Half day Workshop: Defining an effective email marketing strategy
Tuesday, Oct 15, 2019
8:30 am – 12:30 pm
Venue: etc. venues – Tenter House
An email marketing strategy is essential in not only driving success with your campaigns but also in providing revenue to your business. Yet it remains one of the critical challenges email marketers face. In this workshop, Jenna will provide you with an easy to digest strategy format that you will help you to evaluate your current email approach and create a successful email strategy specific to your business and subscribers.
Strategy – what is it and how you should & can be using it
Assess the internal and external factors that may be hindering your email performance
The formula for creating an email marketing strategy
Where to start when planning your next email campaign
Learn how to segment, target and position your next email campaign effectively
You’ll also look at:
Good and bad examples, methods and approaches to strategy
An email strategy blueprint you can take back to the office
Following this workshop, you’ll walk away with the knowledge on the key elements to include in an email strategy and be able to apply this specifically to your organisation.
About Jenna Tiffany
Jenna Tiffany has been recognised in 2019 as one of the top 100 female marketers in the world. Jenna is the Founder & Strategy Director at Let’sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.
Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across the world. Jenna regularly gets interviewed for her thoughts on the latest trends.
Data Driven Business London
Defining an effective email marketing strategy
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