Workshop: Introduction to Artificial Intelligence for Marketing
Tuesday, Oct 15, 2019
9:00 am – 5:00 pm
Venue: etc. venues – Tenter House 45 Moorfields, Finsbury, London EC2Y 9AE
From market research to direct mail metrics to web analytics to Big Data, the job of “marketing” has changed dramatically over time. We have arrived at a fundamental shift in marketing that is as impactful as the advent of the Internet: Artificial Intelligence and Machine Learning.
This workshop introduces marketing professionals of all ranks to the theory, the language and the practical application of these disruptive technologies.
This workshop will not teach you how to be a data scientist.
It will teach you enough about the language and implications to speak cogently with your colleagues, and determine where to apply this innovative technology first. You will also get a firm grasp on how these new tools will change your job and what you can do to remain relevant in tomorrow’s marketing department.
This workshop is for marketing professionals who are comfortable consuming analytics outputs, but must now face a new, educational learning curve.
This workshop is for data scientists to help them understand the problem the marketing department is trying to solve and the available data sets.
This workshop is for marketing managers who must respond to the C-level insistence that the marketing department “get with the times” (management by in-flight magazine).
This workshop is for those who need to survive in these changing times even though they are not data scientists, algorithm magicians, or predictive analytics statisticians.
Each participant will receive a copy of Jim’s twelfth book:
Jim Sterne, Founder, Marketing Analytics Summit
Jim Sterne has been in data processing since 1979, an online marketing consultant since 1993, and an online marketing analytics consultant since 2000. Sterne focuses on proving the value of digital communication as a medium for creating and strengthening customer relationships. He is the founding president of the Digital Analytics Association and producer of the eMetrics Summits. Sterne was named one of the 50 most influential people in digital marketing by the United Kingdom’s premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association, to which he credits his degree in Shakespeare. He has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford; and sat on a plane to Las Vegas grading the CRM strategy plans of a Nigerian mobile phone company for a course he taught in Singapore produced by a training company in Shanghai. Sterne is the author of 15 books on online marketing and analytics including his latest, “Artificial Intelligence for Marketing: Practical Applications” (Wiley, August, 2017)
Data Driven Business London
Introduction to Artificial Intelligence for Marketing
Information about cookies
What are cookies?
Cookies, among other things, help to make your visit to our website simpler, more pleasant and more logically structured. Cookies are information data which your web browser automatically stores on your computer’s hard disc when you visit our website. Cookies do not do any damage to your computer’s hard disc and they do not transmit any of your personal data to us.
We use the web analysis service Google Analytics to continuously streamline and optimise our sites for users. For this purpose, pseudonymised user profiles are created and small text files are used that are stored on your computer (‘cookies’). The information produced by the cookie about your use of this website, such as
browser type and version
operating system used
referrer URL (the site previously visited)
host name of the accessing computer (IP address)
time of server request
[other data collected]
is transmitted to servers of Google Inc. in the USA and stored there. This information is used to evaluate the use of our website, to compile reports on website activities and to provide other services connected with the use of the website and Internet use for purposes of market research and to enable these Internet sites to be made more user-friendly. If necessary, this information is also transmitted to third parties to the extent that this is prescribed by law or if third parties process the data for us. In no event is the IP address ever brought into association with other data relating to the user. IP addresses are anonymised to prevent them from being matched (IP masking).
Users may configure their browsers to prevent cookies from being installed. However, we would point out that in this case it may not be possible to use all of the functions of this website to the full extent
You can find more information about the web analysis service we use on the website of Google Analytics. You can find instructions for preventing your data being processed by the web analysis service at http://tools.google.com/dlpage/gaoptout?hl=en.
Disable web analysis service
Remarketing / Retargeting
Our website uses retargeting, which allows us to make our online offer more interesting for you. Retargeting technology means we can advertise recently viewed and related products on our partners’ websites, meaning our adverts, even on other companies’ sites, are relevant to what you would like to see. We do this by analyzing user behavior from data collected by our cookies. Even this kind of information is anonymous, with no personal information being stored and no user profiles.
Disable Remarketing / Retargeting
Please keep in mind, all settings here are not applied retroactively and are only valid from the moment of setting.
Google Analytics tracking disabled
The tracking of data on https://datadrivenbusiness.co.uk by the Rising Media Ltd. by means of Google Analytics has been disabled.