London, 20-21 October, 2020

Half day Workshop:
HTML Typography in Email (Advanced)

Tuesday, Oct 15, 2019

1:15 pm – 5:00 pm

etc. venues – Tenter House
45 Moorfields, Finsbury,
London EC2Y 9AE

HTML typography is essential for delivering a great email experience, and in this workshop, you’ll work through a number of techniques that will equip you to deliver just that to your subscribers.

You’ll consider:

  • Accessibility
  • Mobile, Tablet and Desktop Devices
  • Email and Webmail Clients – Microsoft Outlook to iOS Mail


Paul Airy
Paul Airy

Email Designer and Developer

You’ll apply the techniques to:

  • Headlines and Subheadings
  • Paragraphs
  • Lists
  • Buttons and Links

You’ll also look at:

  • Web Fonts
  • Typographic Units
  • Managing Widows

Finally, you’ll have a look under the hood at Type E:, Paul’s email newsletter devoted to typography in email, and the accessibility switcher that made its first appearance in Type E: 04. The Accessibility Issue.

About Paul Airy

When it comes to email, there’s nothing Paul’s more passionate about, than delivering the best possible experience a subscriber can enjoy through their email client.

This has led him to challenge long-accepted methods of email design and development, and introduce innovative techniques, to make email more accessible and subscriber-friendly.

HTML typography is his tool of choice in delivering this, a subject on which he’s written about in net magazine, his email newsletter Type E:, and has spoken about at events such as The Email Design Conference, hosted by Litmus, in 2014 and 2015.

Earlier this year, he put some of those typographic techniques into his first book, ‘A Type of Email: A handbook for working with HTML typography in email’, which has inspired and informed email designers and developers alike, all around the world.

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