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London, 17-18 October, 2018

Speakers

Data Driven Business London
etc.venues, 200 Aldersgate, 17-18 October, 2018


Digital Growth Unleashed

Jono Alderson
Jono Alderson

Mad Scientist

Jono Alderson has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, brand strategy, campaign strategy, lead generation, eCRM automation, conversation rate optimisation and web development – from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical detail. He’s worked with agencies, startups, household brands and FTSE 100 companies to define, support and deliver successful SEO, content, analytics and brand strategies at an international level.

Jono Alderson is speaker of the following session:

Nick Allen
Nick Allen

Digital Marketing Manager

Nick is the Digital Marketing Manager for the NEC Group which is a live entertainment business with world-class expertise in venue and destination management. Nick's role consists of maintaining the digital marketing team, facilitating all digital marketing requests for Arena Birmingham, Genting Arena, The NEC, The ICC, The Vox, Amadeusfood, The Ticket Factory, NEC Group and Raymond Gubbay brands.

Nick specialises in SEO, email marketing, project management and has 8 years’ experience within the Digital Marketing sector.

Nick Allen is speaker of the following session:

Dawn Anderson
Dawn Anderson

Director

Dawn Anderson is a SEO & Search Digital Marketing Strategist focusing on technical, architectural and database-driven SEO. Dawn is the director of Move It Marketing.

Dave Chaffey
Dave Chaffey

Director Marketing

Dr Dave Chaffey (https://www.linkedin.com/in/davechaffey/) is co-founder and Content Director of Smart Insights (www.smartinsights.com/about-dave-chaffey/), an online publisher and consultancy with customers in more than 100 countries. Smart Insights help their members improve their digital marketing skills and businesses improve their Return on Digital Marketing via access to their educational platform offering best practices templates, guides, market insights and elearning. Dave is creator of the Smart Insights RACE marketing planning system and author of 5 bestselling books on digital marketing including Digital Marketing: Strategy, Implementation and Practice. Known for his advice on digital trends, innovation and best practice, he has been recognised by the Chartered Institute of Marketing as one of 50 marketing 'gurus' worldwide who have shaped the future of Marketing. 

Dave Chaffey is speaker of the following session:

Dave Collins
Dave Collins

Founder

Dave Collins has been demystifying search engines for business owners since 1997 – before Google was even launched. He’s had the pleasure of working with almost 600 companies from 48 different countries, and has delivered over 80 presentations at more than 40 different events, conferences, training days, webinars, online classes, networking events, workshops, an accelerator program for startups and more. His reputation is based on his wide range of experience, and willingness to share good, useful information. Aside from butting heads with Google, Dave also enjoys climbing, ageing gracefully, teaching his children the joys of fire, sarcasm, procrastination, single-malt whisky, (very) amateur photography, turning into his Father, and long lists with too much detail. For some reason, Dave quite enjoys SEO. Sometimes. Some of it anyway.

Dave Collins is speaker of the following session:

Anna Dahlström
Anna Dahlström

Founder

UX Fika

Anna Dahlström is a London based Swedish UX designer and the founder of UX school UX Fika. Over the last 17 years, Anna has worked client side for the likes of BBC, for startups and agencies on a large variety of brands and projects, from websites and apps to TV UIs. She's currently focused on helping organisations and startups with UX related matters as well as doing the final edits on her book for O'Reilly about Storytelling in Design.

Anna Dahlström is speaker of the following session:

Kate Dale
Kate Dale

Strategic Lead for Campaigns

Feminist and former journalist Kate Dale is responsible for delivering This Girl Can, Sport England’s multi-award-winning campaign, which is changing the way millions of people think about exercise and physical activity, and has seen 2.8 million more women get active as a direct result. Prior to this, Kate spent 10 years as a trade magazine editor before becoming a brand and content specialist for major online banking institutions including Barclays. When time permits, she like to takes part in triathlons and learning to dance. She has recently been appointed a trustee for Women’s Sport Trust – a leading UK charity focused on using the power of sport to accelerate gender equality and stimulate social change.

Karl Gilis
Karl Gilis

Co-founder

Karl is number three on the list of most influential conversion experts in the world. He’s the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been optimizing websites since 2001. Always based on user research & facts, because he’s tired of all the opinions and gut feelings in the web business. The last few years he’s been obsessed with AB-testing. Mainly because it allows him to see the impact of changes he proposes based on research. But AB-testing also made Karl humble again. Because he noticed that best practices don’t always work. And that his great ideas and solutions sometimes utterly fail. Karl teaches at several university colleges in Belgium and speaks at conferences all over the world. He’s also known as the ‘conversion comedian’. He works for clients such as Suzuki, Thomas Cook, Tui, Shell and Daikin.

Karl Gilis is speaker of the following session:

Nancy Harhut
Nancy Harhut

Chief Creative Officer

Nancy Harhut & Associates

Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Social Top 50 email marketing leader, and the winner of numerous International ECHO awards for marketing effectiveness, she has creative directed integrated campaigns for clients such as IBM, Dell, Nationwide, Sheraton, TripAdvisor, American Express, and more.

Harhut is known for her interesting and actionable insights that focus on applying behavioral science to marketing.  A sought-after, top-ranked speaker, she's wowed audiences with high-energy, example-jammed sessions in Moscow, Stockholm, Sao Paulo and all over the US -- including attendees at SXSW. Follow her on twitter at @nharhut for topical insights, or email her at email hidden; JavaScript is required

Nancy Harhut is speaker of the following session:

Steve Henderson
Steve Henderson

Head of Email Deliverability

Steve is an innovator in email delivery technology. With a background of over 15 years in software and database development, he has spent the last decade specialising in email marketing solutions.

At Communicator, Steve has been responsible for developing the email delivery, analytics and reporting systems. He is a member of the DMA Email Council and has, since 2012, consulted on the council's Legal and Best Practice hub. Steve has also co-authored the DMA Email Metrics and Email Deliverability industry best practice guides.
Steve is a frequent contributor to digital marketing trends on social media and was recently recognised as a 2015 Litmus email marketing thought leader in the area of deliverability and privacy.
He holds a BSc in Economics and Statistics from the University of St Andrews and belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe) and CIPT (Certified Institute of Privacy Technologists).

Steve Henderson is speaker of the following session:

Steve Kato-Spyrou
Steve Kato-Spyrou

UX Architect

Steve is helping develop test and learn thinking (that has persistent in digital for a long time) at an organizational level. He has also designed the components for the componentization of the John Lewis and Sky.com sites, in order to create a consistent customer experience and drive production efficiencies. Steve’s current passion is creating ways to facilitate leadership level workshops, in order to push things forward and not just create circular debates.

Steve Kato-Spyrou is speaker of the following session:

Larry Kim
Larry Kim

CEO

Larry Kim is the founder of WordStream, a PPC management software and services company whose free PPC and keyword research tools have been used by more than a million internet marketers worldwide. Larry has been named the most influential PPC marketer in the world for the last two years by PPC Hero and 3QDigital, and his internet marketing blog is read by nearly a million visitors every month. Larry is a columnist for Search Engine Land, Search Engine Watch, Hubspot, Moz, Inc Magazine, Marketing Profs, and dozens of other publications.

Larry Kim is speaker of the following session:

Ferdinand Koelewijn
Ferdinand Koelewijn

Commercial Director at Growth Tribe

Ferdinand Koelewijn is currently the Commercial Director of Europe's first Growth Academy, and has helped over 500 companies to create and implement growth strategies. He has a broad knowledge scope from behavioural psychology to commercial management thanks to the multiple years of start-up and tech experience and background as a former military leader and instructor.

Ferdinand Koelewijn is speaker of the following session:

David Mannheim
David Mannheim

Owner

David is an experienced conversion optimiser and has worked across a series of core optimisation disciplines including web analytics, user experience and AB & MVT testing. His forte is strategic implementation and process management of conversion rate optimisation.

David is the official, certified tutor for advanced and masterclass conversion rate optimisation courses for the Chartered Institute of Marketing (CIM) and holds a wide range of qualifications.

David Mannheim is speaker of the following session:

Neil McKay
Neil McKay

CEO

Neil is CEO of Endless Gain, a data, biometrics and psychology led multi-award winning optimisation agency.In his career Neil helped build and sell Global Media GmbH to private equity firm The Carlyle Group before leading the UK acquisition of Bigmouthmedia (now part of DigitasLBi). He later led Lakestar Media to success before it was acquired by McCann Worldgroup in 2012.  He has been helping businesses in the UK, across Europe and the States grow their online revenues and profits for over 17 years. It’s something he is passionate about and his company Endless Gain is central to this passion.

Neil McKay is speaker of the following session:

Stuart McMillan
Stuart McMillan

Deputy Head of Ecommerce

Stuart has worked for Schuh for five years; his job description includes responsibility for site performance and the quality of the conversion across all devices and being the champion for the multichannel, connected customer. Prior to this role, he was a senior web developer in the fashion industry, and brings a detailed technical appreciation to the Schuh ecommerce department. His aim is to help the ecommerce team to create the definitive ecommerce experience in the UK footwear sector.

He pays close attention to the user experience, customer experience, SEO, accessibility, site speed and multi-device, multi-session retail.

Stuart McMillan is speaker of the following sessions:

Stephen Pavlovich
Stephen Pavlovich

CEO

Stephen Pavlovich is the CEO of Conversion.com, the UK’s largest conversion optimisation agency. Working with clients like Domino’s, Just Eat and Facebook, they’ve optimised websites and apps, and tested pricing, functionality and new products.

Their clients range from SMEs to Fortune 500 corporations. Across the US, UK and Europe, they have worked in diverse B2B and B2C industries, including SaaS, finance, travel, ecommerce, media, health, and gaming.  

Stephen Pavlovich is speaker of the following sessions:

Jim Rowe
Jim Rowe

Director

Jim is the owner of Blooming Social Media and has worked with businesses of all sizes with their digital marketing strategy and delivery. In early 2018, after keeping a keen eye on the digital landscape changing around the world, Jim chose to pivot the business into chatbot development.

Jim Rowe is speaker of the following session:

Amy Schmittauer Landino
Amy Schmittauer Landino

Owner

Aftermarq | Vlog Boss Studios

Amy Landino is a globally-recognized YouTuber, speaker, author, and entrepreneur. She coaches people at YouTube.com/AmyTV on how to go after what they want in life while leveraging video storytelling to make it happen. Owner of two creative companies—Aftermarq and Vlog Boss Studios—Amy presents to and consults with a global clientele about leveraging online communication and content marketing to increase brand awareness. In her best-selling book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies to help you create video that gets the attention you deserve and builds real relationships with your community. Amy has been a speaker for business and marketing events all over the world and has had her work featured on media channels such as PR Daily, Content Marketing Institute, Huffington Post, Inc, Entrepreneur, and many more.

Information about Amy Schmittauer Landino's session will follow soon.

Jim Sterne
Jim Sterne

Founder

Jim Sterne, Conference Chair of the Marketing Evolution Experience, is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.

Jim Sterne is speaker of the following session:

Nichola Stott
Nichola Stott

MD & Founder

Nichola is founder and managing director of Erudite, a technical marketing agency who deliver significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.

Jenna Tiffany
Jenna Tiffany

Founder & Strategy Director

Jenna Tiffany is Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and elected Fellow of the IDM with over ten years’ marketing experience across both B2B and B2C. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on digital and email marketing strategy.

As a recognised expert, Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across Europe. Jenna regularly gets interviewed for her thoughts on the latest trends in email marketing and recently authored Smart Insights guide to creating a successful welcome email journey.

Jenna is 2018's Chair for the Digital Growth Unleashed and Email Innovation Summit London events. 

Jenna Tiffany is moderator of the following session:

Marketing Evolution Experience Speakers

Jane Austin
Jane Austin

Director of Design and User Experience

Jane Austin is speaker of the following session:

Matthew Curry
Matthew Curry

Head of Ecommerce

Matt Curry is Head of e-Commerce for Lovehoney. He’s seen things you wouldn’t believe actually exist let alone are bought online, is not easily embarrassed and has worked in e-commerce for over 10 years. Previous to perverting the nation, he sold frozen food to the elderly. He’s a statistician by trade, a perfumer by fancy and a constant delight at parties. You can find him on Twitter @mattycurry

Matthew Curry is speaker of the following session:

Matt Gershoff
Matt Gershoff

Cofounder

Matt Gershoff is Co-founder of Conductrics, an intelligent decision engine platform (www.conductrics.com). Matt has over 15 years experience in database marketing and web analytics. He holds MS degrees in both Economics & Artificial Intelligence.

Matt Gershoff is speaker of the following session:

Doug Hall
Doug Hall

Director of Analytics and Conversions

Doug is President of all things data at ConversionWorks, a digital analytics and conversion rate optimisation agency that helps clients generate more value from their websites. Doug has over 20 years industry experience working with global brands such as Diageo, Haymarket Media, Which? and giffgaff on CRO and Web Analytics projects. 

Doug Hall is speaker of the following session:

Gabriel Hughes, PhD
Gabriel Hughes, PhD

CEO and Founder

Gabriel is the CEO and founder of Metageni, designing algorithms for customer journey optimisation and data driven decision making. With over 20 years experience in quantitative analytics research, Gabriel believes we are at a turning point where intelligent analytical systems can unlock the full value of big data.

Gabriel was previously Head of Attribution at Google (6 years), where he was instrumental in the development of new marketing attribution features for Google Analytics and enterprise platforms. He went on to become VP of Analytics at Elsevier, the world’s largest science publisher. He is now the CEO of Metageni, a company he founded to design algorithms for customer journey optimisation and data driven decision makin

Gabriel Hughes, PhD is speaker of the following session:

Lissa Hyacinth
Lissa Hyacinth

Senior Data Scientist

Lissa Hyacinth is speaker of the following session:

Nick King
Nick King

Insight Director

Rob McLaughlin
Rob McLaughlin

Head of Digital Analytics & Decisioning

Rob McLaughlin is Head of Digital Analytics & Decisioning at Sky - Europe’s largest media & entertainment provider. Rob joined Sky in 2016 and has been working to transform the omnichannel experience by focusing on executing real-time personalization to its 22.5 million customers while delivering against revenue, retention and service objectives. Rob has an accomplished track record of bringing customer data into the complex marketing and technology landscape. Prior to Sky, Rob managed analytics projects at DigitasLBi, Barclays UK, Canon Europe, Blue Latitude, Oracle, comScore, and BrightTALK. Having worked both as a consultant and in-house, he has in-depth knowledge of how businesses from multiple verticals can leverage data to achieve efficiency and growth at scale and speed.

Rob McLaughlin is speaker of the following session:

Hussain Mehmood
Hussain Mehmood

Analytics Consultant

Hussain is the Principal Analytics Consultant at MarketLytics, an analytics & data engineering consultancy that helps marketing and product teams collect, understand and use data to deliver growth. He started as a plucky teenager trying to use adwords to land leads for his dad's travel business in the process discovering the world of quality scores, analytics and personalization. Since then Hussain been in involved in growing a consultancy and advising 300+ clients in 30 countries use analytics. He is usually called upon for his ability to translate the desires of data users to the reality of developers and primarily works with google analytics, tag manager and mixpanel.

Olaf Meul
Olaf Meul

Digital Marketer and Owner / Founder

Perplex internet marketing B.V.

Olaf is the founder of Perplex, a Dutch creative data-driven digital agency for enterprise brands. He is a passionate and 20yrs-experienced creative, digital marketer, that travels around Europe helping his customers and marketers to raise customer value and optimize the -journeys and -experiences based on data insights. Olaf is a regular speaker at national conferences and chairman of the Dutch Senior Marketing Professionals network NIMA. 

Bhavik Patel
Bhavik Patel

Head of Site & Product Analytics

Bhavik Patel is speaker of the following session:

Phil Pearce
Phil Pearce

Digital Analytics, SEO & PPC Consultant

Phil is an independent digital analytics, SEO and PPC consultant based in the UK. Over the past 11 years Phil has been helping clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques. “Fail Fast – Succeed Faster" is the motto behind Phil's approach. Phil is renowned for his in-depth technical skills and the ability to solve business challenges through innovative technological solutions. Prior to going independent, Phil worked for optimisation agency Conversion Works as a Google Analytics and search specialists and several other agencies prior to that. Phil holds a BA in Business Studies from the University of Luton. He is a GAIQ certified as well as holding search marketing certifications from all three main search engines (Google, Yahoo and MSN).

Phil Pearce is speaker of the following session:

Donal Phipps
Donal Phipps

Global Analytics Director

Donal is head of Global Analytics at Spark44, the global creative agency for Jaguar Land Rover. Donal has over 10 years experience in a variety of marcom, digital and analytical roles. He now focuses on making data digestible and actionable with help from RStats and an insatiable appetite to keep learning.

Jim Sterne
Jim Sterne

Founder

Jim Sterne, Conference Chair of the Marketing Evolution Experience, is an international consultant focused on measuring the value of the online marketing for creating and strengthening customer relationships since 1993. Sterne has written twelve books on using the Internet for marketing, most recently: Artificial Intelligence for Marketing: Practical Applications. He produced the 16-year-long run of the eMetrics Summit, and is co-founder and Board Chair Emeritus of the Digital Analytics Association.

Jim Sterne is speaker of the following sessions:

Hannah Thorpe
Hannah Thorpe

Managing Director

White.net

Hannah Thorpe is speaker of the following session:

Predictive Analytics World Speakers

Paul Aerts
Paul Aerts

Advanced Analytics Manager

Paul Aerts is Advanced Analytics Manager at Liberty Global's Telenet division, and is head of the team of data scientists in the BI Advanced Analytics department.

Wouter Buckinx, PhD
Wouter Buckinx, PhD

Managing Partner

Wouter Buckinx is co-founder and Managing Partner at Python Predictions, a Brussels-based service provider specialized in data science projects with impact. Python Predictions has a strong legacy in predictive projects in a business context, and success cases of applied data science in marketing, risk, operations and HR. Founded in 2006, Python Predictions is active in b2b and b2c retail, financial services, utilities, postal services, manufacturing, telecommunications, entertainment and fundraising (www.pythonpredictions.com).

John Elder, PhD
John Elder, PhD

Founder & Chair

John Elder chairs America's most experienced Data Science consultancy. Founded in 1995, Elder Research has offices in Virginia, Maryland, North Carolina and Washington DC. Dr. Elder co-authored 3 award-winning books on analytics, was a discoverer of ensemble methods, chairs international conferences, and is a popular keynote speaker. John is occasionally an Adjunct Professor of Systems Engineering at the University of Virginia, and was named by President Bush to serve 5 years on a panel to guide technology for national security.

John Elder, PhD is speaker of the following session:

Usama Fayyad, PhD
Usama Fayyad, PhD

Founder

Open Insights

Usama was recently Global Chief Data Officer at Barclays in London (2013-2016) and has sinced founded the Open Insights working on AI/Machine Learning, BigData strategy. He was the first person ever to hold the Chief Data Officer (CDO) title when Yahoo! acquired his second startup in 2004. Usama earned his PhD in engineering in AI/Machine Learning from the University of Michigan. He has published over 100 technical articles on data mining, data science, AI/ML, and databases; and holds over 30 patents.

Miguel Fierro, PhD
Miguel Fierro, PhD

Data Science and AI

Miguel González-Fierro is a Data Scientist at Microsoft UK, where his job consists of helping customers leverage their processes using Big Data and Machine Learning. Previously, he was CEO and founder of Samsamia Technologies, a company that created a visual search engine for fashion items allowing users to find products using images instead of words, and founder of the Robotics Society of Universidad Carlos III, which developed different projects related to UAVs, mobile robots, small humanoids competitions, and 3D printers. Miguel also worked as a robotics scientist at Universidad Carlos III of Madrid and King’s College London, where his research focused on learning from demonstration, reinforcement learning, computer vision, and dynamic control of humanoid robots. He holds a BSc and MSc in Electrical Engineering and an MSc and PhD in robotics.

Miguel Fierro, PhD is speaker of the following session:

Grzegorz Gawron
Grzegorz Gawron

Head of Data Science

Grzegorz Gawron is a lead software engineer/manager with interests in advanced analytics and a taste for theory. He acts as the Head of Data Science at VirtusLab. Previously doing data engineering at Base CRM. Before that trading systems for banking (PRM). … It all started with a :joy: of having the first Commodore 64 program stored securely on a magnetic tape. He holds an MSc in computer science and an MSc in economics from the University of Warsaw. Interests in data, algorithms, software engineering, distributed systems, machine learning.


Bas Geerdink
Bas Geerdink

Technology Lead

Bas Geerdink is responsible for the fast data systems that process and analyze streaming data at ING. He has a background in software development, design, and architecture with broad experience from C++ to Prolog to Scala. He studied artificial intelligence and informatics and has published research on reference architectures for big data solutions.

Vikram Godse
Vikram Godse

´Architect

João Guichard
João Guichard

Chief Science Officer

INOVRETAIL

João is Chief Science Officer at Inovretail, specializing in applying quantitative methods within the Retail Industry but also working over the past ten years in sectors such as Manufacturing, Healthcare and Pharmaceuticals. He is a frequent presenter on the topic of Applied Artificial Intelligence.

João Guichard is speaker of the following session:

Sam Han, PhD
Sam Han, PhD

Director Data Science and AI

Eui-Hong (Sam) Han is Director, Data Science & AI at The Washington Post. His team builds tools and services to provide personalized customer experience, to empower newsroom with data-driven decisions and to provide targeted advertising capability. His expertise includes AI, machine learning, data mining, information retrieval and high-performance computing. He holds PhD in Computer Science from the University of Minnesota.

Sam Han, PhD is speaker of the following session:

Berlinda Hermsen
Berlinda Hermsen

Data Scientist

Dr. Berlinda Hermsen is a data scientists at a Dutch insurance company of about 300 employees. She has a a background in Behavioural Science and 10+ years of experience in predictive analytics and machine learning. She focusses on combining analytics with explaining human behaviour and making it work for business challenges. 

Berlinda Hermsen is speaker of the following session:

Gabriel Hughes, PhD
Gabriel Hughes, PhD

CEO and Founder

Gabriel is the CEO and founder of Metageni, designing algorithms for customer journey optimisation and data driven decision making. With over 20 years experience in quantitative analytics research, Gabriel believes we are at a turning point where intelligent analytical systems can unlock the full value of big data.

Gabriel was previously Head of Attribution at Google (6 years), where he was instrumental in the development of new marketing attribution features for Google Analytics and enterprise platforms. He went on to become VP of Analytics at Elsevier, the world’s largest science publisher. He is now the CEO of Metageni, a company he founded to design algorithms for customer journey optimisation and data driven decision makin

George Iordanescu, PhD
George Iordanescu, PhD

Algorithm Specialist

Dr. George Iordanescu is a researcher in the Algorithms and Data Science Group at Microsoft, where he develops AI solutions using deep learning, computer vision, and multivariate time series forecasting. He received his PhD in EE from “Politehnica” University in Bucharest, Romania, before training as a post-doctoral fellow in computer assisted detection at www.nih.gov .

 

George Iordanescu, PhD is speaker of the following session:

Abhishek Joshi ‘AJ’
Abhishek Joshi ‘AJ’

Senior Director

Abhishek Joshi ‘AJ’ is a Sr. Director in Visa’s consulting & analytics group. He is responsible for helping financial institutions with improving growth and profitability through advanced analytics techniques. AJ has diverse experience in employing analytics to solve business problems across multiple industries – Manufacturing & Engineering, Financial Services and Telecom. 

Abhishek Joshi ‘AJ’ is speaker of the following session:

Norbert Kraft
Norbert Kraft

Research & Technology

Norbert Kraft is a senior researcher at Nokia Bell Labs, where he works to apply Big Data processing, data mining and artificial intelligence to industrial use cases in the telecommunication area.

Norbert Kraft is speaker of the following sessions:

Andreas Merentitis
Andreas Merentitis

Head of Applied Data Science

Dr. Andreas Merentitis is head of applied data science at OLX, a global leader in online classifieds and a division of Naspers (Africa's largest listed company). Before joining OLX, he was a senior data scientist at Zalando. Andreas has more than 30 publications in the thematic areas of machine learning and was awarded an IEEE Certificate of Appreciation. He is a prize winner with a master ranking in Kaggle.

Andreas Merentitis is speaker of the following session:

Dirk Nachbar
Dirk Nachbar

Data Scientist: Solutions Specialist

Dirk Nachbar is speaker of the following session:

Alessandro Negro, PhD
Alessandro Negro, PhD

Chief Scientist

Dr. Negro is the main author of the first recommendation engine ever built on the graph database Neo4j and is the author of the upcoming Manning book: Graph-Powered Machine Learning. He specialises in recommendation engines, graph-aided search, and NLP and has recently built an application using Neo4j and Elasticsearch aimed at personalising search results, utilizing several machine learning algorithms, natural language processing and ontology hierarchy.

Alessandro Negro, PhD is speaker of the following session:

Antal Nusselder
Antal Nusselder

Data Scientist

Antal Nusselder is a data scientist with a background in social psychology. He has 10+ years of experience in predictive analytics, machine learning, analytics propaganda and keeping his work fun at a Dutch insurance company of about 300 employees.

Bohdan Pavlyshenko
Bohdan Pavlyshenko

Data Scientist

Bohdan combines academic theories and practical approaches in the data science area. He is a Data Scientist at SoftServe company and an associate professor (PhD) of Electronics and Computer Technologies Faculty at Lviv National University (Ukraine) and has more than 50 scientific publications. His current scientific interest lies in the area of quantitative linguistics, machine learning, predictive analytics, computer vision, social network mining, business intelligence, time series analytics, numeric modelling, risk assessment, reliability theory, financial modelling. He has practical experience in retail and supply chain analytics, customer’s behavior analytics, fraud detection. In predictive analytics models, he combines machine learning and Bayesian inference that is an effective approach for forecasting and risk assessment in the business processes with non-Gaussian statistics. He works on the state-of-the-art predictive analytics solutions, taking part in Kaggle competitions where he has a Master degree and 3 gold medals for top positions in leaderboards. As a teammate, he won one Kaggle competition (“Grupo Bimbo Inventory Demand”) among nearly two thousand teams where he and his team proposed the best solution for sales forecasting in the chain of nearly 800 thousand stores.

Bohdan Pavlyshenko is speaker of the following session:

David Stephenson, PhD
David Stephenson, PhD

Author and Founder

Dr. David Stephenson is an independent consultant in the field of data science and big data analytics and author of the forthcoming Pearson publication, “Big Data Demystified:  How to make better business decisions”. He has led global analytics programs for companies such as eBay, Axel Springer and Coolblue (a skyrocketing ecommerce player in the Netherlands) and has worked extensively in insurance, capital markets, and financial risk management. He has also served as an expert advisor to top-tier investment, private equity and management consulting firms.

David completed his PhD at Cornell University and was subsequently Professor at the University of Pennsylvania, teaching applied analytics to graduate students in the engineering and Wharton business schools.

David is currently based in Amsterdam.

David Stephenson, PhD is speaker of the following sessions:

Mike Tamir
Mike Tamir

Head of Data Science, Advanced Technologies Group

Mike serves as Head of Data Science at Uber ATG, UC Berkeley Data Science faculty, and head of Skymind Labs the Machine Learning research lab affiliated with DeepLearning4J.  He has led teams of Data Scientists in the bay area as Chief Data Scientist for InterTrust, Director of Data Sciences for MetaScale/Sears, and CSO for Galvanize where he founded the galvanizeU-UNH accredited Masters of Science in Data Science degree and oversaw the company's transformation from co-working space to Data Science organization.  Mike began his career in academia serving as a mathematics teaching fellow for Columbia University before teaching at the University of Pittsburgh. His early research focused on developing the epsilon-anchor methodology for resolving both an inconsistency he highlighted in the dynamics of Einstein’s general relativity theory and the convergence of “large N” Monte Carlo simulations in Statistical Mechanics’ universality models of criticality phenomena.

Mike Tamir is speaker of the following session:

Saúl Vargas Sandoval, PhD
Saúl Vargas Sandoval, PhD

Senior Data Scientist

Dr Saúl Vargas Sandoval is a Senior Data Scientist in ASOS, the U.K.’s largest online-only fashion retailer. His current work focuses on designing and adapting recommendation algorithms to help customers discover clothes. Saúl has a PhD from the Autonomous University of Madrid (Spain) on the topic of novelty and diversity in recommender systems, and has previously applied his skills in both academia (University of Glasgow) and industry (Mendeley).

Saúl Vargas Sandoval, PhD is speaker of the following session:

Phil Winters
Phil Winters

Author and Thought Leader

Phil Winters is known internationally as The Father of Customer Intelligence. An independent business advisor, author,  keynote lecturer and workshop leader with 35+ years' experience working with some 300 companies, he focuses on Customer Intelligence and championing the customer perspective to help organizations raise customer value through outstanding customer experience.

Hector Yee
Hector Yee

Team Lead

Hector Leads a team at Google AI: Healthcare (formerly a part of Google Brain) researching the applications of AI on Medical Waveforms. His other Google projects include image search ranking, perception for the self-driving car, video content analysis and Youtube’s Emmy award winning personalized video recommendation system.

Hector Yee is speaker of the following session:

David Zdravkovic, PhD
David Zdravkovic, PhD

Head of Analytics

David Zdravkovic PhD is the Head of Analytics for OC&C Strategy Consultants and is on the Advisory Board at Imperial College for Business Analytics. Follwoing his PhD and a post-doc in computational physics at Imperial College, he has spent over 16 years in strategy consulting and the Big Data arena. He advises clients across industries on both analytics strategy as well as how to apply advanced analytics for maximum commercial benefit.

Email Innovations Summit Speakers

Kate Barrett
Kate Barrett

CEO & Founder

Kate Barrett is the founder of eFocus Marketing (formally known as Shine a Light Media) and The Email Marketing Academy, providing specialist email marketing consultancy, management and training services to companies around the world.

With a proven track record and over 12 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, to target subscribers with the right message, sent to the right person, at the right time, implement, manage and optimise those campaigns, as well as solve complex email marketing issues including deliverability challenges. 

Some of the companies she has worked with or trained include Nissan, Marks & Spencer, Argos, Nissan, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas among many others.

Having been an elected member of the DMA Email Council for 3 years, regularly speaking at events, blogging, being a contributor to Smart Insights and a trainer for the IDM, Kate is always up to date with the latest email marketing news, trends and techniques to feed her passion for the industry. 

Kate is the author of the soon to be published book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’ (published 2018).

Pierluigi Bosco
Pierluigi Bosco

Global CRM Channel Manager

With over 10 years’ experience in the data driven marketing business, Pierluigi has gained extensive know-how in development and implementation of CRM & Loyalty programmes across local and global organisations. In his current role as Senior CRM Channel Manager at Shell, Pierluigi works with 23 markets across the globe to deploy award-winning CRM programmes and support Shell’s customer focused agenda by deepening customers’ engagement and deliver long-term sustainable business growth.

Pierluigi graduated from Federico II University in Naples (Italy) in 2006 with an Economics degree. After an early career in Consulting, International Trade Organisations and some Entrepreneurial activities in Italy and Canada; he finally joined Shell as CRM manager for Italian market in 2009. Pierluigi is currently based in London, UK.

Pierluigi Bosco is speaker of the following session:

Dave Chaffey
Dave Chaffey

Director Marketing

Dr Dave Chaffey (https://www.linkedin.com/in/davechaffey/) is co-founder and Content Director of Smart Insights (www.smartinsights.com/about-dave-chaffey/), an online publisher and consultancy with customers in more than 100 countries. Smart Insights help their members improve their digital marketing skills and businesses improve their Return on Digital Marketing via access to their educational platform offering best practices templates, guides, market insights and elearning. Dave is creator of the Smart Insights RACE marketing planning system and author of 5 bestselling books on digital marketing including Digital Marketing: Strategy, Implementation and Practice. Known for his advice on digital trends, innovation and best practice, he has been recognised by the Chartered Institute of Marketing as one of 50 marketing 'gurus' worldwide who have shaped the future of Marketing. 

Dave Chaffey is speaker of the following session:

Stuart Clark
Stuart Clark

Head of Copy

Stuart Clark is speaker of the following session:

Lara Cornaro
Lara Cornaro

Email Marketing Manager

Lara is the Email Marketing Manager for the British Heart Foundation. Working closely with marketers and fundraisers, Lara heads up the implementation of email strategy and innovation for the organization. She has previously worked as Marketing Manager for the Financial Times, where she was delivering the marketing campaigns for all events related to growth markets and global economy.

Lara Cornaro is speaker of the following session:

Richard Fullerton
Richard Fullerton

CRM & Referral Sales Lead

Richard leads the CRM team as well as the original (and so he likes to think, the best) giffgaff sales channel - Member-Get-Member. With marketing experience across the Telefónica group, he is now ensuring giffgaff continue to talk to, listen to and grow their member base in the uniquely giffgaff way.  

Richard Fullerton is speaker of the following session:

Marcus Gearey
Marcus Gearey

DMA UK Email Council & Zeta Global

Marcus manages the EMEA Analytics division at Zeta Global, a customer lifecycle management company and ESP helping clients make sense of their email marketing through extensive reporting and analytics.

He has a special affinity with data having had a range of jobs in the sector including Database Management, Master Data and Solutions Architecture working with everyone from FMCGs to banks, technology companies, charities, utilities and the retail sector.

Marcus is also a member of the DMA’s email council and was elected Chairman of its Research Hub, responsible for corralling the portfolio of email reporting the DMA publishes each year since 2015. 

Marcus Gearey is speaker of the following session:

Matt Hayes
Matt Hayes

CEO & Co-Founder

Matt Hayes is the Co-Founder and CEO of Kickdynamic, an open time technology that enables brands to automate and personalize their email with engaging and relevant content. Matt is an email expert with over 12 years experience managing email and marketing campaigns globally.

Matt Hayes is speaker of the following session:

Steve Henderson
Steve Henderson

Head of Email Deliverability

Steve is an innovator in email delivery technology. With a background of over 15 years in software and database development, he has spent the last decade specialising in email marketing solutions.

At Communicator, Steve has been responsible for developing the email delivery, analytics and reporting systems. He is a member of the DMA Email Council and has, since 2012, consulted on the council's Legal and Best Practice hub. Steve has also co-authored the DMA Email Metrics and Email Deliverability industry best practice guides.
Steve is a frequent contributor to digital marketing trends on social media and was recently recognised as a 2015 Litmus email marketing thought leader in the area of deliverability and privacy.
He holds a BSc in Economics and Statistics from the University of St Andrews and belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe) and CIPT (Certified Institute of Privacy Technologists).

Steve Henderson is speaker of the following session:

Catherine Loftus
Catherine Loftus

Senior CRM & Product Marketing Manager

Catherine joined TrustedHousesitters in April 2016 and now heads up the CRM, communications, and product marketing strategy as Senior Marketing Manager.

She regularly shares her insight and passion for CRM as a speaker on the international stage and has written for well-known email best practice guides.

Before joining TrustedHousesitters, Catherine gained experience working for start-ups and multinational brands and holds both a bachelors degree and a professional diploma in Marketing.

Catherine Loftus is speaker of the following session:

Saul Lopes
Saul Lopes

Strategic Insights & Loyalty Manager

Saul has a strong background in travel, having worked for NetJets, Claridge's Hotel and Virgin. With over 8 years’ experience in Product Development, Analytics, Customer Relationship Management and Loyalty, he leads Virgin Holidays’ efforts to become a truly data-driven innovator in the art of email.

Kristian Robinson
Kristian Robinson

Email Developer / Designer

Kristian Robinson is a Senior Email Developer in the Email Studio Team of caci.co.uk

When he isn’t creating create accessible, modern bespoke builds and modular templates for clients in the Email Studio platform, he likes to experiment with CSS in email, and tries to approach email in different ways, ‘just to see what if…’

Most well-known for combining interactive email and CSS animations to create advanced concepts like his ’Sonic the Hedgehog’ experiments, and ‘Interactive Christmas Tree’ among other things

Kristian Robinson is speaker of the following session:

Elliot Ross
Elliot Ross

Co-Founder

Elliot Ross is passionate about pushing email design to provide the best experience possible for audiences. He founded ActionRocket, the creative studio for email, and co-founded Taxi for Email, a platform that helps marketers make great email campaigns. 

He specialises in creative strategy, design and development that works in the inbox. Over 12 years he's designed award winning campaigns for brands including London 2012, BBC, IKEA, British Airways and Sky. 

He speaks on email design at conferences for Litmus, eBay and IBM, authors the Make Awesome Email blog and co-hosts Email–The Podcast. His sense of Britishness precludes him from calling himself a "thought leader", but other people have.

Elliot Ross is speaker of the following session:

Jenna Tiffany
Jenna Tiffany

Founder & Strategy Director

Jenna Tiffany is Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and elected Fellow of the IDM with over ten years’ marketing experience across both B2B and B2C. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on digital and email marketing strategy.

As a recognised expert, Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across Europe. Jenna regularly gets interviewed for her thoughts on the latest trends in email marketing and recently authored Smart Insights guide to creating a successful welcome email journey.

Jenna is 2018's Chair for the Digital Growth Unleashed and Email Innovation Summit London events. 

Jenna Tiffany is speaker of the following sessions:

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