people have.

    Elliot Ross is speaker of the following session:

    Jordan Sawyer
    Jordan Sawyer

    Head of Account Management

    Jordan is an experienced email content strategist with a breadth of knowledge acquired over the last 9 years. Jordan started her career at an ESP, before working both agency and brand side, finally settling into her current position as Head of Account Management at Kickdynamic four years ago.

    Jordan works closely with leading brands across fashion, retail, travel and online gaming to help them deliver exceptional email experiences to their customers. Jordan helps brands to unlock greater email success through the implementation of innovative, open-time email strategies. From countdown timers and basic personalization, to live 1-2-1 personalization, Jordan has brought millions of emails to life. As a result, the brands she works with have achieved huge internal efficiencies through leveraging content automation and increased engagement and revenue across the board. 

    Jordan Sawyer is speaker of the following session:

    Mark Smith
    Mark Smith

    Marketing Director

    Mark has over 21 years’ experience of delivering marketing and communications across a range of diverse industries - insurance, medical software, higher education and construction.

    He holds Postgraduate Diplomas with the Chartered Institute of Marketing, the Institute of Direct and Digital Marketing and the Chartered Institute of Public Relations; and has won 15 awards at industry and national level.

    He joined NICEIC in 2009 and was promoted to Marketing Director of Certsure in 2015. His achievements include launching the multi award-winning Live conference (2011), co-ordinating stakeholder communications for a major merger (2013) and launching the company’s first ever TV commercial (2016). 

    Filip Stanis
    Filip Stanis

    Developer Advocate

    As a developer advocate, Filip works with Google's large partners to help them make the most out of the latest web technologies such as AMP for Email. He's passionate about UX design and the open web and contributes to other open-source projects in his spare time. He holds a BCompSc from Union University in Serbia.

    Filip Stanis is speaker of the following session:

    John Thies
    John Thies

    Co-Founder

    John Thies is the CEO and Co-Founder of Email on Acid, a pre-deployment Email QA platform that strives to remove the inherent fear of hitting the "Send Button". He’s a passionate and engaging industry leader who lives, breathes, and dreams in email (seriously). John also serves as the CEO of Cause for Awareness, a recently formed non-profit that empowers other non-profit organizations with digital marketing resources. He resides in Denver, Colorado with his wife and son.

    John Thies is speaker of the following session:

    Jenna Tiffany
    Jenna Tiffany

    Founder & Strategy Director

    Jenna Tiffany has been recognised in 2019 as one of the top 100 female marketers in the
    world. Jenna is the Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.
    Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across the world. Jenna regularly gets interviewed for her thoughts on the latest trends regularly contributing to Only Influencers email marketing blog and authored Smart Insights Quick Win Guide: Designing an email welcome journey.

    Tim Watson
    Tim Watson

    Email Consultant

    Tim Watson is an email marketing consultant with 14 years experience in email. Providing strategic support to brands, improving results through an analytical process. From small to large – working with complex broadcast and automation programs delivering up to 90 million emails/month. He’s a public speaker across half a dozen countries and twice elected member of the Direct Marketing Association email council.

    Tim Watson is speaker of the following session:

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