London, 16-17 October, 2019

Speakers

Data Driven Business London
etc.venues, 200 Aldersgate, 16-17 October, 2019


Digital Growth Unleashed

Els Aerts
Els Aerts

Co-founder and Managing Partner

As the co-founder of AGConsult, a Belgium-based usability and conversion optimization company, Els has been creating better online experiences based on user research since 2001.

She’s an advocate for qualitative user research and moderated user testing in particular. She loves helping companies to understand their customers better. Because a happy customer is a returning customer.

Els has moderated over 3.500 user tests for companies such as AtlasCopco, Orange, Daikin and Bridgestone.

Els Aerts is speaker of the following session:

Jono Alderson
Jono Alderson

Mad Scientist

Jono is a digital strategist, marketing technologist and full-stack developer with nearly two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more.

He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets.

Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.

Jono Alderson is speaker of the following session:

John Campbell
John Campbell

MD and Co-Founder

John founded Rabbit & Pork as the fourth agency and Voice Experience arm of TIPi Group. John has developed and launched several Google Actions and Skills, presented at several voice events around the UK, spoken on the VUX podcast and authored multiple whitepapers.
John has 12 years of experience in digital marketing. Beginning his career at Just Search, working with brands such as Sports Direct, Total PDA and Furniture Today, by 2009, John had moved to Amaze in the role of SEO Campaign Manager working on international brands such as Dyson, Lexus, Henri Lloyd and ODEON. John later moved to STEAK as an SEO Account Manager progressing to the role of Group Account Manager, heading up a team working on Enterprise Rent-A-Car, LV= and Eurostar. In 2015 John moved to ZenithOptimedia / Performics as an SEO Account Director for NatWest and Toyota.
John was recruited as Head of SEO at ROAST, TIPi Group’s founding agency, four years ago, to define its SEO offering, grow and manage the output of the team and improve the departments suite of SEO technology. It was at ROAST John started to develop a voice proposition, first around the optimisation of website content for voice and then in the creation of Google Actions and Alexa Skills.

John Campbell is speaker of the following session:

Aiden Carroll
Aiden Carroll

Co-Founder

A nice guy, who talks too much, has a borderline marketing addiction, and lives in airports. He’s worked with loads of brands, mainly globally, in shaping and delivering their digital and advertising strategies – not to neglect making sure those strategies stick, with a ton of up skilling. To date, he’s been involved in campaigns producing 20+ awards, from the Cannes Lions to the Webbys - he currently judges both. He’s also also taught 65,000 people, across 80 countries.

He loves events and broadcast media. Likely to be online somewhere in the world at all times, doing something of that sort. Would really like to be a talk show host, ideally, if this whole internet thing doesn’t work out. Fair to say he’s also been involved in some seriously catastrophic failures along the way, you know what they say about omelettes.

He’s currently spending a great deal of time nurturing the marketing needs of a variety of brands, as co-founder of The Coloring In Department, a Xoogler of the education variety, as part of a crack team of General Assembly tech folk, and as a presenting & training gun for hire. He definitely doesn’t work for an agency, but can be found in their company often enough. He will absolutely never wear a suit.

Most importantly, he loves what he does, and anyone who tells you different is a damn liar, and definitely can’t be trusted.

Laura Crimmons
Laura Crimmons

Founder

Laura is the Founder of Silverthorn, a PR, Social & Content agency that sparks conversations and engagement to get brands talked about in all the right places. 

She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2018 and 2017 50 Women in Digital Under 30 and was shortlisted for the CIPR’s Outstanding Young Communicator 2017.

Laura has led campaigns  that have gained coverage by top international publishers such as BBC, Mashable, Daily Mail and many more.

Laura is a regular trainer and speaker at industry events such as PRmoment, INBOUND2017, Learn Inbound, UnGagged Vegas, Yoastcon, SMX München and BrightonSEO, where she has delivered the link building/Digital PR training since 2013.

Laura Crimmons is speaker of the following session:

Glenn Fisher
Glenn Fisher

Founder

Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a huge international financial publisher. In 2018, having helped launch and grow Agora Financial in the UK, he began to write copy on a freelance basis and focus on coaching aspiring copywriters. He now lives happily with his partner Ruth and dog Pablo on the east coast of England.

Glenn Fisher is speaker of the following session:

Rand Fishkin
Rand Fishkin

Founder

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on TwitterPocketFacebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in NewsweekThe Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.

Rand Fishkin is speaker of the following session:

Karl Gilis
Karl Gilis

Co-founder

Karl is number three on the list of most influential conversion experts in the world. He’s the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts, because he’s tired of all the opinions and gut feelings in the web business. The last few years he’s been obsessed with AB-testing. Mainly because it allows him to see the impact of changes he proposes based on research. But AB-testing also made Karl humble again. Because he noticed that best practices don’t always work. And that his great ideas and solutions sometimes utterly fail. Karl teaches at several university colleges in Belgium and speaks at conferences all over the world. He’s also known as the ‘conversion comedian’. He works for clients such as Suzuki, Thomas Cook, Tui, Shell and Daikin.

Karl Gilis is speaker of the following session:

Bartosz Góralewicz
Bartosz Góralewicz

CEO

Bartosz Góralewicz is the CEO at Onely, an SEO agency that specializes in preventing and curing technical SEO issues for businesses of all sizes, including renowned international corporations. He is passionate about sharing his expertise and frequently publishes thorough case studies. In his off time, he enjoys spending time with his wife and two young baby girls.

Bartosz Góralewicz is speaker of the following sessions:

Bastian Grimm
Bastian Grimm

Director Organic Search

Bastian Grimm is the Director of Organic Search at Peak Ace and a renowned expert in large-scale, international SEO – managing sites of almost any size in highly competitive industries. 

Always eager to expand his knowledge, with more than 15 years’ experience in online marketing, technical and global SEO, Bastian currently oversees Peak Ace’s search engine optimisation as well as content marketing initiatives. 

Striving for efficiency is one of Bastian Grimm’s key guiding principles. It has shaped his entire career. His belief that understanding a target market means not only getting to grips with the language, but also the culture, has held him in good stead. Bastian leads a thriving team of expert native speakers, able to serve clients in 20+ languages, and the results speak for themselves.

A full-service performance marketing agency with a focus on “all things search,” Peak Ace has a flair for over-achieving. Having been named a FOCUS growth champion for multiple years in a row, as well as scooping up trophies at both the European Search and Drum Search Awards, Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and going to bed with inbox zero.

Bastian Grimm is speaker of the following session:

Kirsty Hulse
Kirsty Hulse

Founder of Manyminds Digital

Kirsty Hulse is an SEO, content and PR expert with over a decade of experience defining search strategies for some of the world’s leading brands. As the Managing Director of successful SEO agency Manyminds, she has worked with household global brands such as Virgin Atlantic, Claire’s and IBM.  She has recently co-founded Outrageous Creative, an agency evangelising considered, creative marketing.
She’s a renowned speaker on marketing, innovation and leadership, and is the author of the #1 Amazon bestseller, ‘The Future is Freelance’.

Bethany Joy
Bethany Joy

Brand voice crafter and wordsmith extraordinaire

A brand voice crafter and wordsmith extraordinaire, Beth helps passionate people with big ideas find the words they need to get got! She began her working life in charity communications just over a decade ago, before moving on to comms and brand consultancy and then copywriting for a creative agency. Beth now puts bread (and bacon, always bacon) on the table by helping organisations find a writing style and voice that truly shows the passion and personality of their business, as well as creating gettable and irresistible copy for their websites, campaigns, blogs, and marketing materials. You can check her out at bethanyjoy.org

Bethany Joy is speaker of the following session:

Grant Kemp
Grant Kemp

Analytics Implementation Specialist

Grant Kemp is speaker of the following session:

Jorden Lentze
Jorden Lentze

Product Owner

Jorden Lentze joined Booking,com in May 2017 as a Product Manager for Partner CSP Reduction team. This team focuses on helping new apartment owners find answers to their questions faster and thereby reduce their need to call our Customer Service Center.

Before that he worked at Google and ABN AMRO Bank on Conversion Rate Optimization. He did his first a/b test in 2008 using Google Website Optimizer.

Matthew Lerner
Matthew Lerner

Founder & CEO

Matt Lerner developed and led 500 Startups "Distro Dojo” growth accelerator in Europe, which helped 35 startups achieve average annual YoY growth of 250%, and had a founder “likely to recommend” score of 96%. He then launched Startup Core Strengths to offer that “dojo mojo” to startups across Europe. Before 500 Startups, he spent 15 years building and running growth teams in the US at PayPal, and three less famous silicon-valley startups. Matt lectures on startup marketing at Imperial College and Stanford Business School.

Matthew Lerner is speaker of the following session:

Judith Lewis
Judith Lewis

Founder

Judith is a renowned writer, trainer, blogger and a digital and media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment.

She is a regular speaker around the world on SEO, content strategy, link building, PPC, and digital strategy, co-hosts a weekly marketing podcast, is a contributor to the Huffington Post, and has been recognised by her peers as one of the most influential people in the UK digital industry.

Judith judges industry leading awards MENA, EU, US, Australian, Nordic, and UK Search Awards, and has every year since their inception. She has worked with market-leading global businesses including Google, Orange, COI, NatWest/RBS, National Gallery, CIPD, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Family Search, Amadeus, AMD, AmEx , TotalJobs, Virgin.com, Virgin Startup & more.

She has over 20 years of experience, predating Google in her entry into the market and now runs her own consultancy. She has worked at Centaur Publishing, i-level, & Beyond before setting up her own consultancy. Judith also blogs about chocolate, helps with London Girl Geek Dinners, was a founding Modern Muse, has contributed to the book “Pimp My Site” and the Econsultancy guide to Paid Search and is currently updating the large foundational Guide to SEO.

Judith Lewis is speaker of the following session:

Russell McAthy
Russell McAthy

Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.

Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands to understand how consumers truly interact with their marketing activity both on and offline.

Russell McAthy is speaker of the following session:

Stuart McMillan
Stuart McMillan

Deputy Head of Ecommerce

Stuart has worked for Schuh for five years; his job description includes responsibility for site performance and the quality of the conversion across all devices and being the champion for the multichannel, connected customer. Prior to this role, he was a senior web developer in the fashion industry, and brings a detailed technical appreciation to the Schuh ecommerce department. His aim is to help the ecommerce team to create the definitive ecommerce experience in the UK footwear sector.

He pays close attention to the user experience, customer experience, SEO, accessibility, site speed and multi-device, multi-session retail.

Stuart McMillan is speaker of the following session:

Cate Murden
Cate Murden

Founder

Cate is the Founder of PUSH, a business consultancy that helps people, teams and companies work better.

Having been signed off with stress after 16 years working in advertising, Cate had a choice: go back to the safe corporate-world that she had known or genuinely take the opportunity to make a difference. She made the first step, created PUSH and has never looked back. The rest, as they say, is history and it’s this experience and determination that she shares and inspires her audiences with.

Cate Murden is speaker of the following session:

Bernardo Nunes
Bernardo Nunes

Head of Science

Bernardo is an enthusiast of the combination of behavioural science, data analytics, and digital channels to predict consumer behaviour. He is ranked as one of the top 40 influential behavioural explorers in Europe. With more than 10 years of experience, he has been helping companies and regulatory bodies get insights from their data and transform ideas into empirically-informed decisions.

Bernardo Nunes is speaker of the following session:

Daniel Saunders
Daniel Saunders

Senior Solutions Manager

Dan has worked in marketing for 16 years. Within Blueclaw Dan works closely with the directors and heads of service to identify new business opportunities. Generating quality leads, following these up and consistently obtaining a high conversion rates. Alongside this Dan has worked on his own ecommerce and Amazon store promoting other products & services where appropriate and generating referral leads. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage has really helped working alongside Directors in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop
a competitive advantage through local networking all this with a Master of Arts (M.A.) focused in Modern History from University of York.

Daniel Saunders is speaker of the following session:

Aleyda Solis
Aleyda Solis

International SEO Consultant

Aleyda Solis is an International SEO Consultant and founder of boutique SEO consultancy Orainti, speaker at +100 conferences in 20 countries in English and Spanish, author of "SEO, Las Claves Esenciales", host of the YouTube SEO video series, Crawling Mondays; and co-founder of Remoters, a resource site for remote based professionals, organizations and digital nomads. 

Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, interviewed in publications such as The Huffington Post and contributed for Think With Google

Aleyda Solis is speaker of the following session:

Nichola Stott
Nichola Stott

MD & Founder

Nichola is founder and managing director of Erudite, a technical marketing agency who deliver significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.

Nichola Stott is speaker of the following session:

Hannah Thorpe
Hannah Thorpe

Head of SEO Strategy

As Head of SEO Strategy at UK based award-winning digital marketing agency Found, Hannah has over five years of search experience having devised and managed a range of successful online campaigns for such large brands as Twinings, Le Creuset, And So To Bed, M&G and Elsevier. Specialising in combining technical SEO tactics with clever content marketing delivery, Hannah is responsible for leading complex technical strategies through to creating innovative content campaigns that are underpinned by detailed search and audience data to drive positive ROI for her clients.

Hannah Thorpe is speaker of the following session:

Jenna Tiffany
Jenna Tiffany

Founder & Strategy Director

Jenna Tiffany has been recognised in 2019 as one of the top 100 female marketers in the world. Jenna is the Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.

Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across the world. Jenna regularly gets interviewed for her thoughts on the latest trends.

Jenna Tiffany is speaker of the following session:

Anna Tiplady
Anna Tiplady

Senior Consultant

Anna Tiplady is a Senior Consultant at the CRO agency Conversion.com. Having started in digital marketing 6 years ago, Anna has since specialised in Conversion Rate Optimisation taking on the role of CRO Manager at OMD and now Senior Consultant at Conversion.com. In her current role, Anna leads on optimisation strategy for blue chip clients such as Canon and Dominos. Her focus is on achieving growth for clients by understanding what drives and motivates consumers. This lends itself to the application of behavioural psychology principles in the digital world.

Anna Tiplady is speaker of the following session:

Gerry White
Gerry White

SEO & Analytics Consultant

Gerry has been working in the digital sector for 15+ years, mainly in SEO but often swapping over to work in analytics, strategy, social and more. Having worked on some of the biggest global brands when both agency and freelance his experience covers apps, migrations, international and more. Brands Gerry has worked on include Premier Inn, McDonalds, O2, Childline, Weightwatchers, banks and of course Just Eat which in 2016 was listed as one of the top 100 fastest growing organic sites in the UK.

Gerry White is speaker of the following session:

Marketing Evolution Experience Speakers

Simo Ahava
Simo Ahava

Partner & Co-founder

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

Simo is a partner and co-founder at 8-bit-sheep. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.

Simo Ahava is speaker of the following session:

Mariia Bocheva
Mariia Bocheva

Business Development Executive

Mariia is a Business Development Executive at OWOX BI with 6+ years of experience in marketing and product management. She has managed multiple departments and has worked her way up from the role of support manager. Over the last five years, Mariia has worked with the largest multichannel retailers in the EMEA region and knows their pains and gains. She has spoken at the largest Ukrainian conferences, at MeasureCamp in London, at Superweek in Hungary, at eMetrics in Chicago, at ATD in Israel, and at other conferences around the globe.  

Mariia Bocheva is speaker of the following session:

Damion Brown
Damion Brown

Principal Consultant

Damion Brown heads up Data Runs Deep, a web analytics consultancy based in Melbourne, Australia that works with Google Marketing Platform and Google Cloud Platform to solve tricky problems. A British Expat and recovering trance DJ, Damion moved to Melbourne in 2006 and sat on a hillside waiting for the analytics industry to mature into something he felt he could have fun with. He's particularly excited about the intersection of cloud computing and marketing, and in his talk he'll be sharing actionable, practical and fun ways to level-up digital marketing using otherworldly technology that’s tantalisingly within reach.  

Damion Brown is speaker of the following session:

Brian Clifton
Brian Clifton

Author & CEO

Advanced Web Metrics

Brian Clifton (PhD) is a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his best selling books have sold more than 100,000 copies and are used by students and professionals worldwide.
As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists. A legacy of his work was the online learning centre and test – the Google Analytics Individual Qualification (GAIQ), that was the key certification of analysts for 10 years.
Brian has also been a guest lecturer at University College London (MSc, “Web Economics”), Copenhagen University, and the Stockholm School of Economics. Brian is Director of Data Insights at Search Integration – a company specialising in helping organisations gain in-house “metrics understanding” using Google Analytics in combination with other business intelligence tools. He is the founder of the cloud-based Google Analytics audit tool for enterprise and agencies: Verified Data.

Brian Clifton is speaker of the following session:

Adam Greco
Adam Greco

Senior Partner

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. As one of the founders of the Omniture Consulting group, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. In addition, Mr. Greco was the author of the popular “Inside SiteCatalyst” blog that taught SiteCatalyst customers how to apply SiteCatalyst at their organizations. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular "Omni Man" blog and co-founded the award-winning Beyond Web Analytics podcast. Mr. Greco released the first-ever published book on Adobe SiteCatalyst entitled: The Adobe SiteCatalyst Handbook: An Insider’s Guide.

Adam Greco is speaker of the following session:

Dr. Shorful Islam
Dr. Shorful Islam

Chief Data Scientist

Dr Shorful Islam is Practice Lead for Tribal Data Science and co-founder & Managing Director at Stream Intelligence, a data and analytics consultancy. With knowledge of advanced analytical and statistical techniques, and data technologies, he has helped some of the world’s largest companies build predictive and operational models that answer fundamental business questions.

Prior to founding Stream Intelligence, Shorful was Managing Partner, Data and Insights for Wunderman, Head of Data at DDB UK, and Head of Business Information and Customer Data Strategy at ITV. He has also worked across the NHS and local government.

Dr Shorful started his career as a lecturer after completing his PhD in Psychology, his dissertation focusing on predicting unintentional injuries in children.

Dr. Shorful Islam is speaker of the following session:

Arnold Ma
Arnold Ma

Founder

Arnold Ma is the founder of Qumin, a speaker, a writer, a technophile and a leading specialist in Chinese Digital Marketing. The official line is that ‘Qumin delivers creative marketing campaigns based on Chinese consumer behaviours. But over a steamed bun in Camden Town, he’ll tell you that his bigger purpose in life is to ‘Open The World To China’. And his belief is that only Digital can make that happen quickly. You’ll find him on LinkedIn, WeChat, Instagram and 9gag. He still wears flip-flops to work.

Arnold Ma is speaker of the following session:

Tom Ollerton
Tom Ollerton

Founder

Tom Ollerton is the founder of Automated Creative who use AI to make ads that perform better, are made cheaper and quicker than the human alternative. Their clients include Domino’s, Diageo, Reckitt Benckiser, Adidas, Unicef, Pernod Ricard and BOSE. Tom also hosts the weekly Shiny New Object podcast which explores the future of marketing. Tom also runs a monthly event that studies the intersection of creativity, ads and AI called “I’ll Be Back.”

Tom Ollerton is speaker of the following session:

Phil Pearce
Phil Pearce

Co-founder & Analytics Director

Phil is an independent digital analytics, SEO and PPC consultant based in the UK. Over the past 11 years Phil has been helping clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques. “Fail Fast – Succeed Faster" is the motto behind Phil's approach. Phil is renowned for his in-depth technical skills and the ability to solve business challenges through innovative technological solutions. Prior to going independent, Phil worked for optimisation agency Conversion Works as a Google Analytics and search specialists and several other agencies prior to that. Phil holds a BA in Business Studies from the University of Luton. He is a GAIQ certified as well as holding search marketing certifications from all three main search engines (Google, Yahoo and MSN).

Phil Pearce is speaker of the following session:

Jim Sterne
Jim Sterne

Founder

Jim Sterne, Conference Chair of the Marketing Analytics Summit is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.

Nick Wilsdon
Nick Wilsdon

Search Product Owner

Nick has worked in digital marketing since 1998. Moving to Russia in 2003 he specialised in multilingual search and broadening his knowledge across digital channels, content and PR. During this time he contributed to the Russian digital startup community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.
Returning to the UK in 2011, Nick then built and led marketing teams at Arena Media, Havas Media Group and the Dentsu Aegis Network. As the technical SEO lead at Vodafone Group since 2014, he has improved online performance and customer experience across 22 international markets.  As an advocate for raising standards in online marketing, Nick judges the UK Search Awards and EU Search Awards. He enjoys speaking at conferences on the topics of mobile/data-first marketing, cross-channel campaigns and technical SEO. Outside work, he enjoys cycling and taking part in Prince’s Trust cycling events.

Nick Wilsdon is speaker of the following session:

Predictive Analytics World Speakers

Mark Belvedere
Mark Belvedere

Head of Global Data Science - Payments

Carlo Carandang
Carlo Carandang

Senior VP

KARV Data Consulting

Dr. Carlo Carandang is Senior Vice President at KARV, a data science consultancy in Halifax, Nova Scotia, Canada, and functions as a data scientist for the Company. Dr. Carandang has technical expertise in machine learning, statistics, analytics, and software development. He has multiple degrees, including a Master of Science in Computing and Data Analytics from Saint Mary's University- Halifax, MD from the University of Texas Medical Branch at Galveston, and BS in Chemical Engineering from the University of Texas at Austin. Previously a clinical researcher and psychiatry attending at multiple hospitals and medical schools in Texas, Maine, Vermont, and Nova Scotia, Dr. Carandang has switched full-time into data science and now focuses on building algorithms and software for business and clinical use. He hopes to be part of the initiative to bring Big Data, machine learning, and AI to psychiatry.

Carlo Carandang is speaker of the following sessions:

Demet Dagdelen
Demet Dagdelen

Principal Data Scientist

Demet is a Principal Data Scientist at Automattic, the company behind WordPress.com, WooCommerce and Jetpack. Her academic background is in media studies, computational social science, and pure mathematics. Demet specialises in network science, building machine learning (ML) pipelines, and running and analysing ML-powered marketing campaigns. Previously, she worked at maven7, where she led a team of data analysts and developers responsible for analysing social media data using techniques borrowed from network science to help marketers plan campaigns. 

Currently, she works on the Marketing Science team and her focus for the past couple of years has been on building Automattic's ML pipeline to generate scalable and reproducible ML models on demand, setting up and analysing experiments, and integrating ML into marketing efforts.

Demet Dagdelen is speaker of the following session:

Leonardo De Marchi
Leonardo De Marchi

Lead Data Scientist

Leonardo De Marchi holds a Master in Artificial intelligence and has worked as a Data Scientist in the sport world, with clients such as New York Knicks and Manchester United, and with large social networks, like Justgiving. He now works as Head of Data Scientist and Analytics in Badoo, the largest dating site with over 420 million users. He is also the lead instructor at ideai.io, a company specialised in Reinforcement Learning, Deep Learning and Machine Learning training. He is also a contractor for several companies and for the European Commission, as an expert in AI and Machine Learning. As an author he is writing a book: “Hands On Machine Learning” that it’s going to be published around June, and an online course for O’Reilly.

Leonardo De Marchi is speaker of the following session:

Dr. John Elder
Dr. John Elder

Founder & Chair

John Elder chairs America’s most experienced Data Science consultancy. Founded in 1995, Elder Research has offices in Virginia, Maryland, North Carolina, Washington DC, and London. Dr. Elder co-authored 3 award-winning books on analytics, was a discoverer of ensemble methods, chairs international conferences, and is a popular keynote speaker. John is occasionally an Adjunct Professor of Systems Engineering at the University of Virginia.

Dr. John Elder is speaker of the following session:

David Ellis
David Ellis

Managing Director

Station10

David is the founder and Managing Director of Station10, a digital data science consultancy based in London, UK. Started in 2011, Station10 now employs a team of 21 people with experience working with dozens of clients across sectors spanning from retail and travel to finance and insurance. He has delivered proven results for over 40 clients including Tesco, Ted Baker, Legal & General, Boehringer Ingelheim, TUI and Virgin Atlantic. David has 20 years’ experience in proving ROI in digital channels and understanding how visitors behave on websites and how to use this information to drive business performance.

David Ellis is speaker of the following session:

Michelle Gregory
Michelle Gregory

SVP of Data Science

Michelle joined Elsevier in 2014 and is the SVP of Data Science. The Data Science team is focused on the content production pipelines that enable Elsevier to turn content into answers. Specifically, they combine natural language processing (NLP) and machine learning (ML) methods with domain expertise in order to enrich content into data structures, that drive the analytics that Elsevier’s products require with the quality that Elsevier’s customers expect. Michelle’s career as a computational linguist has focused on the implementation of NLP and ML methods to improve computational analysis and understanding of large amounts of data. As a research and industry leader, she focuses on defining big data solutions for language processing applicable and scalable for real world applications. 

Michelle Gregory is speaker of the following session:

Krzysztof Jackowski
Krzysztof Jackowski

Mobile Engineering Manager Supporter

Krzysztof Jackowski is an experienced software developer and team leader. He is passionate about technology and social responsibility. During his professional experience, he founded a startup, worked in technology consulting, global NGO and Greek academia spin-off. His biggest passion is finding solutions for complex problems with the simplicity of modern technology. He has vast experience in public speaking during local meetups as well as international conferences including UXDX 2017 in Dublin and Thessaloniki International Trade Fair 2013. Currently, he manages growth for the mobile team and runs mobile R&D projects in Netguru.

Krzysztof Jackowski is speaker of the following session:

Dr. Yuri Katz
Dr. Yuri Katz

Director Data Science

Dr. Yuri Katz has over twenty years of experience in quantitative predictive analytics and information technology in the financial industry, including senior positions in systems’ development and architecture. Prior to his current role, he was the A.v.Humboldt Fellow at the University of Konstanz, Germany. Yuri received his Ph.D. in Chemical Physics from the Institute of Chemical Kinetics & Combustion, Russian Academy of Sciences. His current R&D interests include credit risk modeling, long-term social discounting, and topological data analysis as well as big-data predictive analytics, NLP and Machine Learning. Yuri has published a number of reviews and numerous research papers (50+) in high-impact journals on time-series analysis and financial modeling, magnetic spin effects in chemical reactions and spin-based quantum computing.

Dr. Yuri Katz is speaker of the following session:

Karmen Kern Pipan
Karmen Kern Pipan

Project manager, Secretary

Karmen Kern Pipan, Ph.D., started her career in the private sector in the field of informatics and telecommunications and later continued in public administration in different positions in Metrology Institute of Republic Slovenia as quality manager and head of department for quality and business excellence. More than a decade she has been active as EFQM European assessor and certified lecturer. Currently she works as Secretary and Project manager in the Ministry of Public Administration of Republic Slovenia in the IT Directorate. As an expert, she is involved in the field of data management, business intelligence and big data analytics to improve data based decision making in Slovenian public administration. She collaborates a lot with successful companies and international professional sphere to identify good practices in this field. She led an inter-ministerial task force for the preparation of the Public Administration Development Strategy 2015-2020. She has presented several articles in different international conferences and professional sphere (e. g. OECD, WISIS, Data Innovation Summit, Big Data Analysis and Data Mining, High Level Conference on Digital & E-Government) and published papers in reputed professional and scientific journals.

Information about Karmen Kern Pipan's session will follow soon.

Yann Landrin-Schweitzer
Yann Landrin-Schweitzer

Sr. Director, Machine Learning

After an early start in mechanical engineering, Yann has been working on Data Science, AI and Data Engineering at scale since 2003. He has applied these skills in various industrial contexts, in several social media startups, in advertising giants like Yahoo, and digital content creators and distributors like Netflix. More recently a Autodesk, he enabled a shift to data and digital at the core of the business by designing a new data platform and engineering model to serve the needs of creators and makers. He now brings his experience of data strategy to DeliveryHero, helping supercharge the delivery giant's product and business expansion.

Yann Landrin-Schweitzer is speaker of the following session:

Andy Neely
Andy Neely

Pro-Vice-Chancellor Enterprise and Business Relations

Professor Andy Neely is Pro-Vice-Chancellor for Enterprise and Business Relations at the University of Cambridge and former Head of the Institute for Manufacturing (IfM). He is a Fellow of Sidney Sussex College and Director of the Centre for Digital Built Britain and Founding Director of the Cambridge Service Alliance. He is widely recognised for his work on the servitization of manufacturing, as well as his work on performance measurement and management.

Andy Neely is speaker of the following session:

Brian O’Neill
Brian O’Neill

Product Designer and UX Consultant

Brian T. O'Neill is a product designer and founder of the consultancy, Designing for Analytics, which provides design and UX consulting for custom enterprise data products and apps. For over 20 years, he has worked with companies including DELL/EMC, Tripadvisor, Fidelity, NetApp, MITRE, JP Morgan Chase, ETrade and numerous SAAS startups. Today Brian focuses on helping clients create more useful, usable, profitable, and engaging decision support software and information products. In addition to consulting, Brian is also an international speaker and podcast guest, having appeared at multiple O'Reilly Strata conferences, Predictive Analytics World in Berlin, and on the IBM Analytics podcast, Making Data Simple. He also authored the Designing for Analytics Self-Assessment Guide for Non-Designers, maintains an active mailing list, and hosts the podcast, Experiencing Data. Earlier in 2018, Brian joined the International Institute for Analytics' Expert Network as an advisor on design and UX. A musician by training, Brian is also a professional percussionist in Boston. He tours internationally and has performed at Carnegie Hall and The Kennedy Center. Follow him on Twitter (@rhythmspice) or join the mailing list at designingforanalytics.com.

Brian O’Neill is speaker of the following session:

Dr. Tapan Shah
Dr. Tapan Shah

Lead Scientist

GE Global Research

Dr Tapan Shah is currently a Lead Scientist at the Global Research Center of General Electric in Bangalore. His research primarily focuses on using AI and machine learning to create Asset Performance Management applications for the transportation, healthcare, and energy sectors. He has deep technical expertise in the areas of extreme classification, matrix factorization, anomaly detection, online learning, and Bayesian methods. Several of his AI based solutions have been deployed as analytical products leading to significant productivity as well as financial impact. He has a strong publication record with 6 filed patents (1 granted) and several publications in peer-reviewed journals and conference proceedings. His other professional activities include AI expert on Cambridge Publishers' advisory boards and mentoring of younger data scientists. Prior to joining General Electric in 2014, Tapan was a PhD scholar (2008-13) at the School of Technology and Computer Science at the Tata Institute of Fundamental Research.

Dr. Tapan Shah is speaker of the following session:

Dr. David Stephenson
Dr. David Stephenson

Author and Founder

Dr. David Stephenson is an independent consultant in the field of data science and big data analytics and author of the forthcoming Pearson publication, “Big Data Demystified:  How to make better business decisions”. He has led global analytics programs for companies such as eBay, Axel Springer and Coolblue (a skyrocketing ecommerce player in the Netherlands) and has worked extensively in insurance, capital markets, and financial risk management. He has also served as an expert advisor to top-tier investment, private equity and management consulting firms.

David completed his Ph.D. at Cornell University and was subsequently Professor at the University of Pennsylvania, teaching applied analytics to graduate students in the engineering and Wharton business schools.

David is currently based in Amsterdam.

Dr. David Stephenson is speaker of the following sessions:

Yong Sun
Yong Sun

Supervisor

Tech and Team leader for three divisions: autonomous driving and machine learning/deep learning, simulations at Isuzu technical Center of America. First authored multiple technical papers on autonomous driving, Machine learning and simulations. Speaker at various conferences, including  Autonomous Vehicle Test & Development Symposium 2018, Autonomous Vehicles Silicon Valley 2019, SAE world congress 2018/2019, Autonomous driving and future mobility 2019.

Yong Sun is speaker of the following session:

Siddhant Tiwari
Siddhant Tiwari

Senior Data Scientist

Siddhant is an experienced data science professional working as a Senior Data Scientist at AXA REV (Research, Engineering, Vision), Asia - AXA Global Technology and Innovation Center. He has over 6 years of experience in data science and analytics. His current role involves executing data science projects to support AXA entities in sales and marketing activities such as opportunity sizing, cross-sell and up-sell, product recommendations, quantifying risk, retention, and fraud using advanced machine learning techniques. Previously, at ZS Associates, he consulted many Fortune 500 pharmaceutical clients in devising sales and marketing strategies to improve brand positioning in the market using data analytics. He holds a Bachelors of Engineering (Hons.) in Electrical and Electronics from BITS Pilani, India and MSc in Business Analytics from National University of Singapore.

Siddhant Tiwari is speaker of the following session:

Didem Ün Ateṣ
Didem Ün Ateṣ

Sr. Director, AI Customer & Partner Engagement

Following her Electrical Engineering and Management studies at the University of Pennsylvania, Didem started her career with management consulting at CapGemini in Boston, MA. She then contributed to the growth of mobile industry in EMEA during her eight years with Motorola. After graduating from Columbia Business School (CBS) in 2005, Didem continued her career at Greenwich Consulting (now part of EY) and British Telecom in London, UK. 

Her passion for convergence of online, mobile, and digital media led her to join Microsoft’s Information & Content Experiences Group where she and her team signed c. 1,500 partnerships with leading media companies across 60 markets. She held other business development and partner management roles as part of Microsoft Accelerators and the Business AI teams. In her current role, Didem is focusing on scaling Microsoft’s Enterprise AI solutions such as Dynamics365 AI for Customer Service. 

Didem has 20+ years of multinational leadership experience in business development, management consulting, and product management in executing international roll outs, implementing new market entries, and building new revenue streams from disruptive technologies in EMEA, APAC, and LatAm. 

Didem Ün Ateṣ is speaker of the following session:

Egge van der Poel
Egge van der Poel

Teamlead Data & Health

Egge holds a BA in Philosophy and a PhD in Elementary Particle Physics (i.e. tiny tiny particles). He searched for (and found...) the Higgs particle at the Large Hadron Collider of CERN, in Geneva. After his PhD at CERN he trained to be a Medical Physicist and was a Big Data consultant at KPMG before taking on the newly created function of Clinical Data Scientist at the Erasmus Medical Centre in Rotterdam. In addition he advices many organisations about Big Data, teaches courses on it at various academic institutions and is an experienced public speaker on the subject of Big Data. He coordinates executive education programs at TIAS Business School (www.tias.edu) and at the Jheronimus Academy of Data Science (www.jads.nl).

Phil Winters
Phil Winters

Author and Thought Leader

Phil Winters is known internationally as The Father of Customer Intelligence. An independent business advisor, author,  keynote lecturer and workshop leader with 35+ years' experience working with some 300 companies, he focuses on Customer Intelligence and championing the customer perspective to help organizations raise customer value through outstanding customer experience.

Joost Zeeuw
Joost Zeeuw

Data Scientist

Joost graduated in both Nuclear Technology and Innovation Management, with distinction, at the Delft University of Technology. In both programs he focussed on developing and implementing innovative technology in healthcare. Joost has a role as Data Scientist, as well as Product Owner at Pacmed. This combination makes that he not only builds decision support algorithms, but also shapes the necessary boundary conditions to implement these algorithms in a way that is responsible, scalable and of clinical value.

Email Innovations Summit Speakers

Paul Airy
Paul Airy

Email Designer and Developer

When it comes to email, there’s nothing Paul’s more passionate about, than delivering the best possible experience a subscriber can enjoy through their email client.

This has led him to challenge long-accepted methods of email design and development, and introduce innovative techniques, to make email more accessible and subscriber-friendly.

HTML typography is his tool of choice in delivering this, a subject on which he’s written about in net magazine, his email newsletter Type E:, and has spoken about at events such as The Email Design Conference, hosted by Litmus, in 2014 and 2015.

Earlier this year, he put some of those typographic techniques into his first book, ‘A Type of Email: A handbook for working with HTML typography in email’, which has inspired and informed email designers and developers alike, all around the world.

Paul Airy is speaker of the following session:

    Kate Barrett
    Kate Barrett

    CEO & Founder

    Kate Barrett is the founder of eFocus Marketing – a specialist email marketing agency providing consultancy, management and training services to companies around the world. With a proven track record and well over a decade’s experience in the email marketing arena (increasing results from opens and clicks to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies to target subscribers with the right message, sent to the right person, at the right time, as well as implement, manage and optimise those campaigns and solve complex email marketing issues including deliverability challenges. 

    Some of the companies she has worked with/trained include Nissan, Marks & Spencer, Argos, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas, among many others. She’s walked in your shoes and still does for clients today. She knows what it’s like to work at a strategic level, as well as being in the trenches day to day, creating and optimising campaigns. Having been an elected member of the DMA Email Council for over 3 years, regularly speaking at events around the world, blogging, and being a contributor to Smart Insights and a trainer for the IDM, Kate is always up to date with the latest email marketing news, trends and techniques to feed her passion for the industry. 

    Kate is also the author of the recently released book ‘E-telligence: email marketing isn’t dead, the way you’re using it is’.

    Olly Beckett
    Olly Beckett

    Email Marketing Consultant

    Over the span of 15 years, Olly has worked with some of the world's largest brands, including STA Travel and Expedia, making their email campaigns ever more successful. With experience of managing databases ranging in size from 2,000 to 35,000,000 he has spoken at a number of key email marketing conferences. Olly now runs his own marketing consultancy, focusing on improving key email metrics, as well as providing advice on automation and machine learning.

    Olly Beckett is speaker of the following session:

    Stuart Clark
    Stuart Clark

    Head of Copy

    Stuart is Head of Copy at Red C, an integrated agency specialising in marketing that moves people – to click, to call, to read, to buy. Red C has run award-winning eCRM campaigns for brands including Eurostar, Manchester City Football Club and Swinton Insurance, providing strategy, creative, distribution – and results.

    Kait Creamer
    Kait Creamer

    Email Marketing Manager

    Kait Creamer advocates for empathetic "surprise and delight" email marketing in and outside her work as Scaled Agile's Email Marketing Manager. Vice chair of the EEC's Events and Education committee, featured on Phrasee's "Who to Follow" series, and 2017 Stefan Pollard Email Marketer of the Year award winner, she's an expert and enthusiast in email, data, and marketing automation, continually pushing for next best customer-centric campaign. Prior to joining the Scaled Agile team, Kait managed the digital marketing and automation strategy at Boulder SaaS innovator, MakeMusic. She has also served on the programming committee for MediaPost's Email Insider Summit and is an engaged member of Women of Email. She believes in beautiful design, protecting the subscriber, clean copy, and finding new opportunities for innovation in email.

    Kait Creamer is speaker of the following session:

    Alex Crocker
    Alex Crocker

    Campaign Execution Director

    Alex Crocker is speaker of the following session:

    Steve Henderson
    Steve Henderson

    Head of Email Deliverability

    Steve is an innovator in email delivery technology. With a background of over 15 years in software and database development, he has spent the last decade specialising in email marketing solutions.

    At Emarsys, Steve manages the global deliverability teams. He is a member of the DMA Email Council and has, since 2012, consulted on the council's Legal and Best Practice hub. Steve has also co-authored the DMA Email Metrics and Email Deliverability industry best practice guides.
    Steve is a frequent contributor to digital marketing trends on social media and was recently recognised as a 2015 Litmus email marketing thought leader in the area of deliverability and privacy.
    He holds a BSc in Economics and Statistics from the University of St Andrews and belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe) and CIPT (Certified Institute of Privacy Technologists).

    Steve Henderson is speaker of the following session:

    Nat Johnson
    Nat Johnson

    Head of Sales

    With 10 years’ experience in MarTech, and 7 years advising global brands on their technology purchases, Nat saw first-hand the marketing strategies of these household giants. Nat joined Phrasee 2 years ago, where she dived head first into spreading the AI-generated copywriting revolution. Years of technical insight combined with her innovative approach make Nat the perfect fit for expanding Phrasee’s message into North America and beyond. When Nat isn’t empowering leading brands with awesome email strategies, you can find her on the beaches of Brighton or on her quest for the perfect pie and pint!

    Information about Nat Johnson's session will follow soon.

    Richard Jones
    Richard Jones

    Head of CRM & Social Media

    An experienced customer marketer with extensive experience across Insurance, Retail and Leisure. Previous brands include Royal & Sun Alliance, Carphone Warehouse, Haven Holidays, Currys PC World & now Head of CRM at T.M.Lewin where we’ve tripled email revenue in just 3 years.

    Richard Jones is speaker of the following session:

    Chris Marcantonio
    Chris Marcantonio

    Head of Email Marketing

    Chris Marcantonio is speaker of the following session:

    Tomas Nadrchal
    Tomas Nadrchal

    Email Channel Manager

    After finishing studies at the University of Economics in Prague in 2013 and getting a master’s degree in Applied Informatics with a specialization in Marketing, Tomas joined the monetization team in AVG. He was responsible for running sales campaigns to customers of TuneUp Utilities products. Since email was one of the most important sales channels of TuneUp Utilities, he gained a lot of experience and enthusiasm in this field. In 2016, Avast acquired AVG and turned the combined organization into the biggest cybersecurity company in the world with over 400 million on users. In the combined organization Tomas became responsible for the whole email channel for both brands.

    Tomas Nadrchal is speaker of the following session:

    Jo Parrish
    Jo Parrish

    Senior digital marketing and communications strategist

    Jo is a Digital Marketing and Communications specialist who has worked in marketing and communications for over eight years specialising  across the not for profit, young people and education sectors, and has a background in acquisition, engagement and loyalty marketing. Jo is currently Head of Marketing and Communications at Into Film; a film education charity which aims to put film education at the heart of children and young peoples’ educational, social and cultural learning. Previously Jo worked at a number of Higher Education Institutions leading on the recruitment and marketing effort aimed at prospective students as well as at the British Red Cross where she was responsible for digital acquisition for both single and regular giving campaigns.  

    Rob Pellow
    Rob Pellow

    Digital Experience Director

    After spending 11 years working for Dyson, I moved fully into the world of CRM with a particular focus on the technology that powers it. Email used to be the thing I least wanted to work on, until I worked in the Marketing team at Dyson in Chicago. There it became the one area I had both creative and coding freedom and I made the most of this. It also introduced me into the world of true personalization that was available in that channel, something that always seemed like a dream for more traditional web-based designers.

    Since leaving Dyson I’ve been working Agency side, first as Head of Digital Design for Adestra - an ESP and for the last 9 months as Digital Experience Director for Armadillo.

    Rob Pellow is speaker of the following session:

    Elliot Ross
    Elliot Ross

    CEO

    Elliot Ross is passionate about pushing email design to provide the best experience possible for audiences. He founded ActionRocket, the creative studio for email, and co-founded Taxi for Email, a platform that helps marketers make great email campaigns. 

    He specialises in creative strategy, design and development that works in the inbox. Over 12 years he's designed award winning campaigns for brands including London 2012, BBC, IKEA, British Airways and Sky. 
    He speaks on email design at conferences for Litmus, eBay and IBM, authors the Make Awesome Email blog and co-hosts Email–The Podcast. His sense of Britishness precludes him from calling himself a "thought leader", but other people have.

    Elliot Ross is speaker of the following session:

    Jordan Sawyer
    Jordan Sawyer

    Head of Account Management

    Jordan Sawyer is speaker of the following session:

    Grace Selley
    Grace Selley

    CRM Product Manager

    Grace is the CRM Product Manager at Into Film, responsible for the management of their Salesforce system and improving it to meet the organisation’s needs. She began working with Salesforce five years ago, at a local branch of the charity Mind, and is passionate about using the platform to help charities better communicate with their audience. She has eight years’ diverse experience in the charity sector, from bid-writing to subcontractor management.

    Information about Grace Selley's session will follow soon.

    Mark Smith
    Mark Smith

    Marketing Director

    Mark has over 21 years’ experience of delivering marketing and communications across a range of diverse industries - insurance, medical software, higher education and construction.

    He holds Postgraduate Diplomas with the Chartered Institute of Marketing, the Institute of Direct and Digital Marketing and the Chartered Institute of Public Relations; and has won 15 awards at industry and national level.

    He joined NICEIC in 2009 and was promoted to Marketing Director of Certsure in 2015. His achievements include launching the multi award-winning Live conference (2011), co-ordinating stakeholder communications for a major merger (2013) and launching the company’s first ever TV commercial (2016). 

    Mark Smith is speaker of the following session:

    Jenna Tiffany
    Jenna Tiffany

    Founder & Strategy Director

    Jenna Tiffany has been recognised in 2019 as one of the top 100 female marketers in the world. Jenna is the Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.

    Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across the world. Jenna regularly gets interviewed for her thoughts on the latest trends.

    Tim Watson
    Tim Watson

    Email Consultant

    Tim Watson is an email marketing consultant with 14 years experience in email. Providing strategic support to brands, improving results through an analytical process. From small to large – working with complex broadcast and automation programs delivering up to 90 million emails/month. He’s a public speaker across half a dozen countries and twice elected member of the Direct Marketing Association email council.

    Tim Watson is speaker of the following sessions:

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